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6 Reasons Why Blogs Produce More Leads

SBI Growth

When I ask about inbound marketing and what they are doing about content marketing, things like publishing a blog , their eyes glaze over. In other words, content marketing is communicating with your customers and prospects without selling. Let’s take a closer look at blogs and why they are so effective in producing leads.

Lead Rank 306
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Sales Strategy 101: The Ultimate Guide

Zoominfo

To craft an effective modern sales playbook , data and analytics must reign supreme. To craft an effective modern sales playbook , data and analytics must reign supreme. There’s no shortage of valuable information about prospects and customers — as long as you know how to access and apply it. What is a Sales Strategy?

Strategy 130
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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. 92% of B2B customers watch videos online ( source ). Reminder: like blogs, vlogs are meant to be casual and conversational.

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The Definitive Guide to Conversational Marketing

Zoominfo

So, instead of one-to-one interactions, marketers relied on one-to-many marketing tactics– i.e. email, social media, direct mail, billboards, etc. But, as more and more companies adopted the same tactics, consumers were inundated with marketing messages– some meant for them, some inapplicable. Let’s get into it!

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10 Webinar Metrics to Measure Success

Zoominfo

This format allows companies to engage with prospects and customers and receive feedback in real-time. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ). Registrant to attendee conversion rate.

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. Why is word-of-mouth marketing effective?

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The Beginner’s Guide to Brand Activation

Zoominfo

In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Let’s get into it! In order to get your brand off the ground, you need to make a splash. Let’s look at some of the most effective brand activation strategies you can try today.