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What Unexpected Benefits Could Your Product or Service Deliver?

Selling Energy

In many of our keynotes and workshops we highlight “non-utility-cost financial benefits” and “non-financial benefits.” Sometimes these effects are completely unexpected, changing a company in ways the sales professional and their customer couldn’t have anticipated.

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Referral Selling Workshop: The No More Cold Calling Workshop.

No More Cold Calling

Home » The No More Cold Calling Workshop-->. The No More Cold Calling Workshop. We either work independently or with great companies with super resources, but we need a proven system instead of just trying to figure things out. The No More Cold Calling Workshop. My company won’t pay for this.” Testimonials.

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Hear how Matt Fok grew his company leveraging existing customers

Alice Heiman

Since his company was already selling an eLearning platform, he simply went to his existing customers to validate the idea. By providing content and ongoing interactions between companies and their prospects, the platform could be used to build communities. And then the pandemic hit. Watch the podcast below or on our YouTube channel.

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A Corporate Guide to Pride — How Companies Get it Right (and Wrong)

Zoominfo

How many of these companies actively show their support and advocate for LGBTQ+ rights year-round? How many of these companies work to implement real change for the LGBTQ+ community? You can also look at the Human Rights Campaign yearly Corporate Equality Index for more ideas on how to make your company more inclusive.

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Holistic Customer Service: Why Customer Experience Is a Shared Responsibility in the Company

Pipeliner

This shift calls for a holistic approach to customer service, where every department in a company plays a distinct role in shaping the customer experience. It’s a strategy that views customer experience as a shared responsibility across the company. This brings us to the core concept of holistic customer service.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Why are SaaS companies embracing it? The smartest companies are embracing Ecosystem-Led Growth, or ELG. The B2B playbook is changing. So, owned media. What is it? Austin’s F1 track.

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The Missing Key Element to Sales Success

Sales and Marketing Management

Author: Rory Christian According to IDC , despite a "typical" $1 billion company spending a large amount of resources devoted to training for customer-facing people, poor sales enablement results in around $14 million of wasted sales and marketing expenses, and $100 million in lost sales opportunities. Where could they be going wrong?

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