How one company’s disciplined, targeted approach to demand generation delivered big results
Mereo
FEBRUARY 14, 2019
JD Edwards, then one of the top three or four providers of enterprise software, was reaching a critical juncture. The previous 18 months had seen investments in lead generation stop, all existing leads dry up and revenue drop by $200M. Role modeling how to lead the conversation from pain points to JD Edwards solutions.
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