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The Quest for Good Leads: Are You Asking the Right Questions?

Pointclear

JUNE 16, 2015

Mike Damphousse, founder, CEO and CMO of Green Leads and author of Smashmouth B2B Blog: Sales & Marketing Demand Gen places the focus on value: 1) The value of the inbound versus outbound lead; and 2) how far those leads are in the pipeline against the amount invested.

Lead Rank 100
Lead Rank Lead Scoring Leads Marketing Qualified Lead 100
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Best Practices for Sales Development Reps (SDRs) in 2018

MarketJoy

JULY 10, 2018

By moving the leads effectively through the sales pipeline, SDRs are more towards lead generation, appointment setting and focus on prospecting. This way, they specifically help with lead qualification process and let the account executives focus on closing the deals.

Decision Maker 45
Decision Maker Sales Qualified Lead Telemarketing Lead Rank 45
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