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A new normal for meetings and events

Sales and Marketing Management

What does it mean for business events and incentive travel programs? We spoke with Carina Bauer, CEO of IMEX Group, which connects meetings and events businesses with customers through annual tradeshows in Germany and Las Vegas. Are we looking at a new normal for the meetings and events industry?

Meeting 227
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Do You Realize The Power Of A Successful Corporate Event?

Smooth Sale

Photo by Alperomeresin via Pixabay, AI-Generated Attract the Right Job Or Clientele: Do You Realize The Power of A Successful Corporate Event? However, it serves us well to recall the value of hosting a corporate event. In truth, there are many reasons why a corporate event can work wonders for your business.

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Hear how Matt Fok grew his company leveraging existing customers

Alice Heiman

Since his company was already selling an eLearning platform, he simply went to his existing customers to validate the idea. By providing content and ongoing interactions between companies and their prospects, the platform could be used to build communities. 32:21] Hybrid events or in-person events is like e-commerce.

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What Do Freshly Funded Companies Spend Investor’s Money On?

Zoominfo

Company growth is often dependent on the infusion of capital. Using ZoomInfo’s Scoops data we were able to understand what projects companies are working on and tying it to funding events. This allows us to track the types of projects companies invest in before and after raising money.

Company 162
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The Attendees Guide to B2B Event Preparation

Zoominfo

Industry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. But, these events can also be overwhelming—with multiple tracks, different sessions to choose from, and long days filled with non-stop activities. attendees must be sure they’re prepared ahead of time.

B2B 159
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Leveraging Your Personal Brand with In-Person Events

Janek Performance Group

In November I wrote How to Navigate Sales and Tradeshows Post-COVID, outlining the importance of in-person events for companies in a post-Covid environment. Back then, companies were coming out of lockdowns, jobs were in demand, and inflation was under control. At in-person events, the product is not the product.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. Why are SaaS companies embracing it? The B2B playbook is changing.

Media 71