Sales Hacker

AUGUST 4, 2021

There’s a common misconception that both sales and marketing are not equally important. This can easily result in challenges between marketing and sales alignment. Sales and marketing might be different instruments, but they are all part of the same orchestra. How to ensure effective sales-marketing meetings.

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Meeting Marketing How To Groups 126

Sales and Marketing Management

SEPTEMBER 21, 2020

Author: Leeatt Rothschild Virtual sales meetings have become the norm as a result of COVID-19. However, many sales reps may find themselves unsure of how to best lead a meeting with prospects over video. Here are four actionable tips to help you lead more successful virtual sales meetings and ultimately earn more new business.

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Sales Meeting Meeting Nonprofit Face-to-face 317

SBI Growth

JUNE 1, 2022

Last week, SBI held an executive roundtable meeting for commercial leaders with the goal of unpacking Marketing and Sales interlock for revenue growth. The group combined leaders mostly from private equity backed companies in software, technology, SaaS, and business services.

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Sales and Marketing Management

APRIL 25, 2020

Author: Paul Nolan Are companies less likely to embrace meetings and events or is there a pent-up demand for getting together? Will the meetings and events industry rebound? Others feel the isolation we have endured will make people more eager to meet in person?—?or When will you feel comfortable flying again?

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Meeting Face-to-face Travel Conference 156

Sales and Marketing Management

APRIL 21, 2020

We spoke with Carina Bauer, CEO of IMEX Group, which connects meetings and events businesses with customers through annual tradeshows in Germany and Las Vegas. Are we looking at a new normal for the meetings and events industry? SMM: What do you feel will justify the return to traveling for meetings and events?

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Meeting Face-to-face Travel Incentives 227

Sales and Marketing Management

OCTOBER 5, 2016

Teaser: Ray Bloom is the founder and chairman of IMEX Group, which organizes the largest worldwide exhibitions for the incentive travel and meetings industry, including IMEX America, which is scheduled for Oct. Sales & Marketing Management caught up with Bloom recently via email. 18-20 in Las Vegas. 18-20 in Las Vegas.

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Meeting Incentives Incentive Travel 227

SBI Growth

FEBRUARY 22, 2023

While the firm has hosted this peer connection program for over six years, this meeting was my first time hosting as the CEO of SBI. I felt humbled to be in the company of these go-to-market leaders. This invitation-only group comprises CEOs of varying industries, and I witnessed an assuring juxtaposition.

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Marketing Groups Relationals Industry 156

Sales and Marketing Management

JULY 21, 2023

Group incentive travel remains one of the most impactful incentives a company can deploy. Two incentive travel experts talk about making the business case for these programs and meeting participants’ expectations. The post Incentive Travel: The Incomparable Motivator appeared first on Sales & Marketing Management.

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Travel Incentives Incentive Motivation 296

Sales and Marketing Management

JANUARY 30, 2020

Author: Staff Benchmark, a global hospitality management company, pinpointed five trends that will transform meetings in 2020. We’ve seen this coming, but in 2020 millennials have become the dominant force in meetings,” said Ted Davis, Benchmark’s chief sales and marketing officer. Trend 2: Sustainable food and beverage 2.0.

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Trends Meeting Groups Conference 156

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? Sure, it’s a problem, but your company is doing well.

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Top of Funnel Marketing How To Funnel 301

John Barrows

NOVEMBER 10, 2020

Selling sales training , developed by the Harris Consulting Group, to the library of sales courses available on the training video subscription service, OnDemand. Second, COVID-19 has created an active hiring market for companies at a time when some industries — like tech — are growing faster than ever. NOVEMBER 9 2020 — JB Sales.

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Groups Up-Sell Hiring Scale 175

Zoominfo

JULY 12, 2022

And to create a pipeline, you have to book meetings — which is no small feat. According to RAIN Group Sales Training , it takes an average of eight touches to get an initial meeting with a new prospect. And the longer it takes to get a meeting on the books, the more likely you are to lose the opportunity altogether.

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Meeting Demand Generation Demand Generation Targets Microsoft 100

Sales and Marketing Management

JANUARY 11, 2021

Author: Andy Springer Remember when we could hold meetings in person? When buyers are staring at a screen during a virtual meeting, they can more easily multitask. . A lot of this is happening during your virtual sales meetings without you even realizing it. . In this new world we find ourselves in, distractions are everywhere.

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Buyer Meeting Fashion Face-to-face 194

Sales and Marketing Management

MAY 6, 2019

Author: Lewis Robinson Sales meetings have become so normalized that people forget how powerful they are toward the growth of an organization. Sales meetings today have become just another item on the to-do list. That attitude, however, significantly impacts the ability of a company or business to meet its objectives.

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Meeting Demographics Analysis Sales Enablement 184

Zoominfo

MAY 20, 2019

If you’ve worked in business for any length of time, you’ve attended two very different types of meetings. First, there are effective business meetings, where employees share necessary information, collaborate efficiently, and develop next steps to solve their shared problems. Executives consider more than 67% of meetings a failure.

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Meeting Distribution Follow-up Objections 221

Hubspot Sales

MAY 29, 2019

If you're in sales or marketing, I'm willing to bet you answered 'no' to that question. The best way to minimize extraneous time spent on simple tasks is to outsource that work to a third party -- in this case, a group scheduler. But first -- what should you look for in a good group scheduling tool? HubSpot Meetings.

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Groups Tools Outsourcing Services Hubspot 132

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method.

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Ideal Customer Profile Marketing Buyer Persona B2B 221

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. They then leverage research tools and market insights to pinpoint promising opportunities.

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Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Either way, there are a host of obstacles to marketing time management that can impede productivity. Lack Of Strategy And Alignment: Sales and marketing alignment is imperative for efficient time use.

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Marketing Campaigns ROI Scale 221

Sales and Marketing Management

FEBRUARY 26, 2018

Author: Mike Schultz, President, RAIN Group Breaking through and setting sales meetings with C-suite buyers is tough. Yet, many sellers are successful in breaking through and setting initial sales meetings with the C-suite. They’re off-the-charts busy, bombarded with sales messages, and gatekeepers keep them well insulated.

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Sales Meeting Meeting Gatekeeper ROI 185

Allego

MARCH 7, 2023

Product marketers play a critical role in any company’s success. They’re conduits of information and the connective tissue between product developers, the marketing team, and the sales force. If you’re tired just reading that list, imagine how product marketers feel. 3 Habits of Highly Effective Product Marketers 1.

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Marketing Sales Enablement Collateral Microsoft 115

Understanding the Sales Force

FEBRUARY 22, 2023

Back then, new digital marketing companies were telling everyone that salespeople would be replaced by inbound marketing. And the very same companies who were claiming that their SaaS marketing platforms would replace salespeople actually required salespeople - lots of them - to sell their applications. meetings booked per week!

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Top of Funnel Positioning Scale Inbound 406

MTD Sales Training

FEBRUARY 6, 2012

Recent statistics released by the LinkedIn Ads group showed that nearly 50% of LinkedIn members are in a key decision maker role such as Manager, Director, Owner, Chief Officer or Vice President – once again proving that LinkedIn really is the biggest and best decision maker search engine in the world! Marketing Manager. Louise Denny.

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Decision Maker Groups Networking LinkedIn 291

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

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Analysis Marketing Lead Rank How To 273

Sales and Marketing Management

JUNE 1, 2018

Author: SMM It’s easy to get into a rut with offsite meetings that occur annually or more often. To get full engagement from your team and optimize the return on investment, Jessica Doucette, who directs marketing and B2B events at Impartner Software in Salt Lake City, offers these tips. Set clear meeting goals. This is also.

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Meeting Transportation Survey Guarantee 149

Sales and Marketing Management

MAY 6, 2019

Spain, Thailand and China are the most in-demand event destinations for meetings, incentives, conferences and exhibitions (MICE) planners in 2019, with a lot of interest in Peru and European destinations, according to global destination and event management company Pacific World.

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Travel Groups Incentives Incentive 120

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

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Lead Rank Company Apparel Lead Scoring 211

Zoominfo

OCTOBER 5, 2021

There’s a saying in marketing: “If you’re targeting everyone, you’re targeting no one.” There are a million reasons why personalized content is widely promoted as a sales and marketing best practice. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice.

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Ideal Customer Profile Marketing Buyer Persona B2B 130

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

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Ideal Customer Profile Strategy Lead Rank Marketing 130

Sales and Marketing Management

JUNE 12, 2017

The best marketing minds are like that – a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. Here tonight,” he said, “we have apple and orange.

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Marketing SAP Analytics Webinar Metrics 219

Sales and Marketing Management

NOVEMBER 3, 2017

Author: Mary Walton Creating and hosting business meetings and presentations is one of those overlooked business skills that many people don’t really think about but, if the right amount of attention is implemented, these presentations can become so much more efficient and can really benefit your business in ways you never thought was possible.

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Meeting Energy Benefit Education 213

The Spiff Blog

MARCH 2, 2023

Whether you’re a regular follower of the Spiff blog or a first-time visitor, we’re excited to have you here for the latest edition of our Meet the Team series. I am excited to work with such a diverse, talented, and passionate group of people. A warm welcome to all of our readers!

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Meeting Engineering Travel Face-to-face 75

SBI Growth

MARCH 27, 2021

On today’s special edition of the Revenue Growth Help Desk, we celebrate Women’s History Month and are joined by three inspiring women leading the charge in revenue growth: Debra Walton, Chief Revenue Officer, Data & Analytics, London Stock Exchange Group,

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Leads Marketing Qualified Lead Marketing Analytics 177

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity Even the most disciplined employees face productivity roadblocks. Either way, there are a host of obstacles to marketing time management that can impede productivity. So, You Want to Improve Marketing Productivity?

Marketing 130

Marketing Campaigns ROI Scale 130

Allego

JANUARY 12, 2023

Marketing creates content. Sales is annoyed, while marketing is frustrated—maybe even a little sad. “It’s a common problem: The marketing team creates content for sales, but sellers don’t use it. What Motivates Sellers to Use Marketing Content. 3 Steps to Persuade Sellers to Use Marketing Content.

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Collateral Marketing Report Motivation 106

Zoominfo

JANUARY 15, 2021

Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Today we’re covering how sales teams can benefit from both sales and market intelligence along the buyer’s journey. What is Market Intelligence? What is Sales Intelligence?

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Sales Qualified Lead Marketing Marketing Qualified Lead Lead Rank 207

Zoominfo

MAY 31, 2022

Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. What is a Total Addressable Market? Highlights What is TAM?

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