“Empathy is a superpower in marketing and sales”: A Q&A with Brian Carroll of Markempa
Nutshell
OCTOBER 21, 2019
The ability to see things from your customer’s perspective is a huge advantage in B2B sales and marketing. Buyers will always place more trust in a salesperson who treats them like a human being, not just a phone number on a lead list. Here’s what buyers tell me they value: “I felt the salesperson was my advocate.
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