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What To Do When The Prospect Tries To Bash Your Competition

MTD Sales Training

Often during a sales interaction, the sales person will attack and downgrade their competition. While this is never a good thing for many reasons, it is even worse when the prospect starts bashing your competition. Many sales people love it when the prospect starts to downgrade their rivals as the two “tag-team” the competition.

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The Benefits of Completely Bashing Your Competition

Understanding the Sales Force

Does bashing your competition ever work? Does bashing your competition ever work? meowu%20/ 123RF Stock Photo">Image Copyright: 123RF Stock Photo. The circus will be coming to an end in just under 2 weeks. Yes, even you. I'm referring to the circus known as the 2016 Presidential Election.

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NEVER Allow the Prospect to Bash Your Competition

MTD Sales Training

One of the biggest and deadliest mistakes sales people make during a sales interaction is to let the prospect downgrade the competition. In fact, most sales people love it when this happens and usually join in with the prospect in bashing competitive companies. Defend the Competition and the Industry and Rise Above.

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Bashing The Competition!

Partners in Excellence

The other day, Charlie Green , Anthony Iannarino , and I had a discussion on handling the competition. Charlie posed the question, “Is it ever appropriate to bash the competition.” We all want to compete as aggressively as possible, OutPerforming the competition.

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Guide To Running Competitive Loss Review Sessions

SalesHood

Today we ran a session with a group of sales managers on competitive selling and how to coach and mentor their sales teams to drive up competitive intensity in every sales campaign.

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Obsessing On The Competition

Partners in Excellence

He asked me what I like about the competition. Instead, he started to attack the competition. But he was defensive, he always talked about what they did in the context of the competition. I began to wish, “Would he just ignore the competition, would he talk about how his solutions would achieve my goals?

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We Won, But….

Partners in Excellence

Often, we focus on all the things we did; we engaged the right people, we talked about the issues that were important to them, we had a superior solution, we were more compelling than the competition. We can learn so much more than just that we were chosen over the competition. First, we are never perfect, even if we win.