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Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. You’ll get high ROI.

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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. Let’s get into it! Check it out! Sprout Social.

Research 233
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Can You Use Ideas to Leverage Twitter for Sales?

Smooth Sale

Attract the Right Job Or Clientele: Can You Use Ideas to Leverage Twitter for Sales ? Note: Oliver Thyra provides today’s guest post, Can You Use Ideas to Leverage Twitter for Sales? Leverage Twitter for Sales. What makes Twitter one of the most valuable social media sales channels? It’s the audience!

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. 4 Examples of Product-Agnostic Content. Blog Posts and Articles. Whitepapers.

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The 18 Best Places for Sales Reps to Research Prospects [Expert Tips]

Hubspot Sales

The modern buyer doesn't have the patience to address basic questions with answers that anyone can find through a cursory search — nor do they have the time to fill you in on their challenges. If you decide to leverage LinkedIn to guide or support your prospect research efforts, there are some key steps you should follow.

Research 127
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4 Twitter Prospecting Strategies

Score More Sales

As a long time Twitter user and fan, I have directly seen how more than 100 companies – mostly B2B find prospects and even close business through their Twitter account. This means that regularly we get new sales opportunities through a combination of Twitter and LinkedIn. 2. Become an Influencer in Your Industry Niche.

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How to Write a Compelling Media Kit That Sells

Sales and Marketing Management

Author: Josh Carlyle Since you’re representing a brand, you need to market yourself to your audience and potential clients. A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. Introduction. Current partnerships.

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