Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. So, what’s the key to content marketing success? Let’s get into it!

Account Based Marketing 113

Account Based Marketing B2B Prospecting Lead Generation 113

BuzzBoard

DECEMBER 13, 2023

We have already discussed in our last post how managing a large sales team creates hurdles at tracking performance, analyzing sales data, providing personalized coaching, etc. and how innovations in AI are arriving at the perfect time to provide sales leaders with smart solutions for handling the increasing complexities that come with scale.

Scale 105

Scale Maximizer Remedy Analytics 105

Smooth Sale

FEBRUARY 1, 2024

Attract the Right Job Or Clientele: Transform Your Side Hustle Into Full-Time Success At some point after hours, your side hustle was born: an oasis where creativity and entrepreneurship collide. Craft a branding strategy that captures who you are while communicating why your business matters to customers.

Scale 102

Scale Hiring Apparel Small Business 102

Marc Wayshak

MARCH 6, 2024

So, you’ve achieved a measure of success in sales and accomplished some of your goals. However, you still find yourself with a boss , lacking the ultimate freedom of time you desire, and perhaps not earning as much as you would like, missing out on the chance to scale your income potentially without limit. Check it out: 1.

Scale 95

Scale Salary How To Lead Rank 95

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical.

Scale 189

Scale Enterprise Enterprise Account Based Marketing 189

Smooth Sale

APRIL 23, 2024

Our collaborative blog offers insights regarding how outsourcing strategy can help with business growth. __ Outsourcing Strategy Growing Rapidly During periods of intense growth, businesses may benefit from having more staff on hand. Accordingly, acquiring skilled staff at a lower pay scale can be challenging.

Outsourcing Services 88

Outsourcing Services Strategy Hiring Scale 88

Smooth Sale

APRIL 4, 2024

Doing so is easier said than done, as customers expect specific requirements when purchasing from a company in the contemporary world. Our collaborative blog provides examples of the major requirements for modern business growth. It is just one example of how the right software can help you succeed with your business goals.

Lead Rank 102

Lead Rank Hiring Social Media Influencer 102

No More Cold Calling

SEPTEMBER 28, 2023

For more on how to get referrals, check out the No More Cold Calling blog, including these posts from this quarter: Here’s Why You’re Not Getting Referrals Your team knows a lot of people, who in turn know a lot of people. So, why aren’t they getting referrals at scale? His response: “What is referral selling?”

Referrals 177

Referrals Cold Calling Lead Rank Lead Scoring 177

Nutshell

APRIL 3, 2024

Startup management used to be complicated and time-consuming for companies wanting to scale. Whether you want to sell or scale your business, here are the software tools to make a productive tech stack for your startup. The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog.

Software 71

Software Software Scale Analytics 71

Zoominfo

MARCH 1, 2021

Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. On varying scales, KPIs should highlight which goals are being met and which ones are falling short. In today’s post, we’re going over how to track KPIs and which ones to choose for your marketing team.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Smooth Sale

APRIL 23, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: How To Attract Investors to Your Business Excitement is yours as you announce your business; you’re excited about the future, and now you’re thinking, “Maybe it’s time to bring in the investors.” Getting investors on board is like turbo-charging your business. What’s your hook?

How To 119

How To Hiring Networking Infusion 119

Highspot

OCTOBER 31, 2023

Push the envelope of sales enablement by driving efficiency through AI, scaling coaching with actionable insights, tying enablement efforts to business results, unifying the sales tech stack, and engaging buyers with digital experiences. Time-strapped frontline managers need guidance to coach their reps well and provide feedback at scale.

Scale 72

Scale Sales Enablement Buyer Coaching 72

Smooth Sale

FEBRUARY 13, 2024

An excellent interviewing strategy is to line several possibilities up to realize the latest of what companies seek and how best to express desires and abilities. If you’re in a rut and don’t know where to go on your career path, perhaps reading our guest blog list of the highest-paying jobs in 2024 may well inspire you.

Salary 93

Salary Scale Compensation Energy 93

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical.

Scale 130

Scale Enterprise Enterprise Account Based Marketing 130

Highspot

FEBRUARY 11, 2024

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. Martin has been a successful CEO and COO multiple times over.

Enterprise 59

Enterprise Enterprise Sales Enablement Scale 59

Sales and Marketing Management

FEBRUARY 24, 2021

You can also conduct an audit of your current email list, followers, and customers. But today, your business’s website needs to be a welcoming, interactive place that customers enjoy using. If your business isn’t easy to contact, you risk alienating potential customers or losing the chance to build a long-term relationship with them.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Zoominfo

AUGUST 11, 2020

Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better. Basically, it’s like ICPs but on a larger scale.

Ideal Customer Profile 246

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

Sales and Marketing Management

OCTOBER 9, 2020

When customers or other companies refer people to you, your company is viewed as more trustworthy in front of those leads, and because of that trust, you can expect a faster – and more successful – sales cycle. To do this at scale, you need systems and a repeatable process in place. That’s a huge jump. The secret? Active stage.

Referrals 177

Referrals Company Scale Case Study 177

Zoominfo

MAY 7, 2018

This type of decision making has many benefits—but it’s not the data that makes a difference, but rather how it is applied. While this concept should already be ingrained in your marketing strategy, it’s even more important to the success of your growth hacking efforts. Will this resonate with my ideal customer?

Ideal Customer Profile 227

Ideal Customer Profile B2B Scale Trends 227

Zoominfo

DECEMBER 18, 2019

The proliferation of social media has made it easier than ever to check the pulse of your customers and create a community centered around your brand. Branding is the reason people become lifelong customers of a company that they trust. So how do you make sure people want to see what you’re offering?

Social Media 223

Social Media Scale Consumer Loyalty 223

Showpad

JUNE 6, 2022

In this interview, she shares how she and her team are adding value during virtual conversations with customers—and how they’re partnering with marketing to build curated content experiences. How has your role changed over the last year? How are we supporting the funnel all the way from the beginning through the end?

Field Sales 52

Field Sales Lead Rank Lead Scoring Top of Funnel 52

Zoominfo

JULY 28, 2019

If you’re struggling to report on the success of your marketing campaigns, we’re here to help. . Lead-to-Close Conversion Rate measures the average percentage of leads that end up becoming customers. Lead-to-Close Conversion Rate measures the average percentage of leads that end up becoming customers. Keep reading.

B2B 240

B2B Marketing Scale Campaigns 240

Smooth Sale

MARCH 20, 2024

From construction yards to FinTech, advancements are required for health and safety, meeting customer expectations, and staying relevant. It can be mind-boggling how quickly tech moves. From smart contracts to VR and AR, our collaborative blog offers suggestions for technological business changes for growth to consider seriously.

Hiring 102

Hiring Retail Lead Rank System 102

Smooth Sale

APRIL 8, 2024

Photo by SNCR_Group Attract the Right Job Or Clientele: Maximize Your Trade Show Success And Business Growth Trade shows are vital to the business landscape, offering unparalleled opportunities for networking, learning, and showcasing innovations. Our guest blog offers insights on maximizing trade show success and business growth.

Trade Show 88

Trade Show Maximizer Direct Mail Networking 88

Nutshell

JANUARY 16, 2024

Hosted by Camela Thompson, this podcast focuses primarily on business-to-business (B2B) topics, and as the name indicates, it’s all about helping you learn how to grow your revenue. They’ve become a very popular form of media in the past decade or so, with people listening to podcasts about everything from true crime to Dungeons and Dragons.

Marketing 71

Marketing Social Media Scale Trends 71

Nutshell

JANUARY 16, 2024

Hosted by Camela Thompson, this podcast focuses primarily on business-to-business (B2B) topics, and as the name indicates, it’s all about helping you learn how to grow your revenue. They’ve become a very popular form of media in the past decade or so, with people listening to podcasts about everything from true crime to Dungeons and Dragons.

Marketing 71

Marketing Social Media Scale Trends 71

Partners in Excellence

SEPTEMBER 15, 2022

They always focus on how great they are and what they do. 100% are focused on their success, and if it helps me improve my success, well that’s incidental. They wouldn’t be doing this at ever increasing volumes, if it wasn’t directly connected to their ability to scale and drive revenue.

Scale 84

Scale Customer Face-to-face Promotion 84

Allego

APRIL 18, 2024

Well, it’s no longer just a promise—AI is actively reshaping the way we manage our day-to-day tasks and how we conduct business, particularly in sales. McKinsey & Company Sales leaders understand the value of AI; what they need now is to identify the right tools and understand how to apply them to boost sales performance. .

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

Zoominfo

OCTOBER 13, 2021

Customer delight is the ultimate goal for any business. A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. The results? The results?

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

FEBRUARY 7, 2023

There’s no shortage of valuable information about prospects and customers — as long as you know how to access and apply it. Let’s explore the definition of a sales strategy, what makes a strategy successful, why accurate data is essential, and how to go about developing and refining a winning sales approach.

Strategy 130

Strategy Lead Rank Lead Scoring Hiring 130

Zoominfo

FEBRUARY 1, 2021

on your website) that moves potential customers to take some sort of action. These digital experiences can result in prospects filling out a form to try your free demo or signing up for blog alerts. How to Grow Your Small Business with Marketing. Get to Know Your Ideal Customer. Get to Know Your Ideal Customer.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. Creativity is a difficult concept to put into words. But, we didn’t want to leave it at that. So if you’re ready for some inspiration, keep reading. The solution?

Examples 208

Examples B2B Marketing Inbound 208

Hubspot Sales

OCTOBER 18, 2023

It was around Christmas time — he and I were on a Zoom call with some other writers for the HubSpot Blog, discussing our holiday plans. Naturally, I asked Dan how he intended to get 500 hams to the ham-deprived population of Phoenix in such a tight window. And he did. Dan‘s drive is palpable. billion in just nine years.

Hubspot 92

Hubspot Ideal Customer Profile Scale Distribution 92

Allego

AUGUST 2, 2023

This blog post originally appeared on the Roderick Jefferson & Associates website. How to Leverage AI to Optimize Sales & Drive Increased Revenue. How to Leverage AI to Optimize Sales & Drive Increased Revenue. If you want to know my thoughts on this topic, check out my latest blog here.

Sales Enablement 62

Sales Enablement Revenue Ideal Customer Profile Lead Rank 62

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

Lead Rank 93

Lead Rank Referrals Lead Scoring Ideal Customer Profile 93

Hubspot Sales

APRIL 25, 2023

Here's the burning question: Does AI have a place in sales, and how does it affect our current sales processes? Here's the burning question: Does AI have a place in sales, and how does it affect our current sales processes? Here are three examples of how teams use AI to generate sales emails. Mendes says.

Tools 97

Tools Sales Tools Scale Lead Rank 97

BuzzBoard

NOVEMBER 17, 2023

Imagine a world where content creation is not a bottleneck but a powerhouse, where data isn’t just analyzed but becomes a crystal ball predicting market trends, and where customer engagement is not a mere interaction but an immersive experience. GenAI is a time saver!

B2B 52

B2B Scale Marketing Trends 52