article thumbnail

NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 2379 Other Heavy & Civil Engineering Construction – 237990. 321213 Engineered Wood Member Manufacturing.

article thumbnail

NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Business Relevance

Partners in Excellence

I had a team of specialist sellers that sold engineering design solutions. They had managed to get an appointment with the senior design engineers and body stylists for one of the largest domestic automotive manufacturers. In the discussion, the customers were concerned about how the tools would help in automotive body design.

article thumbnail

Templates, Scripts, Context, and Variability

Partners in Excellence

I was talking with the executives of an automotive company around design optimization around aerodynamics. The terms I used came from my work with aerospace companies, but the terms used for the exact same concepts were completely different in automotive design. We in sales and marketing can learn much from them. People like W.

article thumbnail

DMA Awards 2022: The Sweet Taste of Marketing Success

Appbuddy

When that recognition is conferred at a glittering black-tie event, widely considered the peak of attainment in your market, it’s even sweeter! The DMAs are among the most prestigious marketing awards in the United Kingdom. Remember: DMA stands for Data & Marketing Association. What’s changed in marketing this year?

article thumbnail

Value-Added Services Can Provide a Pricing Advantage

Distribution Pricing Journal

This comes from what your marketing lead would call increased perceived value. Product Bundling Product bundling is a marketing strategy where multiple products are sold together as one combined package. In automotive, a distributor might agree to ensure that parts arrive only and exactly when they are needed on the assembly line.

article thumbnail

Sustainability & Corporate Social Responsibility (video)

Pipeliner

Let’s take the automotive industry as an example. Firstly, companies were focusing on reducing carbon emission and fossil fuel engines. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. Then, they started making hybrid and electric cars. He is CSMO at Pipeliner CRM.

Video 94