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July 2019 B2B Blog Post Round-Up

Zoominfo

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Let’s get into it. Let’s get into it.

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June 2018 B2B Blog Post Round-Up

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Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

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Why Do You Need a CRM Strategy and How Do You Create One?

Pipeline

What does it take to achieve strong and consistent returns from your sales CRM tool? You need a game plan, or in this case, a solid CRM strategy. From our sales experts’ experience, adjusting sales approaches as you go won’t give you the best ROI for your efforts. What is a CRM Strategy?

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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

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How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. Personalize at scale.

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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

In fact, most sales teams rely on long-term accounts and word-of-mouth to maintain revenue, which is not a sustainable approach. Create a Formal Sales Process The first step in elevating your lead generation process is to build a definite sales process. To do this, you must first create an ideal buyer persona/s.

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How Tom Carter at Kaiser Permanente Empowers Sales to Have Strategic Conversations | Building Modern Sellers Blog Series

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In this interview, Tom shares how the partnership between marketing and sales made all the difference in rolling out a new digit al sales strategy. . “If My passion is around creating customer value—and I saw an opportunity to do this at Kaiser Permanente. . How do you think about sales and marketing today? .

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5 Fast Tips for Stretched Small Business Marketing Managers

Zoominfo

Consider this: 12% of smaller organizations agree that creating compelling content for digital experiences is the most exciting experience for their organization (15% for overall B2B organizations). These digital experiences can result in prospects filling out a form to try your free demo or signing up for blog alerts.