The Pipeline
AUGUST 8, 2011
RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Talking Long-Term – Acting Short-Term – Sales eXchange – 109. Specifically, the tendency to talk long-term, but act short-term; the effect of which is usually negative on results. When Sales Met Marketing. April 2011.
SalesforLife
MAY 13, 2019
In the early 2000s I worked at Dun & Bradstreet, selling sales and marketing databases. From 2004-2012, Sales for Life was focused almost exclusively on sales recruiting. 2014 - Canada's anti-spam legislation (CASL) came into effect on July 1, 2014—virtually handcuffing how sales and marketing could cold-outreach to new prospects.
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Zoominfo
AUGUST 9, 2018
If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!
Score More Sales
MAY 30, 2013
The annual “State of Marketing” Global Survey of Marketers has again been completed, and results were announced at the Smarter Commerce Global Summit last week. You can download the complete results from the IBM State of Marketing 2013 Global Survey. Top marketers act on insights and create a system of engagement.
Corporate Visions
AUGUST 6, 2020
The post Marketing is Moving Further Down the Sales Funnel by Leslie Talbot appeared first on Corporate Visions. If you’re a marketer, you’re responsible for more of the buying journey than ever before. In 2012, CEB noted that B2B buyers weren’t contacting suppliers directly until 57 percent of the purchase process was complete.
The Sales Hunter
APRIL 16, 2012
How many times have you complained to Marketing about the poor quality of leads they give you? Go ahead and complain some more — tell them and everyone else in your company about how much more effective you would be if only Marketing would get their act together. Quit waiting on Marketing. Quit blaming Marketing.
SBI
JULY 22, 2014
If you’re a B2B seller you no doubt find it increasingly difficult to make sense of the marketing technology landscape. Scott Brinker of Chiefmartec has created a marketing solution map for each of the past few years. In 2012 it grew to around 350. We’ll focus on the intersection of marketing and sales.
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