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Key Account Management is the Secret Weapon for Deal Expansion in the Insurance Sector

Emissary

Key account management (KAM) draws an outsized amount of marketing and sales resources to a small set of prospects. Your KAM team understands key accounts extremely well and customizes sales and marketing processes to suit their needs. Key Account Management Focuses Your Team on the Most Promising Current Accounts.

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3 Keys to Effective Sales Teams in the Age of the Informed Buyer

Sales and Marketing Management

Even in the B2B space, 74 percent of buyers report doing more than half of their research this way. Ensure that salespeople have the training necessary to attain that mastery and stay current with a rapidly changing industry. Glenton Davis is a business strategist of the Global Partner Marketing Channel and Programs at Microsoft.

Buyer 209
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Three Recent Hurricanes Show the Path to More Effective Selling

Understanding the Sales Force

Freddy wrote: “My biggest AHA was really making sure I talked with the owners instead of going to ‘Marketing or IT’ I worked the [Well-Know Manufacturer] channel for 9 years and never once went to the owners first. In my space, that is our buyer and signer. But many salespeople have fear and lots of it.

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Top 10 Allego Milestones

Allego

In the process, they redefined sales enablement and disrupted an entire market. The founding team realized that traditional sales training was broken. The time was right for agile, on-demand, personalized training that leveraged the strengths of mobile technology and interactive video. The “Aha” Moment. Analysts Take Notice.

Unica 118
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Allego Customer Spotlight: Voya Delivers Personalized Sales Training and Onboarding

Allego

Hybrid work has disrupted traditional training and the financial services industry—with its emphasis on personal relationships—faced unique issues. As Voya’s one-person training team, Voya Financial ’s Jeff Lovanio has his work cut out for him. Allego: How did you get to be the person in charge of training and development at Voya?

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MindTickle Partnerships Add Firepower to Customers’ Vertical GTM Strategy

Mindtickle

Broadly speaking, partners enrich our market-leading offering, complementing the robust MindTickle platform with the extra muscle needed to drive revenue growth faster and foster a culture of sales readiness for our customers. Some partnerships add to this by making it possible for MindTickle to offer an even greater go-to-market value.

Strategy 105
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The Worst 4 Letter Words In Sales

The Pipeline

Don’t take my word, here are some eye-opening insights from TrustRadius’ 2017 The B2B Buying Disconnect: Vendors focus on providing material that buyers don’t find very useful or trustworthy. Vendors overemphasize selection criteria that aren’t important to buyers. Make them proficient in conversational in business.

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