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Buyer Personas and Perception

Janek Performance Group

Does your sales approach take buyer personas into consideration? Deeply knowing “who” you are selling to is critical in developing a successful sales approach. In this article, we will explore the concept of buyer personas and how sales reps can apply the principles of perception and persuasion for improved performance.

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You Need To Trust You

The Pipeline

As people ascend from their quarantine, fix up their hair, and realize their sales, or specifically quota retirement, needs attention. Other than a grey-haired sage, I am confident in saying none of the voice on LinkedIn have either. It’s too early to tell the long-term impact on sales and selling. How typical for the tribe.

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Will You Take The Road Less Travelled or the Path of Least Resistance?

Bernadette McClelland

In my opinion, (no matter how humble, at times, I think that opinion is ), I know we all have more to give – and I have more to give over and above training sales teams just as you have more to give, too. Do I enjoy sales training? 64% of buyers are seeking ideas and perspectives, but only 44% of sellers are delivering.

Travel 195
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Shock Treatment – Sales eXchange 192

The Pipeline

Last Monday I posted about the overlooked opportunity in that segment of buyers know as Status Quo , pundits and sellers alike commiserating each other about the difficulty of selling to a ready group of buyers, vs. taking orders from self-declared buyers. You can build the better mouse trap, Trap 2.0,

Sage 274
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Are You Expecting Too Much?

No More Cold Calling

Great expectations lead to great sales outcomes. Sage advice from a sales VP I used to work under: “Joanne, never leave a meeting without giving your buyer a task. His words of wisdom have proven to be true, and this philosophy has helped me increase my sales effectiveness time and time again. Reality hits.

Sage 296
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Customer Survey Says…

The Pipeline

So it was with my recent experience with the support team at Sage looking after ACT! Sage is not alone, just the latest to survey hoping for good feedback, and ignoring the bad. Confirmed my e-mail, provided my mobile number, didn’t want to risk missing this call. It turned out there was no such risk, as the call never came!

Survey 257
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What Are You Willing To Learn To Grow?

The Pipeline

In sales, this is further influenced by when you started selling. Digital natives will naturally see things differently than digital immigrants , especially when it comes to sales tools. The 2020 Nostradamus of Sales. Remember all those sages who predicted that the population of professional sellers would decline by 25%.

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