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How Much Do You Know About Your Customer’s Customer?

The Sales Hunter

Why is your customer in business? Who is their customer? How do their customers benefit from what they provide to them? Recently, I was working with a salesperson calling on customers and this issue came to light.

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Spearfishing vs shotgun

Sales 2.0

I was asked a great question during a recent conversation with a founder: When should you take a spearfishing approach to finding new customers and when should you use a shotgun? Large vs small How important is a particular company to you? You will want to apply some kind of math. Not cheap at all!

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The Money’s in the List

Sales 2.0

Cherry Garcia not vanilla As I’m sure you’ve seen at least a few dozen times in your inbox there are plenty of people out there that want to sell you a list. You can get a good starting list from the “off the shelf” sources like list brokers or websites where you can download data, but very often your list work is far from done.

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Simplification…….

Partners in Excellence

Workloads seem to sky rocket as do demands on our time. But…… To often, I think much of the challenge we face is self inflicted. We get into vicious cycles of overwhelm and have the tendency to solve this by doing more. What if we tried simplifying, for ourselves, our people, our organizations, and our customers?

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“Woe Are We,” And Other Hand Wringing Experiences

Partners in Excellence

The global economy/turmoil and continued layoffs/reductions, and shuffling of priorities–both within our customers, markets, and within our own organizations. And others go, blithely, along, “AI can help you double/triple/quadruple your personalized outreach!” For much of their buying, this makes sense.

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Change, Do We Really Understand It?

Partners in Excellence

As much as we tire talking about the constancy of change, our jobs as sellers only exist because of change. We are trying to get our customers to change from the current products or services they are using, to our products and services. But how many sellers have been trained on “change?”

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How To Reduce Human Error In Your Business 

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: How To Reduce Human Error In Your Business When you run a business, you must plan for everything ahead. Although time-consuming and sometimes annoying, you must prepare for unexpected circumstances. That’s where training comes in.

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