Zoominfo

FEBRUARY 12, 2019

Whether you’re new to lead management, or you’re looking for some tips to fine-tune your lead management process, today’s blog post is for you. Consider these statistics ( source ): 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. Let’s get into it!

Lead Rank 172

Lead Rank Lead Scoring Lead Management Sales Qualified Lead 172

Zoominfo

OCTOBER 8, 2019

But, it’s not enough to just slap a few form fields on your landing pages and call it a day. Believe it or not, only 52% of companies that use landing pages run tests on their forms to find ways to improve conversions ( source ). Simply making your landing page compatible with mobile devices isn’t enough.

Maximizer 157

Maximizer Conversion Policies Sales Qualified Lead 157

SugarCRM

SEPTEMBER 30, 2021

Instead of hoping that visitors will somehow rediscover your blog later, you want to take actionable steps towards building a communication channel—so you don’t lose them. Here are nine ways to leverage your blog to capture leads, build a relationship with your audience, and ultimately convert them into new customers.

Webinar Metrics 49

Webinar Metrics Lead Rank Lead Scoring Sales Qualified Lead 49

LeadFuze

AUGUST 29, 2023

This statistic underscores the importance of optimizing conversions in today’s competitive digital landscape. An interesting stat from WordStream suggests average landing page conversions hover around 2.35%. In contrast, SEO is about bolstering visibility within search engine result pages (SERPs).

Conversion 52

Conversion ROI How To Top of Funnel 52

Zoominfo

FEBRUARY 20, 2018

Consider these statistics ( source ): 84% of businesses say AI will enable them to obtain or sustain a competitive advantage. Check out our recent blog post for more personalization statistics. This statistic paints a clear picture: Customer churn costs your business money and does damage to your reputation.

Lead Rank 272

Lead Rank Churn Analysis Lead Scoring 272

Closer's Coffee

JULY 11, 2019

Money and effort spent posting blogs, optimizing content for SEO, and driving traffic to the site go wasted when you succeed in getting your target audience’s attention but fail to convert them to paying customers – unless your goal is purely to educate and brand. So how do you maximize conversion on your landing page?

Maximizer 71

Maximizer How To Case Study Guarantee 71

BuzzBoard

MARCH 24, 2024

A/B testing works by presenting divergent versions of marketing elements, such as emails, web pages, or ads, to various segments of your audience concurrently. The agency tested two versions of the restaurant’s landing page—version A with a static image and version B featuring a video.

Campaigns 52

Campaigns Strategy Case Study Demographics 52

Salesmate

FEBRUARY 26, 2021

Create a landing page of each of your properties. Therefore, if you don’t have landing pages, you must put effort into creating them, so all your properties are segmented. . A landing page dedicated to a certain property helps customers find all information in one place.

Real Estate 108

Real Estate Lead Generation Examples Sales Qualified Lead 108

Zoominfo

AUGUST 11, 2019

As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ). Today’s blog post looks at some of the most important metrics surrounding B2B marketing webinars. Keep reading!

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

Zoominfo

JUNE 25, 2018

Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Much like a blog post, a vlog can educate your audience on a specific topic in a casual, conversational tone. We say yes! Let’s get into it!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

JUNE 19, 2018

And, other video streaming statistics support this. Keep reading – today’s blog post offers tips and tricks for B2B marketers to make the most of live streaming! Use live content on product pages: If you live stream a product reveal or demo, that video can become a key attraction on your landing pages.

B2B 207

B2B Video Influencer Promotion 207

Zoominfo

SEPTEMBER 18, 2018

The statistics speak for themselves ( source ): 77% of consumers have chosen, recommended or paid more for a brand that provides a personalized service or experience. But as the title of this blog suggests, personalization also has its risks. Example : A prospect fills out a form on a landing page for a new security software.

Marketing 206

Marketing Demographics Campaigns Social Media 206

Sales Hacker

AUGUST 7, 2019

What if I could help you beat that statistic, raising your probability to 20% or more? Keep reading to learn how to use a custom landing page and hyper-personalization with your email marketing strategy , so you can beat the bland, copy-cat emails that fill your prospects’ inboxes. Why an Account-Based Marketing Style Wins.

Lead Rank 73

Lead Rank Lead Scoring Conversion Leads 73

Zoominfo

FEBRUARY 12, 2019

Whether you’re new to lead management, or you’re looking for some tips to fine-tune your lead management process, today’s blog post is for you. Consider these statistics ( source ): 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. Let’s get into it!

Lead Rank 100

Lead Rank Lead Scoring Lead Management Sales Qualified Lead 100

Zoominfo

FEBRUARY 13, 2019

Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. Consider these statistics: On average, segmented and targeted emails generate 58% of a company’s revenue ( source ). It’s no longer good enough to send your entire customer database the same offers.

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Zoominfo

MAY 20, 2019

But the statistics surrounding this subject are quite troubling— as they suggest that meetings might be hurting your company more than they’re helping ( source ): 37% of the average employee’s time is spent in meetings. Consider these statistics ( source ): 67% of employees are regularly irritated by technology issues during meetings.

Meeting 221

Meeting Distribution Follow-up Objections 221

BuzzBoard

FEBRUARY 16, 2024

Please refer to our previous blog on the ‘Benefits of Digital Marketing for Local Businesses’ for a more in-depth understanding of the subject. This can establish a bond between you and potential clients, amplifying your chances of landing the deal. Consequently, this led to increased foot traffic.

Small Business 52

Small Business Small Business Face-to-face Lead Rank 52

Zoominfo

APRIL 9, 2019

Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Much like a blog post, a vlog can educate your audience on a specific topic in a casual, conversational tone. We say yes! Let’s get into it!

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

SugarCRM

FEBRUARY 8, 2022

Here are some statistics about email open rates: Including an emoji in the subject line improves open rates by 56%. In the case of the statistic involving emojis, someone looked at the open rates of emails with emojis in the subject line versus open rates where emojis were not present. Blog or landing page titles.

Email Marketing 59

Email Marketing Vendor Analytics Data 59

Sales and Marketing Management

MARCH 16, 2020

Remember to link your social media pages with your website. Utilize on-page SEO. There are many on-page SEO changes you can make to boost your website traffic. Another way is ensuring that your pages have concise meta descriptions and title tags. Last but not least, make your page navigable and user-friendly.

Social Media 43

Social Media Media Email Marketing Advertising 43

Smooth Sale

JUNE 6, 2022

Our collaborative Blog asks, ‘Who needs to have your business’s back?’ Statistics over the years have shown that most startups fail within the first five years. A Google search confirms that the statistics may have worsened: “About 90% of startups fail. For More Insights: Visit Elinor’s Amazon Author Page.

Insurance 78

Insurance Insurance Hiring Jigsaw 78

Showpad

DECEMBER 10, 2020

These two statistics alone are a great place to start when your team is in the beginning stages of assessing marketing/sales collaboration. . In this post, we’ll highlight eight statistics that prove the long-term ROI of marketing content , why a strong content strategy is crucial to both sales and marketing and how content drives revenue.

Top of Funnel 59

Top of Funnel ROI Marketing Social Media 59

Fill the Funnel

SEPTEMBER 6, 2012

Unbounce is the fastest, and most powerful ‘do it yourself” landing page platform that allows anyone to create, publish, and optimize landing pages without the help of I.T. ’ What is a landing page? Create multiple versions of the landing page to test which one works best (A/B testing).

Cost per Acquisition 110

Cost per Acquisition Google Analytics Hubspot SalesForce 110

PandaDoc

JULY 6, 2022

It’s possible that your current marketing efforts are working well for you and your team, and you only need a landing page to convert prospective customers. What to do at this stage : Optimize all your social media channels, curate different types of content (blogs, infographics, videos, etc.), Why would you need a sales funnel?

Top of Funnel 98

Top of Funnel Funnel Sales Qualified Lead Lead Rank 98

LeadBoxer

JUNE 12, 2019

According to the company’s content marketing blog, 80% of B2B leads generated through social media come from LinkedIn. In Capterra, companies can pay to be a sponsored post so they rank at the top of a search: Source The “Visit Website” button in this example takes visitors to a landing page tailor-made for that ad.

Paid Content 71

Paid Content Lead Generation Lead Rank Lead Scoring 71

Hubspot Sales

MAY 19, 2020

The software lets you keep careful tabs on metrics like entrances, exits, visit lengths, bounce rate, and the efficacy of your calls-to-action for individual pages. That includes crucial contact points like blog posts, landing pages, and knowledge bases. Image Source. Price: Free plans available.

Google Analytics 105

Google Analytics Tools Hubspot Analysis 105

Zoominfo

FEBRUARY 7, 2019

Consider these statistics ( source ): 43% of people answer cold calls. The average landing page conversion rate is 2.35%. Think about it, rather than navigating a page from form field to form field, most chatbots leverage an interface similar to that of a text message. The average email open rate is around 20%.

Conversion 174

Conversion Marketing Consumer Social Media 174

Smooth Sale

JUNE 26, 2023

– Cyclones and tornadoes devastating towns – Rivers drying up – Fertile land becoming a desert around the world – Water and food shortages increase alongside the cost of living – Poverty increases are substantial, as are statistics for people experiencing homelessness.

Hiring 78

Hiring Follow-up Insurance Insurance 78

Zoominfo

JANUARY 31, 2018

Today’s blog post answers your most pressing questions about list segmentation, and explains why you should segment your lists today. Consider these statistics: On average, segmented and targeted emails generate 58% of a company’s revenue ( source ). It’s no longer good enough to send your entire customer database the same offers.

Segment 124

Segment Email Marketing Marketing Buyer Persona 124

Salesmate

AUGUST 4, 2021

For example, if you’re looking to increase your sales, you might want to send the emails in the mornings in the mid-week or if you’re looking to create awareness about a new blog then you might send at times when people are in a more relaxing mood. Was it because it landed in your inbox at a particular time?

Email Marketing 116

Email Marketing Marketing Campaigns Data 116

Fill the Funnel

DECEMBER 22, 2014

Whether an individual blog or a business website, understanding website analytics is a crucial skill. Are the people who’re landing on your website the right kinds of people? The bounce rate measures the percentage of people who land on your website and leave without visiting a second page on your website.

Analytics 122

Analytics Google Analytics Customer Top of Funnel 122

Zoominfo

OCTOBER 5, 2021

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Data supports every choice they make, from the structure of a landing page to the time of day they post a Tweet. They create the most unique marketing content in their field, from engaging blog posts to immersive visual imagery.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

Zendesk Sell

JANUARY 10, 2019

Our own case studies at Zendesk Sell include statistics, testimonials, and what parts of our product have proved effective for our customers’ business. Distribution: The best way to use case studies is to pull interesting statistics and analytics for reps to casually share with prospects during the sales process. Blog articles.

Top of Funnel 74

Top of Funnel Funnel Case Study Webinar Metrics 74

Zoominfo

JANUARY 31, 2019

Take a look at these telling statistics: Consumers now spend more than 5 hours a day on their cellphones ( source ). Then, they optimize their pricing page with phrases like, “affordable yoga for tourists in Nashville,” “yoga pass for visitors,” and “Nashville yoga day pass.”. Simplify the purchase process.

Google Analytics 124

Google Analytics Top of Funnel Consumer Google 124

Nutshell

AUGUST 27, 2018

However, with the statistics as bleak as they are, B2B companies still frequently rely on cold calling to generate sales opportunities. If you aren’t convinced, here are a few interesting statistics to consider: 70% of Americans say that mail is more personal than the internet (Source). Why is content marketing so popular? A template.

Sales Qualified Lead 126

Sales Qualified Lead Closing Lead Rank Lead Scoring 126

Nutshell

NOVEMBER 25, 2020

Email marketing is the strategy of emailing marketing content—like blogs, videos, and webinars—to a specified audience, and is relied on by 81% of small-to-medium businesses as their primary acquisition channel. Sometimes your call-to-action is simply a recently-published blog post. What is email marketing?

Marketing 143

Marketing Webinar Metrics Email Marketing Top of Funnel 143

Zoominfo

SEPTEMBER 5, 2018

Regardless, today’s blog post is for you– keep reading to learn everything you need to know about market intelligence and how you can leverage it to grow your business. Consider these statistics ( source ): 60% of companies have an overall data health that is “unreliable”. What is market intelligence?

Marketing 140

Marketing Scale Analysis Face-to-face 140