Remove influence-equals-credibility
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How to Sell to Power (C-Suite Sales Must Knows!)

Marc Wayshak

While the C-suite holds considerable influence, they rely on input from those below them. Treating C-suite executives with respect is essential, but it’s equally important not to appear subservient. While they may hold significant authority in their world, they appreciate being treated as equals.

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Are You Credible?

Partners in Excellence

Credibility is critical to our ability to engage people, incite them to think differently, and drive change. Regardless of our role, credibility is critical. If we have no credibility with our intended audience, we can achieve nothing. Too often, we focus on “symbols” of credibility, rather than being credible.

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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. The ultimate goal of the PADCC was to curate a database of 1,000 influencers who would then steer the conversation surrounding the Philips brand. Salesforce: New Media Genius.

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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ). What is B2B influencer marketing?

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How to Find the Ideal AI Sales Tool to Match Your Business Needs

BuzzBoard

In our previous blog post, we pinpointed the common mistakes B2SMB businesses make during the AI-driven sales solution selection and purchase process. Look for testimonials, case studies, and reviews to gain insights into the vendor’s credibility and the real-world performance of their solutions.

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Offers Too Good to Be True

Smooth Sale

Do the people behind the scenes sound credible, and will I enjoy working with them? Online searches make it easier to decide whether the person, people, and company are credible. But the human-to-human touch is always best, and it makes good sense when credibility is at stake to request a phone or zoom call to learn more.

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Top 10 Tips for Voice Mail Success in Sales

Score More Sales

Lead with credibility – mention a vendor, a client, or a strategic partner. Sound CONFIDENT and like an equal – you are a professional – “let’s set up a time to talk”. Subscribe to the award-winning blog and the “Sales Ideas In A Minute ” newsletter for sales strategies, tactics, and tips in selling.

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