Bridging the Gap Between Likability and Trust in Sales
Janek Performance Group
OCTOBER 17, 2023
While likability can be a huge plus in sales, it’s not the only reason buyers buy. Further, those with the weakest sales records were more likely to believe making friends is their greatest asset. Here are ways to bridge the gap between being liked and being trusted: Traps to Avoid One pitfall of likability is its ease.
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