Remove Groups Remove Sales Remove SME
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Lessons Mark Bouris and Julie Cross have gallantly taught me this week

Bernadette McClelland

Julie Cross, speaker and mum, with a realness and rawness that is captivating, posted a photo of herself, arms extended, in her cheap black bikini to her small group of friends on Facebook to encourage them to own their body as well as be proud of who they are. The Time is Now, don’t you think?

SME 366
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Getting On The Right Timeline

The Pipeline

Many in sales believe that there will be no action by a buyer unless there is a compelling event. But the reality is that most sellers and companies can sustain themselves off this Active group. Whether by design or omission, the messaging and related sales effort is mostly geared to this group of buyers. By Tibor Shanto.

SME 225
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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

Putting together a B2B marketing team kind of feels like assembling a superhero group. These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. You want the best of the best from every industry specialty.

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Stop Selling Like You’re In Stockholm

The Pipeline

So, how does this apply to sales? It dominates and rules every conversation, casting a shadow over every sales conversation you have. If you want to be successful in B2B sales, you gotta stop selling like you’re in Stockholm. Most salespeople see their product as a security blanket, not as a potential deterrent to sales success.

SME 299
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I have lied…

Bernadette McClelland

Join a LinkedIn group that belongs to your customers world, not your own industry and listen for what they talk about so you can share ideas – not just so you tick the 52 boxes. Get really curious and ask questions about THEM, because you are truly interested – not just so you can manipulate the conversation toward a sale.

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I have lied…

Bernadette McClelland

Join a LinkedIn group that belongs to your customers world, not your own industry and listen for what they talk about so you can share ideas – not just so you tick the 52 boxes. Get really curious and ask questions about THEM, because you are truly interested – not just so you can manipulate the conversation toward a sale.

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How You Can Build the Perfect SMB Sales Strategy

Zoominfo

Winning large business contracts leads to increased revenue — but selling solely to large enterprises isn’t necessarily sustainable for a sales strategy. One of its benefits includes connecting directly to primary decision makers instead of dealing with groups of buyers and chains of execs. What is the Difference Between SMB and SME?