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Building A Better “Social Business”

Partners in Excellence

Recently, I had the privilege of speaking with Ed Abrams, Vice President of Marketing for IBM’s Small and Mid Sized Business Segment. Ed has some fascinating insights on how any business can more effectively engage customers in meaningful conversations. We have to understand how the rules are changing.

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Is Email the Best Way to Engage With an Audience?

Smooth Sale

Nowadays, it can be easier to market on social media than via email, and we may think that social media has a far better reach. Meanwhile, social media focuses on the top of the funnel, building brand awareness and starting relationships with people. Email marketing works well for almost every part of the funnel.

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Make a Change in 2024 [Q4 Referral Selling Insights]

No More Cold Calling

It’s an exciting time: The time of year to construct your business future. You’d better have some innovative strategies, because the same-old doesn’t cut it. The purpose of building systems is to continue playing the game. Get moving with a solid, results-oriented business strategy. Social selling is a misleading term.

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Build Sales Credibility By Doing The Right Research

SalesFuel

Sellers who want to succeed must build sales credibility to stand out. Buyers should know how to help solve business problems or achieve goals. The Right Sales Research Helps Build Sales Credibility Conducting thorough research is one of the things that separates top performers from the rest for many reasons. Only 24% of U.S.

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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

and businesses were no exception. But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? Many businesses make the mistake of thinking they’re marketing to “everyone.” In the old days, websites were simply two-dimensional brochures for a business.

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How To Attract Investors to Your Business

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: How To Attract Investors to Your Business Excitement is yours as you announce your business; you’re excited about the future, and now you’re thinking, “Maybe it’s time to bring in the investors.” Getting investors on board is like turbo-charging your business.

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How to Make Real Connections in the Era of Virtual Sales Meetings

No More Cold Calling

Referral sellers have been relationship-building their way through the pandemic. If you have a big-deal prospect or client, you’d better jump on a plane, catch a train, or take a road trip as soon as possible. Business buyers seem to feel the same way, so they’re not shopping around much for new vendors.