BuzzBoard

FEBRUARY 8, 2024

Revealing the power of social media marketing for local businesses In an era dominated by digital connectivity, the power of social media marketing is undeniable. Platforms like Twitter, Facebook, and Instagram provide an affordable and diverse range of marketing options, attracting millions of potential customers.

Social Media 52

Social Media Media Twitter Marketing 52

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Our recent webinar Turbocharging Business Development Strategies noted the importance of BDRs. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. These strategies are especially vital for agencies marketing to small and local businesses. One impactful strategy is offering free digital marketing audits.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. So, owned media. What is it?

Media 71

Media Company Distribution How To 71

Sales and Marketing Management

JANUARY 25, 2019

Author: Ellie Chapman Content marketing used to be a tactic which was strictly reserved for B2C marketers, but that hasn’t been the case for a while. In order to prevent that from happening and to care for your audience, here are 10 content marketing methods you need to start relying on today if you are a B2B marketer.

B2B 235

B2B Marketing eBook Social Media 235

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

FEBRUARY 25, 2020

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. The modern B2B customer journey is more complex and multilayered than ever before.

B2B 207

B2B Social Media Advertising Advertising 207

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Social media followers.

Social Media 234

Social Media Marketing How To Campaigns 234

Increase Sales

NOVEMBER 1, 2013

Now it seems that the latest trend is everyone is a social media expert. A recent search in Google retrieved over 1,000,000 hits for “social media expert. And yet, these misguided individuals are not only mauling the marketing process, they are giving credible, results driven, social media marketing practitioners a bad rap.

Social Media 161

Social Media Media LinkedIn Retail 161

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Jeffrey Gitomer

DECEMBER 6, 2012

Tweet By Mitch Joel , President of Twist Image – an award-winning Digital Marketing and Communications agency. I’ve been thinking a lot about the pervasiveness of brands in the social media channels. As the pervasiveness of social media rolls on, we’re now seeing brands in some of our most intimate social spaces.

Social Media 265

Social Media Media Facebook Webinar Metrics 265

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Increase Sales

OCTOBER 26, 2012

With the small business to business world becoming more connected through social media sites such as LinkedIn , there is a lot of social media marketing asking going on for: Credit: www.sxc.hu. Liking other pages on other social media sites. Recommendations. Followers on Twitter. Promoting or attending or that event.

Social Media 145

Social Media Media Marketing Small Business 145

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is marketing attribution? 6 Types of Marketing Attribution Models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. What is the Landing Page’s Importance in Digital Marketing? Simpler design.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Zoominfo

OCTOBER 13, 2021

“It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Jeffrey Gitomer

JANUARY 31, 2012

2012: The Year of The Webinar. Tweet Share 2012 is the Year of the Webinar. I’m offering 12 Webinars every 3 weeks with Live Q&A sessions after each event. All registrants will receive access to recordings of all 12 webinars. Jeffrey Webinar. Social Media. powered by One Social Media

Webinar Metrics 169

Webinar Metrics Hiring Social Media Loyalty 169

Sales and Marketing Management

JUNE 12, 2017

The best marketing minds are like that – a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. Here tonight,” he said, “we have apple and orange.

Marketing 219

Marketing SAP Analytics Webinar Metrics 219

BuzzBoard

FEBRUARY 23, 2024

Understanding the Current Landscape of Digital Marketing Agencies for Small Businesses In the era of digital reality, understanding the landscape of digital marketing agencies for small businesses has become increasingly vital. Establishing a distinctive position among small businesses can set digital marketing agencies apart.

Small Business 52

Small Business Small Business Marketing Social Media 52

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is Marketing Attribution? Let’s get into it!

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

SugarCRM

NOVEMBER 18, 2021

Webinars that are used for demand generation are a well-known tactic for attracting a targeted audience to educate them on how they can learn, achieve and improve business or technology challenges. But not all webinars are created equally. The same goes for most people who register and attend your webinar.

Webinar Metrics 48

Webinar Metrics Social Media Education Demand Generation Targets 48

Zoominfo

JUNE 27, 2019

As marketers, we all strive to be more creative —but what exactly does that mean? To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill. Key Takeaways about Marketing Creativity. Keep reading.

Marketing 185

Marketing Scale Face-to-face Webinar Metrics 185

Increase Sales

NOVEMBER 12, 2012

As they say “timing is everything” and that is true even in social media marketing when looking to: Credit www.sxc.hu. When compared to a study conducted in October of 2012 by GetResponse , there is a dramatic drop off between Facebook social media marketing and email marketing. Attract attention.

Social Media 139

Social Media Media Marketing Small Business 139

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 87

Marketing Ideal Customer Profile Social Media Google Analytics 87

SugarCRM

AUGUST 26, 2021

A successful webinar is exciting. Webinars are the second most effective content marketing tactic (64%) and are an effective way to share information and reach a high number of audiences while keeping costs at bay. With the ability to breathe new life into static content, they’re a high form of content marketing.

Webinar Metrics 48

Webinar Metrics Top of Funnel Marketing Strategy 48

Pipeliner

DECEMBER 19, 2019

One of the best ways to make a direct connection to your audience is through a webinar. Whether you are demonstrating a new product, giving instructions or sharing new ideas, a webinar is a great way to get one-on-one with your customers. You can garner a lot of interest and market share with a purposely designed marketing webinar.

Webinar Metrics 75

Webinar Metrics Conversion Top of Funnel Funnel 75

BuzzBoard

MARCH 14, 2024

Understanding the Concept of Digital Marketing for Small Businesses on a Budget The advent of digital marketing has gradually leveled the playing field for small businesses. There are several cost-effective tactics that small businesses can employ in their digital marketing strategy.

Small Business 52

Small Business Small Business Maximizer Social Media 52

The Digital Sales Institute

JUNE 30, 2022

Lead gen media software is now an important tool in digital selling, Lead generation tools don’t only gather and generate leads. If you’re like 34% of modern marketers, it’s one of the most challenging tasks. You need lead gen media software tools that doesn’t include many “tasks.”

Lead Gen 52

Lead Gen Lead Rank Lead Scoring Media 52

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

BuzzBoard

MARCH 4, 2024

Reasons Small Business Owners Show Skepticism Towards Digital Marketing Many small business owners harbor skepticism about digital marketing and its potential benefits. This skepticism often stems from the perceived steep learning curve of digital marketing, as well as the challenge of establishing trust with customers online.

Small Business 52

Small Business Small Business Marketing Webinar Metrics 52

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

eGrabber

JULY 19, 2023

Email marketing is a powerful way to reach your target audience and grow your business. Here are some tips on how to get email lists for marketing: 50+ Ways to Get Email Lists for Marketing 10x Faster! Leverage Social Media Platforms You can also collect email addresses from your social media followers.

Social Media 52

Social Media Marketing How To Discount 52

Sales and Marketing Management

FEBRUARY 8, 2021

Author: Paul Nolan We asked what’s trending in digital marketing. B2B digital marketing has usually been focused on rational, short-term activity. Roughly 54% of B2B media spend should be allocated toward long-term emotional brand building for maximum effectiveness. Here’s some of what we heard back. Think Long-Term.

Top of Funnel 194

Top of Funnel Social Media Funnel Direct Response 194

Jeffrey Gitomer

DECEMBER 6, 2011

Have You Signed Up For My Webinar Bootcamp Yet? Tweet Share Have you taken time to sign up for my webinar bootcamp yet? Between December 12th and 16th I am going to give 5 webinars that are going to rocket you into 2012 because it’s information you can use. Jeffrey Webinar. Social Media. Share this Post.

Webinar Metrics 191

Webinar Metrics Hiring Social Media Loyalty 191

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Vengreso

JULY 12, 2023

Chances are if you are in sales, social media is already a prominent part of your personal life. Incorporating social media into the workplace has brought many opportunities, but also many questions, like, “What is sales etiquette on social media?” That might turn your customer off, and is a bad business practice.

Social Media 52

Social Media Media Social Selling Face-to-face 52

Increase Sales

FEBRUARY 20, 2015

For any business from the smallest to the largest, market reach is essential. This is why marketing is the first phase of the 3 Phase Sales Process. To achieve this essential component for business growth and business success is 100% connected to marketing one’s message. Real World Example #1. Real World Example #2.

Social Media 70

Social Media Influencer Media Marketing 70