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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Ready to learn more?

B2C 209
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How to Use AI Tools (like ChatGPT) for Sales

Allego

AI tools such as ChatGPT have many potential applications in sales , from creating marketing content to predicting customer behavior. But every new article raises more questions: What does this mean for sales teams? How many new AI tools are there? How do you even use these things?

Tools 118
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5 Top B2B Sales Books for 2023

Lead411

5 Top B2B Sales Books for 2023 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. This bombardment of stimuli has changed the way we communicate and market content both online and off. So why is marketing it so hard? Many SaaS companies struggle with marketing.

B2B 98
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What is the Voice of the Customer?

Tenbound

Understanding the Voice of the Customer: Key Components and Structure In today’s post ZIRP business environment, the concept of “Voice of the Customer” (VoC) has become critically important, and plays a huge role in shaping products and services that exceed expectations. We need to know what they are saying about us.

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5 Ways Your Sales Team Can Get More Out of CRM

Sales and Marketing Management

Author: Xavier Musy CRM platforms are already firmly ensconced within the sales technology and strategies of most small and midsized businesses. Sales teams have been using their CRMs for basic, day-to-day-functions -- such as managing customer information and tracking purchase history -- for decades. billion by 2023.

CRM 209
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2021 Awards: Allego Honored for Tech Innovation, Service, Workplace Culture

Allego

In doing so, the company garnered the attention of several organizations during 2021, winning awards and accolades for its technology, customer service, and workplace culture. It’s an honor to have been recognized for the work we’ve done, and we’re thankful for our partners and customers who’ve joined us on this journey.

Lead Rank 157
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Blast Off of the Sales Tech Stack: An Interview with Holger Schulze

DiscoverOrg Sales

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. Recently, DiscoverOrg sat down with Schulze to uncover the momentum sales technology has gained over the past 12 months. Is it evolving like the marketing technology stacks have?

Scale 120