Remove Customer Service Remove eBook Remove Marketing Remove Resources
article thumbnail

3 Examples of Creative B2B Marketing Initiatives

Zoominfo

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130
article thumbnail

Podcasts, Certifications, and Ebooks Galore: Our Favorite Content Picks from 2020

Lessonly

We kicked content creation into high-gear last year to offer customer service, sales, and training leaders with resources that range from podcasts and ebooks, to coloring pages and certifications. In no particular order, here are ten of our favorite resources from 2020. A Refreshed Training Plan Builder.

eBook 48
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Syncing Success: The Power of Marketing and Sales Alignment

SugarCRM

You might think that marketing and sales alignment only applies to lead generation. You might think that passing nurtured leads from the marketing department to the sales department is the only time these two groups interact. You must align your marketing and sales departments to be a viable competitor in your industry.

article thumbnail

Six Strategies to Masterful Marketing

SugarCRM

The difference between a good B2B marketer and a great one resides in the ability to understand the big picture of reaching your target buyers. Things get even more complicated if you have limited resources. Marketing automation systems often provide easy access to external databases for validation and cleanup.

article thumbnail

How to use the marketing flywheel method to supercharge your business

Nutshell

Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. Well, here’s another important term for you to memorize: the marketing flywheel. Well, here’s another important term for you to memorize: the marketing flywheel. What Is a Marketing Flywheel?

article thumbnail

Enterprise Lead Generation: What, Why, And How?

Zoominfo

Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads. In other words, they are the creme de la creme of leads, and if you have the resources, you should absolutely be going after them. Larger companies will need extensive onboarding and customer service to make sure things go smoothly.

article thumbnail

The Rise of Digital Sales Rooms: Creating a Compelling Buying Experience

Allego

And using digital sales rooms, you can share content with customers and deliver a compelling, modern buying experience. DSRs help you: Eliminate hassle for buyers with a centralized buying resource hub. However, teams other than sales can use them across the customer life cycle. Delight modern buyers with a branded experience.

eBook 62