For Salespeople, Trust Matters Most in Times of Crisis
No More Cold Calling
APRIL 16, 2020
Buyers don’t trust salespeople, because many are arrogant and never stop pitching. They show empathy, they listen carefully, and they ask tough questions. That’s a tough question to answer, because it depends on the person, and sometimes it depends on the times. Who do we trust for health information? In a word, it’s fidelity.
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