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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. What is a Total Addressable Market? Bigger budgets?

Analysis 130
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5 Missed Revenue Growth Opportunities of Second-Stage Startups

Sales Hacker

Working with plenty of second-stage startups at House of Revenue , we see common missed revenue growth opportunities limit success time and time again. Second-stage startups are companies that have already established proof of concept, product-market fit, pricing strategy, and initial clientele to achieve their beginning growth goals.

Revenue 93
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Want to increase sales?

The Pipeline

What hypothesis I am proposing is this: Ambition is key – investing energy in low balling targets will hurt you in the long run. There is something amazing about working out where the most significant areas of improvement and opportunity are, setting a goal that is ambitious and then focusing on that.

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ZoomInfo’s 12 Best B2B Tips for Holiday Season

Zoominfo

Integrating holiday energy with your B2B efforts typically increases chances of revenue success. And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. B2B Tips for Sales, Marketing, Recruitment, and More. Find More Selling Opportunities with Buyer Intent Data.

B2B 237
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Why Successful Marketing is Equal Parts Art and Science

Zoominfo

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

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Why Businesses Prefer Using LED Lighting

Smooth Sale

On top of a longer lifespan, LED lights frequently use less energy, making them a more environmentally friendly option that helps companies save money on monthly bills and maintenance fees. Lumens: More Light, Less Energy As mentioned, LED lights produce higher lumens than most traditional lighting options. But what exactly are lumens?

Energy 101
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AI in Sales: Focus on The Sales Conversation

Sales 2.0

The Sales Conversation is where the action is Applying AI to analyzing sales conversations is the highest ROI opportunity for companies, Paul says. “To Key account management is another great area for AI A second opportunity for AI is in key account management (and upselling.) To me the sales conversation is ‘where the action is.’