Remove focus-on-the-customer-journey-not-their-buying-journey
article thumbnail

Focus On The Customer Journey, Not Their Buying Journey

Partners in Excellence

Over the years, we’ve made some progress, shifting our focus from our Selling Process to the Customer Buying Journey. We’ve finally recognized the customer is in control–funny, I always thought they were. people involved in the buying decision. Their goal is not to issue a PO.

article thumbnail

Turning Vision into Action

Steven Rosen

Involving frontline managers in the decision-making process increases buy-in and accountability. Keith shared his insights and experiences on how to navigate this journey successfully. Getting Buy-In from Sales Leaders One of Keith’s biggest challenges was getting buy-in from his sales leaders.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Adapter’s Advantage: Hannah Ajikawo on How Enablement Can Help Improve the Buying Experience

Allego

In the ever-evolving landscape of B2B sales, the quest for a seamless and efficient buying experience remains a critical challenge. Determined to mend the fragmented B2B buying journey, Hannah Ajikawo , the visionary founder of Revenue Funnel , has strong ideas on how sales enablement can help solve the problem.

article thumbnail

Is The “Buyer Journey” Even A Thing Anymore?

Partners in Excellence

Ever since I started selling–you know back in the old days when phones were still attached to cords–I’ve been taught, “Buyers have a structured buying process.” ” I’d see all sorts of block diagrams, showing how the buying process always, coincidentally, aligned with the customer buying process.

Buyer 120
article thumbnail

Sales People Create Longer Cycles, Not Customers

Partners in Excellence

We know buying cycles are getting longer. It’s easy to find excuses, to blame everyone and everything else about the lengthening sales/buying cycles. How are sellers contributing to the longer buying and sales cycles? We focus on the things important to us, presenting our solutions and getting the buyer to choose us.

Customer 100
article thumbnail

Customer-Centric Selling – Understanding and Embracing the Heart of Your Customers

Sales and Marketing Management

Author: Mary Beth Addison During 2020, we all dealt with unprecedented change, both as customers making buying decisions and as B2B and B2C sales and marketing professionals working to engage prospects and customers in new ways. Customers can now buy anywhere and in-person relationships have changed dramatically.

Customer 199
article thumbnail

The Customer Focused Sales Process

Partners in Excellence

We prospect to find potential opportunities, we qualify some with the idea the prospect is interested in buying our products. Once we have those identified, we propose, presenting our solution then, ideally, move the customer into closing and getting the purchase order. We may create our versions of their buying process.