Digital Marketing Takes Center Stage
Sales and Marketing Management
FEBRUARY 8, 2021
At the time Harris was comparing the two companies’ search performance, 31 of Vrbo’s top 100 search terms by volume were non-branded. Ultimately, Harris states in his 2019 comparison, Airbnb’s overall digital marketing strategy is more effective than Vrbo, but he adds that both companies have room for improvement. An Ongoing Batt le.
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