Sales and Marketing Management

MAY 18, 2018

Author: Maura McCarthy, Vice President, Communication Solutions, ITA Group, Inc. Tapping in to the experiential trend is essential for building a brand, engaging B2B customers, and driving sales. Follow these three key steps to plan and implement immersive experiences that engage your B2B customers and transform sales.

B2B 221

B2B Customer Social Media Face-to-face 221

Highspot

JANUARY 28, 2024

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?

Collateral 96

Collateral Top of Funnel How To Distribution 96

SBI Growth

SEPTEMBER 30, 2012

When sales reps think about their compensation, the first thing they ask is “How can I make more?” Great companies attract and retain "A" level sales performers. The best sales comp plans effectively motivate and retain "A" player reps, push "B" reps toward better results and weed out the "C" players.

Compensation 288

Compensation Incentives Incentive Retention 288

Janek Performance Group

MARCH 2, 2022

On the surface, it’s easy to see products as the center of your sales strategy. Instead, even the best products need a sales strategy centered around the people who sell. Here’s how to build your sales strategy around your most important asset, your sales team: Create a Winning Culture. Sales Coaching.

Strategy 117

Strategy Incentives Incentive Coaching 117

Janek Performance Group

APRIL 24, 2024

In B2B sales, autonomy, creativity, and adaptability are essential for success. Therefore, micromanaging your sales team can have detrimental effects on morale, productivity, and outcomes. In research cited by the Center for Sales Strategy , 69% of workers considered changing jobs because of micromanagement.

B2B 62

B2B How To Exercises Coaching 62

Smooth Sale

MARCH 21, 2024

Those in the creative arts tend to do best from things like Patreon subscriptions , which allow you to get paid directly by supporters and offer them things like exclusive background access or pieces that aren’t public as an incentive/reward. Focusing on collaborative groups that maintain good working and personal relationships is best.

Influencer 110

Influencer Licensing Hiring Media 110

Mindtickle

DECEMBER 6, 2023

The world of sales is no exception. Sales goals help ensure your entire sales team is aligned. Each sales rep must understand the overall goals of the company – and the part they play in achieving those goals. What are sales goals and why are they important for your sales teams? But what are sales goals?

Sales Goal 64

Sales Goal Cold Calling Churn Incentives 64

Janek Performance Group

SEPTEMBER 13, 2023

For as long as there have been sales, there have been referrals. Let’s look at how sellers can leverage referrals to boost their networks and grow their business: Advantages In sales, proof is gauged by measured and documented success. What specific incentives do you offer, such as discounts or special offers?

Referrals 62

Referrals Networking Social Media Ideal Customer Profile 62

PandaDoc

OCTOBER 30, 2023

Gamification took the sales industry by storm in the latter half of the previous decade — and with good reason. Research has shown that there are huge benefits to gamifying your sales process, including better worker productivity and retention when it comes to learning new things. Let’s jump in!

Sales Process 52

Sales Process Incentives Incentive Hiring 52

Hubspot Sales

SEPTEMBER 16, 2020

To ensure you’re using the combination of organic content and Facebook ads effectively, I recommend creating a sales funnel specifically for Facebook. But before we get into how you can develop it, let’s first understand what a Facebook sales funnel is. The next stage of the Facebook sales funnel is the middle of the funnel (MoFu).

Top of Funnel 143

Top of Funnel Facebook Funnel Buyer Persona 143

The Spiff Blog

SEPTEMBER 5, 2023

When your job is to design sales compensation plans , it’s easy to feel like you’re stuck in a maze of uncertainties. Will you motivate sales reps to go the extra mile? Unfortunately, sales comp managers aren’t the only ones facing uncertainty. Will: When Skill Just Isn’t Enough in Sales 3.

Influencer 86

Influencer Commission Lead Rank Lead Scoring 86

Hubspot Sales

JUNE 29, 2020

Start a sales contest. Gamify it with financial incentives. Let’s discuss what it means to be money motivated, and if financial incentives are truly the best way to foster an engaged, motivated sales team. Need to launch a new product? Need to upgrade more customers? But is money the ultimate motivator for salespeople?

Motivation 124

Motivation Compensation Incentives Incentive 124

SBI Growth

SEPTEMBER 23, 2013

Your Sales Strategy. It is one thing to have a sales strategy. VPs of Sales are asking the question “What have I done before?”. VPs of Sales are asking questions like: Is our Sales Process good enough? Are my Sales Managers good enough? Do This— Start with a Sales Strategy Blueprint. This is flawed.

Compensation 325

Compensation Social Media Incentives Incentive 325

The Spiff Blog

NOVEMBER 17, 2022

As another year comes to a close, go-to-market teams everywhere convene to begin their annual sales compensation planning processes. Key stakeholders from sales, finance, and RevOps will join meetings and analyze data in an attempt to create a sales compensation plan that satisfies each party’s needs. That’s a tall order.

Compensation 72

Compensation Commission Motivation Incentives 72

Sales Hacker

SEPTEMBER 24, 2022

Building a sales funnel that aligns with your business goals is essential. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. What is a sales funnel? And then there’s the sales funnel. The 4 stages of a sales funnel.

Paid Content 119

Paid Content Top of Funnel Funnel Ideal Customer Profile 119

SBI Growth

SEPTEMBER 6, 2012

In 2009, Steve was brought in by its ownership group, Oncap. Steve describes the situation when he arrived: “The state of business was flat with same store sales declining and acquisitions keeping the operating line flat. Our margin increases were coming from cost cuts and vendor renegotiations rather than increased sales.”.

Hiring 297

Hiring Penetration Demand Generation Targets Incentives 297

Act!

FEBRUARY 28, 2024

To create new products and services that solve real problems and optimize customer retention , you must listen to customer feedback and base your decision-making on what users want. You can use various tools like feedback surveys , interviews, focus groups , live chat, and support tickets to collect customer data.

Customer 52

Customer Analysis ACT Incentives 52

Sales and Marketing Management

JANUARY 7, 2018

We asked veteran B2B sales managers, consultants and coaches how best to build and sustain a high-performing sales team with a clear understanding that a company’s success relies on a lot more than it sales personnel. But eventually, someone has to make a sale. Fielding a consistently strong sales team?—?let’s

Hiring 149

Hiring Ideal Customer Profile Lead Rank Incentives 149

CloserIQ

JULY 20, 2020

Your ability in retaining b2b salespeople hugely impacts the success of your sales teams. Many of your top-performing sales reps are being actively recruited by other companies. According to a Glassdoor survey , 68% of sales professionals plan to look for a new job within the next year.

B2B 76

B2B Incentives Incentive How To 76

Hubspot Sales

OCTOBER 2, 2019

As a sales leader, your ability to develop and retain your sales reps is important to your company’s bottom line and future success. Employee retention in the sales field continues to be an issue. In 2018, the average sales professional tenure was reported to be 1.5 Why Sales Performance Management Matters.

SAP 124

SAP Oracle Compensation Territories 124

OpenSymmetry

OCTOBER 30, 2017

In this six-part blog series OpenSymmetry and IBM outline the impact of Sales Performance Management Technology on each area of the business including Sales, HR, Finance and Executive Management. In this second post we focus on the sales leader. Manual processes can be time-consuming, ineffective and, worst of all, inaccurate.

Commission 46

Commission Incentives Incentive Compensation 46

Miller Heiman Group

MARCH 12, 2020

A triple-digit increase in sales opportunities identified—and 4X revenue growth based on those opportunities. They represent the gains that become possible when a firm implements Miller Heiman Group’s Bridging Service Into Sales training to improve its customer experience strategy. Think again. Get the Case Study.

Revenue 63

Revenue Strategy Customer Case Study 63

Act!

APRIL 29, 2024

That, in turn, motivates team members to do their best work and even helps increase retention. For instance, you might not have funds to take employees out on fun team-building activities or offer monetary incentives every quarter. Conduct group team meetings or one-on-one sessions at regular intervals to track progress.

Handbook 52

Handbook Small Business Small Business Face-to-face 52

Tenbound

JANUARY 3, 2024

Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline By Marylou Tyler & Jeremey Donovan Part 1: TARGET Chapter 1: Internalizing Your Competitive Position Conduct a Six-Factor analysis of your strengths, weaknesses, opportunities, and threats. sales leaders) 2- Gatekeepers: (e.g., 2- Trust (Why you?)

Prospecting 49

Prospecting Outsourcing Services Top of Funnel Sales Qualified Lead 49

Janek Performance Group

JULY 5, 2023

A slowdown in sales can be a major reason to complain for any CEO, and no one wants to hear excuses. This article explores how CEOs can turn around slow sales when they hit a rough patch. We are seeing longer sales cycles and less demand is creating margin compression,” I heard a CEO say on Bloomberg TV recently.

Face-to-face 62

Face-to-face Scale Hiring Lead Rank 62

Chorus.ai

MARCH 24, 2021

A post-pandemic bounceback relies on a well-developed sales growth strategy. Either way, regaining (or retaining) a solid sales growth rate is vital for a sunnier 2021. What Is Sales Growth? Sales growth measures how much your sales team has managed to increase revenue over a given period. last year). last year).

Buyer Persona 62

Buyer Persona Top of Funnel Lead Rank Discount 62

Pipeliner

MAY 4, 2022

Enlightened businesses also prioritize customer retention, which involves keeping current consumers satisfied, so they continue buying. Understanding different groups will help inform which kind of language and imagery should be used in your marketing materials to appeal to each group. A Well Defined Strategy.

Ideal Customer Profile 59

Ideal Customer Profile Strategy Churn Customer 59

Janek Performance Group

JANUARY 3, 2023

In sales, the terms “manager” and “coach” are common titles. Afterall, for each, their primary objective is supporting sales teams to boost performance and achieve success. In actual practice, however, sales managers and coaches may or may not be the same person. What Is Sales Management? Developing sales plans.

Coaching 62

Coaching Hiring Sales Coaching Lead Rank 62

Crunchbase

JULY 27, 2022

If you own a business, lead a sales team, or are otherwise interested in how best to create a solid sales ecosystem within your organization that is conducive to growth, this article on sales operations (sales ops) is for you. What is sales operations? Sales operations vs. sales enablement.

Sales Operations 52

Sales Operations Company Territories Sales Qualified Lead 52

Mindtickle

JANUARY 19, 2023

In 2023, many sales organizations will focus on measuring and improving sales productivity. But first… What is sales productivity? Simply put, sales productivity is how efficient and effective your sales reps are at hitting a variety of revenue milestones and goals. Forrester’s 2021 B2B Buying Study ).

Strategy 52

Strategy Cold Calling Lead Rank Lead Scoring 52

CloserIQ

JULY 20, 2020

Your ability in retaining B2B salespeople hugely impacts the success of your sales teams. Many of your top-performing sales reps are being actively recruited by other companies. According to a Glassdoor survey , 68% of sales professionals plan to look for a new job within the next year.

B2B 52

B2B Incentives Incentive How To 52

Janek Performance Group

AUGUST 26, 2022

As sales pros, you might not steamroll, bully, or otherwise menace clients. Here are several tips to develop a winning sales strategy: Define Goals. Of course, all sales organizations want to sell more. Maybe it’s boosting yearly retention 15 percent. Get creative with loyalty incentives. Seek new ways to help.

Webinar Metrics 62

Webinar Metrics Strategy Outsourcing Services Sports 62

Smooth Sale

MARCH 17, 2022

The insights are essential for business growth and the precursor for successful sales. Janice is listed in the Top 50 Global Thought Leaders and Influencers on Customer Experience, 2020 and 150 Women B2B Thought Leaders You Should Follow, 2021 and LinkedIn Sales 15 Innovating Sales Influencers to Follow, 2021.

Scale 78

Scale Hiring Lead Rank Report 78

Hubspot Sales

JUNE 5, 2019

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. The Definition of Channel Sales.

Channels 100

Channels Lead Rank Hiring Lead Scoring 100

Sales Hacker

DECEMBER 13, 2018

Without goals, your team lacks the key elements it needs to win — a direction to follow and the encouragement to stay motivated in sales. Imagine similar spikes in your sales metrics and you’ll see the glaring imperative for setting goals. So yes — there are few things more important to you as sales manager than to set goals.

Sales Management 80

Sales Management Revenue Incentives Incentive 80

Sales Hacker

OCTOBER 30, 2018

Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) They say “You can’t be what you can’t see,” and the sales floor is no exception.

Top of Funnel 111

Top of Funnel Hiring Scale Lead Rank 111

Apptivo

MARCH 29, 2023

The entire aim of customer engagement is to think of it more than just sales. Maybe it might be on Facebook groups, Instagram, Discord, Reddit, or any other platform you use. Their personal interactions help build loyalty and trust, supporting customer retention since they’ll feel appreciated and valued enough. How can we do so?

Webinar Metrics 52

Webinar Metrics Strategy Customer Loyalty 52