If You Cannot Say Anything Nice, Then…
OCTOBER 18, 2014
When in corporate to student leadership training sessions, I encourage the participants to always give constructive feedback with this one criteria. By taking this constructive feedback approach, the negativity never overwhelms the participants because the focus is on what they have done well. He did follow this old truism with exceptional emotional intelligence, grace and dignity.
Struggling With Channel Analytics? Think Like Drucker (In Reverse)
JUNE 18, 2013
Improving data management is particularly important in channel analytics. Industry leaders are tackling this additional complexity and improving their ability to: Identify high-performing partners who are in the best position to drive future channel growth. Quantify the impact of partner incentives and support to optimize channel program ROI. Click here to view the recording.
Selling with Content: The failed content strategy of CNN
Ad Sales Blog
AUGUST 28, 2011
Hurricane Irene was bearing down on New York City, where I live, so I was clicking through the cable channels looking for news. When emotion is positive and genuine, there is no more constructive and powerful force of persuasion. Selling with Content. Marketing strategy for content that sells, not just informs. Alethea Research. Newsletter. Twitter. LinkedIn. Videos. Books. Main. |
Monetizing the Internet of Things
Software Business Blog
AUGUST 27, 2013
Services are easily upgradeable, much more amenable to ecosystems that are constructed around the hardware, and provide better revenue opportunities rather than a one-time sale. The M2M (machine-to-machine) connectivity is yet another channel of interaction, another touchpoint that needs to be supported. I recently discovered, and love my new Jawbone UP. From tracking my sleep patterns (erratic) to the activity levels (low), its giving me a fresh insight into my ever-expanding mid-section. But what about monetization? In other words, is a one-time sale transaction enough?
7 Small Business Steps Towards Social Media and Emotional Intelligence
FEBRUARY 7, 2014
With much of today’s small business especially marketing being conducted through inbound channels, there is now greater movement toward social media and emotional intelligence. Social media is an inbound marketing channel that drives sales leads as well as customers to your website. If you do not have one, then your first step is to construct one. Share on Facebook.
Guest Article: “The Successful Secrets of Exhibition Management,” by James Barnett
Sales and Management Blog
FEBRUARY 15, 2013
Digital media allows PR to become integrated within social channels; this can build relationships with customers and partnerships. James Barnett on behalf of Nimlok , providers of exhibition stand construction and design The Successful Secrets of Exhibition Management. by James Barnett. According to research from the Oxford Economics Facetime publication the Exhibitions Industry contributes £5.6 billion to the UK economy. Exhibitions if marketed correctly can provide more business for your company then all other sales initiatives combined. Top tips to succeed are outlined below.
Sales And The Zombie Apocalypse
Partners in Excellence
FEBRUARY 1, 2017
In-boxes are filled with poorly constructed emails, customers are robo dialled endlessly, customers are inundated with “helpful” offers on every social media channel. Recently, I was having a conversation with Robert Racine about the state of sales management. But something has changed in selling. It may be the systems, tools, processes we put in place.
Marketing Goes Way Beyond Paid Advertising
FEBRUARY 9, 2015
With the Internet now the #1 marketing channel for small businesses, this requires a secondary social media plan for the following activities: Blog. Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. You no longer have to pay big bucks for paid advertising to attract attention.
Book Review: The Gamification Revolution
Sales Benchmark Index
MAY 29, 2013
This client, Hi Leva of Clear Channel, has a good eye so I paid attention. If I was to offer any constructive criticism it would be this. A few weeks ago I got an email from a client telling me “ You have to read this book.” The book, The Gamification Revolution , by Zichermann and Linder, discusses how to leverage game mechanics to beat the competition. The book could be cut in half.
Get Actionable Insights from Industry Experts at International Ecommerce Day – November Edition
Software Business Blog
OCTOBER 25, 2016
As you see, CRO is a data-driven process and gives you a lot of insights into how to handle your investment in the main marketing channels. That’s no easy task, but Rand will show exactly how to construct a compelling page that can make your products sing and your virtual cash register ring. Today is the best day to lead in eCommerce. Prioritization. Testing.
Location Revisited: Marketing’s cornerstone takes on a new paradigm
MAY 14, 2013
Despite the proliferation of devices, shopping applications and growing consumer comfort with the mobile channel, the vast majority ( 90 percent) of both online and offline shoppers involve a store visit in many of their purchases. By merging transaction, demographic, and geogrpahic behavior patterns, they can begin to construct a psycho-graphic and/or deeper socio-graphic profile of me.
The Digitization of Everything: It’s Impact on the Buyer’s Journey and Marketing’s Role
JANUARY 2, 2014
So then the primary challenge for marketers is to understand the context and the journey and to enable customers to consume, share, and interact as they desire – being prepared to respond with a compelling value proposition, regardless of where they are in their journey, and regardless of which channel the interaction takes place in is the challenge. I now have 3 young boys of my own.
3 Things Sales Leaders Must do to Stay in Sync with Their Sales Team
A Sales Guy
MAY 7, 2013
Build feedback loops that are multi-channel. The key is to establish as many feedback channels as possible to gain real, constructive feedback and insight on what the team is doing, how they feel , where they are headed and the general state of the team. You’ve built a killer sales portal the sales team never seems to visit. Hold yourself accountable TO the sales team:
Take the Sensory Price TEST - Harvard Business Review
AUGUST 2, 2013
They consist of verbal and non-verbal messages that are sent via the visual, auditory, and kinesthetic (sense of feeling) channels. It is plastic construction that staples up to 30 sheets. Harvard Business Review is arguably the most prestigious publication for business leaders and management thinkers. Take the Visual Test. Morgan.
Small Minds Inhibit The Influence and Power of Social Media Marketing
AUGUST 29, 2012
One never knows who is searching the Internet to reading the RSS feed or connected to whom through the various social media channels such as Twitter , LinkedIn, Facebook , YouTube, Google+ , Pinterest, etc. Social media marketing when constructed from an education based marketing approach can dramatically influence potential customers to centers of influence to strategic partners. Here in Northwest Indiana, there are now two local social media marketing campaigns. Credit www.sxc.hu. Marketing is all about attracting attention. Share on Facebook.
Trust on Decline Unless You’re Recognized as an Expert Study Finds
Sales and Management Blog
JANUARY 28, 2011
His findings are most interesting for sellers and small business owners even though his real target is larger corporations engaged in constructing advertising and public relations campaigns. This hits home the need to identify those with expertise inside a company who can engage across different channels, many of which today are digital – or will be soon.”. Very important for us in sales, the study also found that in developed countries such as the US and the UK people need to hear a message as many as NINE times—and from multiple channels to effect behavior change.
The Secret Step To Getting More From Networking
SEPTEMBER 21, 2015
Subscribe to the More Clients TV channel on youtube to get more of them: Video Transcript. If you want to connect with them and you want to add some value, then instead of your elevator pitch where you say, “I help busy HR managers construct valuable leadership programs that really deliver results for their teams,” create in context. I wasn’t. I have got to do that.
How to Cross-Promote Your Email Content [Guide]
JUNE 5, 2014
Cross-promotion is about getting your message out on multiple channels. ” Using remote-controlled drones, the beverage-giant delivered care packages to construction workers in Singapore. Promote on social media Once the email is sent, promote the same information on your social media channels. Email marketing is a valuable tool for any business. How can you cross-promote?
4 Non Selling Sales Tips for 2015
FEBRUARY 5, 2015
We’ve discussed how important it is to build trust and credibility in past posts , and it is the construction of that trusting foundation that will start you and your customer off on the right foot together. We’ve seen major shifts in buying behavior over the last few years, forcing sellers to up their game, and 2015 will be no different. I couldn’t agree more with that advice.
Email Marketing in 2017: Insights and Investments for the Year Ahead
DECEMBER 22, 2016
So as marketers continue to invest in this channel, which strategies will we see more and less of in the year ahead? to construct hyper-personalized emails in 2017. In fact, email marketing was chosen as the most effective form of marketing in 2016 for industry professionals in a recent Campaigner survey, and over 70 percent plan to prioritize email marketing in 2017.
The Power of Love: Smart Selling on Valentine’s Day
Productivity and Motivational Tips for Inside Sale
FEBRUARY 14, 2014
Metrics that are not aligned with carefully constructed strategy or that are aligned with sales strategies that are no longer relevant are demotivating. Your role is coach, not to channel Siri. The Power of Love: Smart Selling on Valentine’s Day Newsletter. I love those rubber duckies carrying my books! Help them adjust their approach based on what you know about Customer 2.0.
Poor Communication Can Kill Personal Productivity
The Productivity Pro
MAY 7, 2012
Instead, construct your communications as tightly as possible. The Productivity Minute #8: Channels of Communication and Unproductive Email. “What we’ve got here is a failure to communicate.” ” — Actors Strother Martin and Paul Newman at various times during the film Cool Hand Luke, 1967. “It seems rather incongruous that in a society of super-sophisticated communication, we often suffer from a shortage of listeners.” ” — Erma Bombeck, American humorist. ” — Paul J. Meyer, American motivational guru.
THE MAN, THE MYTH, THE LEGEND… Santa Claus?
DECEMBER 16, 2015
Back in the late 70’, I coined the term “positive abnormality” to differentiate from the good Dr. Peale and the taint already on the 1950 construct of positive thinking. which, in harsher and edgier tone, is channeling Ralph Waldo Emerson on self-reliance and Peale on thinking. Santa Claus is, remarkably, a public domain character. Never has so valuable a piece of intellectual property or celebrity been royalty-free. Most of the time, most people see things, but most never see them as opportunity. Opportunistic Thinking is not a part of most peoples’ mindset. It’s automatic.
Keys to Social Monitoring, Analytics and Reporting | Avangate Blog.
Software Business Blog
FEBRUARY 14, 2012
Each one of the great number of social media analytics tools available today is somewhat different in its approach, metrics, measured channels, reports, depth of analysis etc. With Twitter Advanced Search you have the ability to construct specific queries around words, people and places and narrow your search to conversations related to your business and your target market or product. Read more about the new #mobile advertising system Twitter recently launched [link] [Whitepaper] Is the Software Distribution Channel Dead? Software Business Blog. Blog |. About | Contact.
Webinar recap: taking marketing automation to the next level
Buyer Zone's Lead Generation Blog
MAY 16, 2012
channels, including text, email, mobile web on a smartphone, apps, social networks, video and even gaming devices. Thanks to all these interaction points, across multiple channels, we have more data. constructed the elaborate relationships that are possible with the. Brosnan says yes, that mature uses can provide several benefits: Unify customer experience - consistency and multi-channel exposure should help improve customer lifetime value. Use sophisticated metrics like lead quality, incremental revenue, ROI, and customer lifetime value, while deemphasizing channel.
SocialTech Tuesday: Have You Been SWAM'd?
Igniting Sales Transformation
JULY 9, 2013
And there are six values: members first; relationships matter; be open, honest and constructive; demand excellence; take intelligent risks; and act like an owner. scs-connect.com | Alpha Channel says: July 13, 2013 at 10:05 am. [.] Igniting Sales Transformation. The New Handshake Book. Services. Resources. Presentations. Interviews. About. Executive Team. Contact. Why is this needed?