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4 Steps for Getting More Out of CRM Data

Sales and Marketing Management

Traditionally, each department has experienced success in the past working in a siloed fashion. Data has become one of the most useful tools for both marketers and sales, but the two teams often don’t share this information or optimize it to help each other’s performance. But today’s customer journey has gotten more complex.

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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. One of our clients, a manufacturer of induction heating tools, was plagued by online resellers selling at prices far below MAP. Author: Sean Parnell “Wait?—?let let me get a pencil and paper to take that down.

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Should You “Wing It” or Have A Structured Sales Interaction?

MTD Sales Training

In a canned script, I am referring to the old-fashioned, smile-and-dial era, word-for-word, rehearsed, “ Pitch.” Such was a primary tool of sales people, in particular telemarketers, years ago. So, dealing with today’s modern and educated buyer, should you play-it-by-ear and wing it, or use a planned and structured sales interaction?

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Informal vs. formal learning: What’s the difference?

BrainShark

Organizations looking into employee education programs, professional development tools like sales enablement software, or learning management systems (LMS) often wonder whether formal or informal learning, or some blend of the two, is right for their teams. . The Essential Guide to Sales Enablement. appeared first on Brainshark.

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Five Tips for Being a Better B2B Sales Manager

Sales and Marketing Management

Leading a team of salespeople in a world of ever-changing purchasing trends, a proliferation of new engagement channels, and highly educated customers, is stressful. The challenge here is pulling all the necessary information from various sources and presenting it in a sensible fashion.

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On Innovation

Partners in Excellence

One was a fashion designer in the extreme sports industry. Yet the fashion designers saw things that the semiconductor folks were doing. Likewise the semiconductor folks saw things the fashion designers were doing that could be adapted (artfully plagiarized) that would be new and innovative in their markets.

Fashion 90
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Mind Mapping – The Foundation to Breakout Thinking

Fill the Funnel

Mind mapping is a powerful organizational tool that was developed in the 1960s by education consultant Tony Buzan. The problem, he believed, is that the mind doesn’t work in a linear fashion. The mind map is an open organizational tool that is very flexible. Web Tools buzan linear thinking mind mapping mind-map'