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May 2019 B2B Blog Post Round-Up

Zoominfo

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. For those of you who are new to this series, we use each monthly round-up to feature content created by the ZoomInfo writers for outside publications. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth.

B2B 189
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Make a Change in 2024 [Q4 Referral Selling Insights]

No More Cold Calling

I’m adopting a new AI platform (shhh, it’s still in beta) to create targeted messages addressing the needs and concerns of sales leaders in a fresh way. I’m tired of hearing sales leaders complain about not having enough leads, struggling to get access to decision-makers, and not making quota. Stay tuned for more!)

Referrals 156
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Sales Tech That Doesn’t Work

No More Cold Calling

Digital communication only takes us so far … period. Even the best sales technology isn’t as valuable as business relationships. But that is sales tech that doesn’t work. We’re missing out on the human, person-to-person connections that drive sales. It’s quick and easy, and it’s what they are used to.

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How an industry-by-industry approach revolutionized Panasonic’s sales enablement | Maestros of Modern Selling Blog Series

Showpad

Yet, working together, they’ve built a high-performance sales enablement function at TOUGHBOOK Europe—the European Mobile Solutions Business Division of electronics giant Panasonic. They designed new industry research methods that include both customers and sales reps. Before 2020, Panasonic didn’t have a sales enablement team—at all.

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How to Create Sales Collaterals That Convert

Highspot

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal.

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10 Creative Examples of How to Use AI in Sales

Allego

Well, it’s no longer just a promise—AI is actively reshaping the way we manage our day-to-day tasks and how we conduct business, particularly in sales. With its rapid adoption, everyone’s on the hunt to use this technology for a competitive edge. To help you, I dug deeper to see how sales teams can use AI.

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How to Warm Up Your Leads Without Being Annoying

Autoklose

Prospecting is a high-stakes game, so many sales reps make the mistake of being too pushy in an attempt to quickly convert leads into sales. This blog post will discuss some clever tactics for subtly engaging your leads and maintaining a persistent communication flow without overwhelming them.