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Simplification…….

Partners in Excellence

Workloads seem to sky rocket as do demands on our time. We get into vicious cycles of overwhelm and have the tendency to solve this by doing more. What if we tried simplifying, for ourselves, our people, our organizations, and our customers? Define and viciously focus on your ICP.

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How We Burned The Boats and Lived To Tell The Story

Bernadette McClelland

How We Burned The Boats and Lived To Tell The Story TODAY is the day ONE YEAR AGO EXACTLY we flew out of Australia with 6 suitcases, 2 carry-ons and 2 backpacks and our head, heart and gut saying ‘do it’! And during those 12 months, we have been asked these 7 questions many times over: 'How did you just up and move?'

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10 Unfavorable Selling Conditions That Prevent Sales Success

Understanding the Sales Force

There is a huge difference between the conditions for winning business with an existing customer that favors you, versus a potential customer who favors one of your competitors. You must pull out all the stops and sell your value without trying to win with low-margin, low-retention pricing.

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The Sales Manager’s Success Checklist

Steven Rosen

Do you have a success checklist to see if you are on track for a successful year? How can you assess if you are on track? Go through the checklist below and see how many items you have completed ensuring that you are on track. Have You Identified Your 2-3 Key Success Factors?

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Content Marketing Strategy: Are You Winging It?

Zoominfo

That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content. Think of it as the roadmap for your marketing campaigns. ” test?

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Unleashing Creativity with Resin: A Sticky Business

Smooth Sale

Photo by Analogicus via Pixabay Attract the Right Job Or Clientele: Unleashing Creativity with Resin: A Sticky Business Have you stared at a resin block and wondered, “Now what?” ” Well, you aren’t alone. Adding pigments or embedding objects makes resin much more than furniture—you create experiences.

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How To Use Personas For Better Marketing

Zoominfo

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And in order to achieve that, you need buyer personas. What Are Buyer Personas? By now, you probably know what a buyer persona is. Think about your company’s current messaging. And who wouldn’t?