Sales and Marketing Management

MARCH 8, 2015

Teaser: In the face of self-educated buyers, increasing quotas and lengthening sales cycles, it’s no surprise that organizations are looking for ways to better arm their reps. Issue Date: 2015-03-09. Author: Eric Burns. read more'

Sales Enablement 120

Sales Enablement Video ROI Face-to-face 120

Sales and Marketing Management

MAY 8, 2019

Author: Justin Hartman Technology has infiltrated almost every aspect of our lives from business to education to healthcare. Live, online footage of your event provides extensive reach, and a streaming video service can give you the tools necessary to maximize views. This will result in better customer relations and an increased ROI.

Video 316

Video Strategy Maximizer ROI 316

Mindtickle

SEPTEMBER 8, 2022

On top of that, without the proper tools, it’s hard to tell what problems make them miss their quota. But with sales enablement tools, you can understand the attitudes, content, and skills that help your sales reps reach their objectives. What to look for in a sales enablement tool. Only 43% of salespeople reach their quota.

Sales Enablement 52

Sales Enablement Tools Hiring Lead Rank 52

Hubspot Sales

AUGUST 3, 2023

Emphasize AI ROI Chad Burmeister , founder and CEO of BDR.ai , recommends taking benefits one step further. Emphasizing AI ROI is more likely to help salespeople close. In a market where budgets are getting highly scrutinized, AI initiatives must be linked to concrete ROI and measurable success metrics.”

Hubspot 91

Hubspot How To Lead Rank Scale 91

SBI

OCTOBER 27, 2020

Evolving to deliver good CEx, means sales enablement elevating sellers to be able to: Diagnose – help buyers understand what ails them, including educating the buyer on what good looks like, uncovering hidden issues, and benchmarking against competitors. It’s not just the toolset, but the skillset and mindset that matter.

ROI 108

ROI Pivotal Buyer Lead Rank 108

Sales and Marketing Management

JULY 22, 2020

Author: Cherryl Pressley The efficacy of email marketing is clear, with 73% of in-house marketers globally saying it provides their organizations strong ROI. But, while many teams are sending emails, they’re not all maximizing it as a marketing tool. People think of them as a sales tool for converting customers.

Top of Funnel 177

Top of Funnel Real Estate Face-to-face Promotion 177

The Pipeline

FEBRUARY 1, 2013

Its virtually impossible for buyers, who are much less educated, to fully grasp the differences in products presented to them from various competitors. In software sales, so much of a focus is on education. As sales people, it is hard enough for us to keep up with latest features and their benefits.

Telecommunications 312

Telecommunications Real Estate ROI Enterprise 312

SugarCRM

DECEMBER 17, 2020

CRM Return On Investment (ROI) is a complex topic. Many organizations are simply using ROI calculations to spice up presentations and aren’t using ROI metrics as a proven, valuable and trackable metric. the ROI of on-premise CRM (this number continues to go up). Use Research to Predict ROI. Less is More.

ROI 29

ROI CRM Case Study SugarCRM 29

Fill the Funnel

DECEMBER 12, 2012

As you wrap-up what I hope was a successful 2012 and begin preparation for 2013, I think you will find some great ideas about sales tools during two Webinars to register for. Minimize Your Workload and Maximize Your Sales with Web Tool Automation. Which web tools deliver results for each task. 31 Must-Have Sales Tools in 2013.

Webinar Metrics 112

Webinar Metrics Sales Tools Tools Top of Funnel 112

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Source: Campaign Monitor 2.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

The Brooks Group

DECEMBER 10, 2018

In over 40 years in the industry, we’ve learned that the ROI for a sales training initiative is greatest when live instructor-led training is followed up by a strategic sales training reinforcement program. The coach is there to answer any questions, and to make the sales rep feel comfortable putting their new tools into action.

Maximizer 40

Maximizer ROI Training How To 40

The Brooks Group

DECEMBER 10, 2018

In over 40 years in the industry, we’ve learned that the ROI for a sales training initiative is greatest when live instructor-led training is followed up by a strategic sales training reinforcement program. The coach is there to answer any questions, and to make the sales rep feel comfortable putting their new tools into action.

Maximizer 40

Maximizer ROI Training How To 40

Zoominfo

AUGUST 6, 2019

Though the following techniques are by no means revolutionary, they do work and have an important place in your digital marketing tool box. Offer a Free Tool. Another powerful way to gain immense visibility is to create a tool and offer it for free. So, they created a tool which was able to serve a real customer need.

B2B 154

B2B Strategy Social Media Marketing 154

Highspot

MAY 30, 2024

Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress. Use educational content, such as blogs and whitepapers, that informs and helps them better understand their situation. You’re not alone. Many teams face challenges that keep them from hitting their targets.

Revenue 52

Revenue Strategy Face-to-face Buyer Persona 52

Janek Performance Group

MARCH 26, 2024

Among the myriad of tools and strategies available, one aspect stands out: buyer personas. As such, consider the following: Age Where they live Marital status Kids/pets Education Years of service Career goals Spending habits Spending power Outside interests Validate the accuracy of your buyer personas.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

SBI Growth

MAY 5, 2013

Below I will summarize what was discussed and offer a free tool kit here. Aligning with Sales is as important as measuring ROI of Inbound. Hubspot goes on to say “because high quality, educational content is the lynchpin for inbound success, we would expect this number to rise over the coming years.” Top Insights. per customer.

Cost per Lead 323

Cost per Lead Inbound Buyer Persona Cost per Acquisition 323

Hubspot Sales

APRIL 7, 2023

These advantages make selling digital products a good option for artists, educators, writers, freelancers, and more. Digital products can complement physical products — for example, an artist who sells ceramics can create an educational podcast about their practice. Create a buyer persona using HubSpot’s free tool.

Buyer Persona 112

Buyer Persona eBook How To Social Media 112

BuzzBoard

FEBRUARY 23, 2024

Brands average an ROI of $42 for every dollar spent on email marketing, highlighting its effectiveness. As salespeople, our responsibility is to affirm to these local businesses that our agency can craft effective, results-oriented campaigns, especially via email marketing tools. In addition, harness the power of email campaigns.

Campaigns 52

Campaigns Small Business Small Business How To 52

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

The ROI Guy

JULY 18, 2016

With just a handful of resources, the Splunk team leverages the Alinean platform and analyst services to deliver a simple self-service catalog of ROI/TCO Tools. The tools have been essential to get the company value-focused, with the Splunk BVC team able to quickly educate and train 150 sales reps and 300 field resources each quarter.

ROI 49

ROI Engineering Customer Revenue 49

The Spiff Blog

AUGUST 22, 2023

For maximum efficiency, the tools that make up your RevOps tech stack— including CRMs, sales enablement tools, analytics and reporting platforms, and so on— must offer the necessary automation and customization capabilities to support agile RevOps strategies. Maybe a tool no longer aligns with current workflows.

Strategy 74

Strategy Compensation Commission ROI 74

SBI

APRIL 8, 2020

With Enablement still being a field that is shaping itself, we have to take charge in educating our organization on the responsibilities we should have, where limits and boundaries are, and how our responsibilities align with other business teams. Irina Soriano Head of Enablement, Seismic.

Face-to-face 120

Face-to-face Hiring Vendor Sales Enablement 120

Sales Hacker

SEPTEMBER 29, 2023

This week we are peeling back the layers and digging into which marketing channels have been driving the strongest ROI. Overall, from a blend of marketing leaders and advisors ranging from Seed to Series C these are 4 core channels providing for strong ROI: #1 In person events. So, what is ACTUALLY working?

Top of Funnel 103

Top of Funnel Marketing Ideal Customer Profile Channels 103

Sales and Marketing Management

MARCH 26, 2018

Top business leaders flocked to convention centers to learn about new equipment, technology and other tools. This gold standard of education brought awareness to potential clients and gave brands a platform to flaunt their latest products. If attendees were lucky, a little fun was mixed in for good measure. Field trips are the future.

Trade Show 180

Trade Show Decision Maker Travel Hotels 180

Crunchbase

DECEMBER 13, 2021

The basics include: Clarification: Show potential customers what your brand can do for them and their ROI. Getting ready for questions: Allowing the buyers to ask questions allows you to educate them. Products, like 8×8 ’s video calling tool, allow you to interact with customers face-to-face online. Image Source.

Hiring 105

Hiring Face-to-face Demand Generation Agencies Video 105

Hubspot Sales

JUNE 15, 2020

Drag and drop capabilities using interactive presentation tools allow companies to create animated PowerPoint presentations from traditional files to present in a new and more appealing format. Interactive value selling tools, like ROI and TCO calculators, allow team members to capture personalized data in real-time from buyers.

How To 101

How To Face-to-face ROI Video 101

Partners in Excellence

JUNE 8, 2021

Way back, in the old days, we created value for our customers by educating them about new products and solutions. The value we created was educating them about products and services. It was expressed in financial terms like ROI, Payback, and so forth. In those times, great sales people created another type of value.

Face-to-face 134

Face-to-face Education Trade Show Channels 134

The Pipeline

OCTOBER 24, 2019

If you approach sales with the right attitude and outlook, you can help customers, make money, and get a free education. There is no doubt that you know your product inside out, and the ROI you may deliver. The expanding toolkit applies to more than tools we use to prospect.

Prospecting 205

Prospecting Training SME ROI 205

Alice Heiman

OCTOBER 19, 2022

Sales is not about selling anymore, it’s about educating. 18:18] We take salespeople and we make them into tool jockeys, and that just takes time away from selling. [20:03] Companies using xiQ are able to increase their sales win rates by 4x, increase client engagement by 10x and realize ROI within weeks.

SAP 126

SAP Hiring Scale Account Based Marketing 126

The ROI Guy

SEPTEMBER 14, 2011

ROI / TCO Analysis Tools can be designed specifically for self-service use by prospects / customers from your web-site or marketing portal. Self-service tools are simplified to provide prospects / customers with a credible analysis, but one which can be produced with just a few minutes of interaction.

ROI 65

ROI Buyer Analysis Proposal 65

SBI Growth

NOVEMBER 23, 2012

So I spend a lot of time on the phone educating [the Buyer].”. There were three problems he faced that lengthened his sales cycle times: Spends too much time educating Buyers on the basics. Creates cheat sheets and sales tools because the ones from Marketing are useless. Download a time study tool at this event.

Marketing 300

Marketing Sales Qualified Lead Face-to-face Buyer 300

BuzzBoard

MARCH 14, 2024

Costs can escalate rapidly if businesses do not strategically divide funds across numerous digital marketing tools and platforms. Small businesses typically struggle with scarce marketing resources, making it vital to wisely allocate funds across various platforms, tools, and strategies. Budget mismanagement is another frequent lapse.

Small Business 52

Small Business Small Business Scale Campaigns 52

BuzzBoard

FEBRUARY 28, 2024

Key performance indicators (KPIs) are invaluable tools in this endeavor, providing quantifiable evidence of the effectiveness of specific marketing campaigns. Employing a tool like Google Analytics can be extremely advantageous for this purpose. Secondly, another vital KPI is engagement rates on social platforms.

Apparel 52

Apparel Small Business Small Business Marketing 52

Zoominfo

OCTOBER 8, 2018

Like traditional marketing content, quizzes can provide your prospects with an educational experience. Pricing and ROI Calculators. ROI and pricing calculators are a relatively simple tool that do just that. Check out our own ROI Calculator, here: ZoomInfo’s ROI Calculator. Contests or Giveaways.

Top of Funnel 100

Top of Funnel ROI Marketo B2B 100

SugarCRM

FEBRUARY 26, 2020

Nowadays, traditional email marketing tools are adopting more features to try to appear as more fully-fledged automation tools. That said, those watered-down tools are still limited in sophistication and functionality, despite their facade of doing more. Measuring the ROI of marketing efforts. Prioritizing leads.

Email Marketing 29

Email Marketing Tools Lead Rank Marketing 29

BuzzBoard

JUNE 1, 2024

With technological advancements come new platforms, tools, and trends, making it difficult for these businesses to remain relevant and competitive. By offering continuous education and resources on the latest trends, your digital agency can assist your small-business clients in staying ahead.

Small Business 52

Small Business Small Business Face-to-face Marketing 52

The ROI Guy

SEPTEMBER 21, 2016

In this phase, it is important to help buyers uncover and illuminate issues they should be paying attention to, educating them on the cost of these challenges and painting a vision of how these issues might be solved. The major buyer question: Why Change?

Buyer 78

Buyer ROI Channels Competition 78