Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, how can we market to customers who are sick and tired of marketing?

Conversion 174

Conversion Marketing Consumer Social Media 174

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

Pipeliner

SEPTEMBER 20, 2019

Expanding your brand by going international will definitely bring you more sales, market share, and brand recognition— only if you do it right. The first step you should take is good market research. Take note that this article is about market research instead of marketing research.

Research 40

Research Strategy Marketing How To 40

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Enter: Multichannel marketing.

Marketing 100

Marketing Retail Channels Social Media 100

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Smooth Sale

JANUARY 11, 2022

Attract The Right Job Or Clientele: 8 Powerful Marketing Strategies to Help Grow Business in 2022. Note: Gajendra Singh Rathore provides today’s guest blog, 8 powerful marketing strategies to help grow business in 2022. 8 Powerful Marketing Strategies . Social Media Marketing. Customer Reviews Management.

Social Media 78

Social Media Strategy Marketing Hiring 78

Zoominfo

FEBRUARY 18, 2018

This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more! Investing In Marketing Technology: 7 Key Considerations. The marketing landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Let’s get into it.

B2B 124

B2B B2C Marketing Demand Generation Agencies 124

Smooth Sale

FEBRUARY 3, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Realize the Marketing Errors That Can Sink Your Business? It means you need to take marketing your business very seriously. It also means you must use caution upfront to avoid making rookie marketing mistakes that can destroy your business.

Marketing 78

Marketing Social Media Hiring Analytics 78

Zoominfo

JANUARY 31, 2018

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). It’s no longer good enough to send your entire customer database the same offers. Unfamiliar with the term?

Segment 124

Segment Email Marketing Marketing Buyer Persona 124

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Zoominfo

APRIL 6, 2021

Marketers and sales reps can automate email campaigns, sales plays, meetings, and much more. Workflow automation allows them to interact directly with customers rather than waste time on these repetitive tasks. And research shows that companies who automate at scale are closing more deals than those who don’t.

Ideal Customer Profile 130

Ideal Customer Profile Data Hiring Construction 130

PandaDoc

MAY 16, 2024

Key takeaways Indirect sales consists of selling products and services through intermediaries. Indirect sales can be measured through sales reports, market research, competitor analysis, and more. As well as sales and marketing , their forte is customer service.

Distribution 52

Distribution Retail Revenue Top of Funnel 52

SugarCRM

AUGUST 13, 2019

Recently, we discussed the importance of creating a customer service experience that builds your brand. To answer this question, we turned to the world’s best customer service companies to find out: Which companies provide the best experience? 2 top customer service companies according to ACSI.

Customer Service 24

Customer Service Company Customer SugarCRM 24

MarketJoy

JULY 14, 2020

You should have an intimate understanding of their shortcomings, the times of the year they tend to purchase, and what products or services they require the most. Take some of your clients to lunch for a touch-base and to understand them better to help you tailor your offerings for their exact needs. LEVERAGE RESEARCH .

How To 98

How To Social Media Scale Lead Rank 98

Crunchbase

OCTOBER 27, 2021

At most organizations there is significant overlap and integration between marketing and sales teams. This may leave you wondering: What is the difference between sales and marketing? . Sales and marketing teams ultimately function with one shared goal in mind: to generate conversions. What does a marketing team do?

Cost per Lead 52

Cost per Lead Sales Qualified Lead Lead Rank Marketing Qualified Lead 52

Janek Performance Group

MARCH 12, 2024

In a fiercely-competitive market, your sales reps should challenge themselves to learn more, achieve greater results and embrace new strategies. The organizations that embrace change and adapt to new challenges are poised to gain the edge over their competition and increase market share. You know they deserve it.

Outsourcing Services 62

Outsourcing Services Training Hiring Workbooks 62

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. It’s no longer good enough to send your entire customer database the same offers. That’s why email list segmentation is the key to successful email marketing. Unfamiliar with the term?

Segment 130

Segment Buyer Persona Email Marketing Telecommunications 130

Crunchbase

SEPTEMBER 21, 2020

It’s tempting to jump right in and develop a new sales strategy for penetrating the gig worker market. But successful sales strategies are built on sound, comprehensive marketing strategies. So it’s important to take a step back and focus on the basic tenets of marketing planning. Marketers Like The Letter C.

Penetration 134

Penetration Segment Demographics Benefit 134

Zoominfo

MAY 29, 2018

Market research firm Gartner predicts that by 2021, early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30% ( source ). So answer this, Alexa: How can marketers optimize website content to remain visible in a world where more buyers are turning to voice search?

Google 153

Google B2B Study Engineering 153

Hubspot Sales

JUNE 26, 2023

If you’re interested in becoming a lead generation specialist or are considering hiring one, let’s explore what a lead generation specialist does and how they contribute to an organization’s sales and marketing efforts. Lead generation specialists may spend a lot of time researching and identifying prospects.

Lead Generation 95

Lead Generation Sales Qualified Lead Hiring Leads 95

Hubspot Sales

APRIL 27, 2021

Generally speaking, a territory sales manager is expected to at least have a bachelor's degree in Business Administration, Business Management, Marketing, or another related field. They also tend to have management experience under their belt, top-notch communication skills, customer service acumen, and a knack for problem-solving.

Territories 114

Territories Compensation Trade Show Salary 114

Zoominfo

NOVEMBER 5, 2018

Data is a big investment for any company— but, if you research vendors and invest intelligently, it can have a dramatic impact on your company’s financial success and growth. Understand the vendor’s customer service policies. However, if you’re not smart about your purchase, bad data quickly becomes a costly mistake.

B2B 154

B2B Data Vendor Discount 154

Hubspot Sales

MAY 23, 2019

HubSpot Research found that 82% of consumers rate an "immediate" response as important or very important when they have a marketing or sales question. And 90% of consumers rate an "immediate" response as important or very important when they have a customer service question. Did you know this? HubSpot Live Chat.

Tools 130

Tools Lead Qualification Hubspot Social Media 130

Lessonly

AUGUST 28, 2019

In college, I applied for a marketing internship at a bank. So, how can we onboard new customer service reps so well that they never feel pressure to fake anything? Onboarding research shows that best in class onboarding programs quickly enable new hires with access to all of the tools they need to do their jobs well.

Customer Service 20

Customer Service Customer Banking Software 20

Crunchbase

APRIL 22, 2021

In today’s digital landscape, businesses have more ways to connect with customers and convince them of their product’s value than ever before. Customers are empowered with a wealth of opportunity to research and compare brands before making a purchase decision. That’s where competitive selling comes in.

Competition 52

Competition How To Customer Service Scale 52

Zoominfo

MARCH 21, 2022

This suggests that many workers are keenly aware of and capitalizing upon their newfound power in today’s candidate-driven labor market. Data via MIT Sloan While no two corporate cultures are exactly alike, researchers found a lot of overlapping attributes for what employees consider toxic workplaces.

Quota 100

Quota Hiring Face-to-face Advertising 100

Mindtickle

MAY 7, 2024

Furthermore, research from McKinsey & Company found that more than half of employees are “relatively unproductive” at work. Research from McKinsey found that of employees are relatively unproductive at work 0 %+ When employees don’t have what they need, it negatively impacts the entire organization.

Sales Enablement 52

Sales Enablement Retention Consumer Relationals 52

SugarCRM

MAY 5, 2022

In the face of growing customer demands, it’s not easy to keep your clients happy. Sugar’s new research 2022 CRM Impact Report surveyed sales and marketing decision-makers to explore customer satisfaction and retention issues. The Great Customer Resignation Is Top Priority for B2B Marketers.

Churn 49

Churn Customer Lead Rank Lead Scoring 49

Pipeline

AUGUST 10, 2023

To add, the majority of marketers believe personalization drives profitability too. A recent survey from Think with Google stated that leading marketers believe personalization significantly contributes to profitability. Time-based: these automations will run based on system or custom date fields.

Sales Process 52

Sales Process Scale Proposal Google 52

Zoominfo

MAY 8, 2018

In fact, 87% of marketers consider data to be their company’s most underutilized asset ( source ). Dirty data impacts every aspect of a business from sales to customer service—but dirty data is especially detrimental to branding initiatives. Let’s get into it. What is a data-driven branding strategy? Don’t be left in the dust.

Data 183

Data Buyer Persona B2B Buyer 183

Apptivo

APRIL 13, 2021

Let us walk through the process of mapping the customer journey and how Apptivo does that for your company. Understanding your customers. No brand can know their exact customer and their needs, but a customer wants your company to remember them and what they want. Research Reports. Whitepapers.

Customer 93

Customer Case Study Loyalty Software 93

Hubspot Sales

MARCH 19, 2022

What does your market look like? Pore through as much industry-relevant content as you can — whether that be through magazines, blogs, podcasts, or any other medium that can give you a fleshed-out picture of your market. You want to land on a product that has active demand, a breachable market, and viable logistics.

Retail 100

Retail Consumer Up-Sell Google 100

Hubspot Sales

OCTOBER 26, 2022

Research, research, and research some more. Understand your ideal customer profile — inside and out. Capitalize on your inbound marketing. It often involves extensive outreach, thorough research, plenty of rejection, and potential frustration and burnout. Research, research, and research some more.

Ideal Customer Profile 94

Ideal Customer Profile B2B Prospecting Gatekeeper 94

Hubspot Sales

MARCH 15, 2019

According to research, though, there are a few that are more common than others : No need : A great service or product will get you nowhere if there's zero need for it. Due diligence and market research are essential in the early stages. Pricing : If your prices are too high and you limit your customer base.

Outsourcing Services 145

Outsourcing Services Scale Lead Rank Lead Scoring 145

Hubspot Sales

JUNE 5, 2019

He and Dharmesh Shah then "tinkered" with their business model until they transformed it into the universal Marketing, Sales, and Customer Service Hub it is today. That's what propelled a lunch table idea into the first software for Inbound Marketing. Target Market. Marketing Strategy. Positioning.

Hiring 92

Hiring Strategy Buyer Persona Ideal Customer Profile 92

LeadFuze

OCTOBER 5, 2023

That’s not just great customer service – that’s retailers using AI. This digital transformation comes with countless benefits that help retailers stay competitive in a rapidly evolving market. Have you ever gone into a store and felt like it had anticipated your needs?

Retail 52

Retail Fashion Forecasting Trends 52