Sales and Marketing Management

APRIL 1, 2020

Author: Tom Pisello Many new campaign and product launches fail because sellers don’t understand the new solution or didn’t even know about the launch in the first place. In order to resonate with customers, your announcement must be seen, messaging absorbed and content leveraged with the sales team. A failure to launch.

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

Guru

MARCH 8, 2019

“Sales + Content + Product Marketing Monthly Sync” – the dreaded calendar notification. This is the story of how I as a product marketer realized the value of internal knowledge and made a dent in the fabled disconnect that often exists between marketing and sales teams. Oh boy, here we go again,” I thought to myself.

Lead Rank 55

Lead Rank Lead Scoring Strategy Meeting 55

Zoominfo

NOVEMBER 20, 2023

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be.

Data 130

Data Scale Lead Rank Marketing 130

Bigtincan

APRIL 30, 2016

Content has always been a key to sales productivity – imagine the world of the sales person without the right materials to present and share with their customers – its not a pretty thing to contemplate. But creating lots of content alone isn’t enough to achieve the results we really want from the sales team […].

Sales 40

Sales Customer 40

BrainShark

JULY 1, 2013

More companies are looking to expand their content efforts with an eye on increasing sales productivity and effectiveness.

Sales 62

Sales Company 62

Allego

FEBRUARY 28, 2024

Allego’s sales enablement platform empowers financial services firms to enhance sales effectiveness , improve employee productivity, and maintain regulatory compliance in a dynamic and competitive market environment. This boosted productivity and performance significantly.

Insurance 118

Insurance Insurance Face-to-face Banking 118

Allego

JANUARY 24, 2023

Two-thirds of your sellers’ time is spent doing manual tasks, including record keeping, data entry, lead management, searching for sales collateral and content, and tool management. Lundy and Olcay identified four strategies companies can employ to help their sales reps increase their selling time and improve productivity.

Webinar Metrics 117

Webinar Metrics Strategy Collateral Coaching 117

Allego

MARCH 7, 2023

Product marketers play a critical role in any company’s success. They’re conduits of information and the connective tissue between product developers, the marketing team, and the sales force. If you’re tired just reading that list, imagine how product marketers feel. 3 Habits of Highly Effective Product Marketers 1.

Marketing 115

Marketing Sales Enablement Collateral Microsoft 115

BuzzBoard

JANUARY 2, 2024

It involves tailoring digital content and advertisements to individual user preferences with remarkable precision. It involves tailoring digital content and advertisements to individual user preferences with remarkable precision. By analyzing viewing or reading habits, these platforms can provide personalized content recommendations.

Advertising 98

Advertising Advertising Examples ROI 98

Smooth Sale

JANUARY 29, 2024

Email Is Compatible with Every Part of the Sales Funnel Effective Zoho email marketing campaigns and other approaches have the advantage of middle and bottom-of-the-funnel content. You can segment your content to the interests of the people you desire to connect with. Email marketing works well for almost every part of the funnel.

Top of Funnel 181

Top of Funnel Social Media Funnel Comparison 181

Allego

JANUARY 3, 2024

Experienced employees have an intimate understanding of the company’s product or service, its processes, its audience, and the industries it works within. Additional recorded content could include: Product information and technical specifications. Create an easily accessible database for your content.

Hiring 107

Hiring Banking Guidelines Survey 107

Smooth Sale

NOVEMBER 28, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Commerce APIs Are Transforming The Way We Shop Our guest blog, Commerce APIs Are Transforming the Way We Shop, is provided by Diya Bag, a Senior Content Writer at commercetools. Consider an API that connects product pages and shopping cart software.

Discount 106

Discount Lead Rank Promotion Hiring 106

SalesFuel

APRIL 2, 2024

For business development (BDR) reps, the pressure to maximize productivity never lets up. Innovative Ways to Maximize Productivity For BDRs The latest research shows BDR team members are working both outbound and inbound leads. In 2024, 39.3% of BDR professionals received a quota increase, reports 6sense research.

Maximizer 116

Maximizer Face-to-face Social Media Hiring 116

Nutshell

DECEMBER 7, 2023

One way to harness the power of artificial intelligence is by implementing AI productivity tools. AI promotes productivity by analyzing data, generating new ideas, and saving time through automation. Table of Contents What are AI productivity tools? Find out how Nutshell uses Power AI to streamline your workflows.

Tools 100

Tools Lead Rank Lead Scoring Software 100

Smooth Sale

MARCH 21, 2024

Whether the field is in marketing, fitness, business, or otherwise, you can position yourself as an expert through content marketing. Give Tips and Tricks Like the tips above, the influencers specialize in informative and highly digestible content designed to answer the specific needs of their audience.

Influencer 106

Influencer Licensing Hiring Media 106

Allego

JANUARY 30, 2024

For sales training to be effective, you must: Identify Specific Needs: This involves understanding the unique aspects of your product or service, the target market, and the skills or knowledge gaps within the sales team. Create Engaging Content: Your sales training content must be engaging, relevant, and effective. It’s a lot.

Training 105

Training Hiring Exercises Webinar Metrics 105

Allego

JANUARY 10, 2024

And like technology before it, artificial intelligence (AI) has the power to make our lives easier and more productive. Not only does gen AI streamline tasks and increase productivity, but research from McKinsey & Company shows “players that invest in AI are seeing a revenue uplift of 3 to 15% and a sales ROI uplift of 10 to 20%.”

Top of Funnel 71

Top of Funnel Social Media Revenue Buyer 71

Pipeliner

APRIL 25, 2024

Are you feeling like your APPEALING CONTENT is getting lost in the jungle of search engines??? Listen up because today we’re going to provide you with the SECRET RECIPE for getting your content discovered by people who want to see it & digest it. Delve in to get your content the attention it truly deserves! Not at all!!!

Promotion 52

Promotion Lead Rank Lead Scoring Engineering 52

Allego

DECEMBER 6, 2023

Why don’t sales reps use all the marketing content your organization creates? Sales teams are often unaware that certain content exists, so they spend time making their own, leading to inaccurate product information or messaging. Marketing toiled over this content, so how can you motivate your sales team to use it?

Motivation 71

Motivation Marketing Collateral Case Study 71

Mindtickle

APRIL 10, 2024

When it comes to B2B sales, content is still king. According to the Demand Gen Report , more than half of B2B buyers rely on sales content to guide their purchase decisions more now than in the past. According to the recently released State of Revenue Productivity Report , organizations published an average of 642 new assets in 2023.

Analytics 52

Analytics Top of Funnel Revenue Closing 52

Allego

MAY 2, 2023

In the sales world, the customer insight and product knowledge that representatives possess offer valuable information sources to enhance sales enablement programs and prepare new reps for the job at hand. Their know-how, especially regarding product and customer insights, is incredibly difficult to duplicate.

Video 114

Video Hiring Face-to-face Banking 114

Allego

AUGUST 24, 2021

It falls on marketers to support their teams while ensuring salespeople are armed with content that captures buyer attention and closes deals. As a CMO or product marketer, the ball is in your court for how well your company handles market pressures. 1 Sales Content Management. Tapping into the Power of Sales Enablement.

Sales Enablement 171

Sales Enablement Top of Funnel Face-to-face Hiring 171

Allego

FEBRUARY 28, 2023

Unlike traditional AI systems that are designed to recognize patterns and make predictions, generative AI creates new content in the form of images, text, audio, and more. AI tools such as ChatGPT have many potential applications in sales , from creating marketing content to predicting customer behavior.

Tools 118

Tools Lead Rank Lead Scoring Microsoft 118

Allego

NOVEMBER 2, 2021

For today’s product marketers, creating content that supports this sales cycle has never been more challenging. Product marketers know what’s at stake. Yet, despite their best efforts, a chasm often exists between the content created by marketing and the content used by sellers. There is a better way.

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Closing Strategy Video Collateral 125

Sales Hacker

APRIL 4, 2024

They need to be individuals who: Have been in the trenches Faced the challenges Can genuinely relate to your sales team Hearing from those who have walked in those shoes adds authenticity and trustworthiness to the content. For one thing, this provides valuable content. But simultaneously, it also sets the stage for the main event.

Webinar Metrics 90

Webinar Metrics Analysis Motivation Follow-up 90

SalesLoft

MARCH 19, 2024

Sales enablement is a critical function for empowering your revenue team with the content and skills they need to win. With Salesloft and Seismic in your revenue tech stack, you can do just that by delivering hyper-relevant buying experiences while improving rep productivity. The key to success? Take a Tour 1.

Scale 52

Scale Outbound Case Study Follow-up 52

Allego

JANUARY 19, 2023

You need language translation, virtual selling tools, tech to enable content compliance, and anytime-access to sales content and collateral. To meet those needs, Allego recently announced new product capabilities for European companies that support multilingual sales and services teams across the continent.

Sales Enablement 118

Sales Enablement Penetration Collateral Video 118

Mindtickle

APRIL 15, 2024

While sales enablement and sales operations aim to boost sales productivity, they’re not the same. Sales enablement (also referred to as revenue enablement ) is the practice of equipping sellers with the information, content, and tools they need to be effective and efficient in their roles and achieve their sales quotas.

Sales Operations 52

Sales Operations Sales Enablement Scale Quota 52

BrainShark

FEBRUARY 20, 2024

Sourcing and production timelines for voice over recordings The process for sourcing voice-over talent involves careful planning, clear communication, and attention to detail to ensure that the final product meets expectations and deadlines. Attaching the approved audio to your learning content and launching it to your team.

Outsourcing Services 62

Outsourcing Services Salary Distribution Churn 62

Allego

FEBRUARY 15, 2024

That’s because gen AI tools still need humans to create quality content. AI-enhanced tools act like digital assistants that automate processes and analyze content and data, allowing you to focus on more strategic functions and increasing your productivity. It’s the same for sales and enablement teams.

B2B 71

B2B Coaching B2C Tools 71