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10 Most Popular Marketing Articles of 2018

Zoominfo

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Today, we bring this series to a close with the final installment– for marketers, of course. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place.

Marketing 164
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(4:41 Video) “Collaboration in Sales: The Key to Success”

Steven Rosen

In this 4:41 video , Ryan Thomas discusses the importance of teamwork and collaboration in driving business success. The complexity of their technology and go-to-market strategy requires a team approach to meet customer demands. He highlights the significance of being a partner rather than just a customer vendor.

Video 156
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How To Elevate Your Business With Video Marketing

Pipeliner

In today’s digital age, video marketing has become a powerful tool for businesses to connect with their target audience and elevate their brand. By incorporating compelling video content into their marketing strategies, businesses can effectively engage viewers, increase brand awareness, generate leads, and drive conversions.

Video 52
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(4:59 Video) “Building an Execution Framework for Sales Success.”

Steven Rosen

In this 4:59 video, learn about success strategies around sales execution, including a three-step framework for building an execution plan. Summary Video Article: Title: “Building an Execution Framework for Sales Success.” The post (4:59 Video) “Building an Execution Framework for Sales Success.”

Video 156
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(4:38 Video) “Appeal to Your Sales Team Heads and Hearts”

Steven Rosen

In this 4:38 video, David Hennessy stresses the importance of understanding the “why” behind strategies, emphasizing a dual approach: the head for rational thinking and the heart for emotional connection. Show me the strength of the market—like that. Balancing logic and emotion, or enlisting help, is key.

Video 156
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Crafting Engaging Marketing Videos with AI Script Generator Tools

Pipeliner

In the fast-paced world of digital marketing the emergence of Artificial Intelligence (AI) script generator tools. This is revolutionizing the way marketing videos are crafted. These are also enhancing the creativity and efficiency of marketing campaigns. By analyzing vast datasets of successful marketing campaigns.

Video 52
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(5:44 Video) “The Art of Getting Buy-In: A Journey of Vision and Transformation”

Steven Rosen

In this 5:44 video, Keith Rzucidlo emphasizes the importance of bringing data to the table and highlighting the risks of staying stagnant. discusses the challenge of getting buy-in on a new vision from a successful sales force, emphasizing the importance of bringing data to the table and highlighting changing market trends and customer needs.

Video 156