The Science of Basic Selling Skills
Bernadette McClelland
JANUARY 20, 2018
And the basics of selling are….? It’s a question I’ve asked a couple of times in workshops and online, and it’s a question that was triggered by a few ‘posts’ I read, stating that. 4. Make your key objective to help the customer, not to close a sale. Know your company story. 3. Listen a lot more than you talk.
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