Zoominfo

OCTOBER 5, 2021

Though Gro was founded in 2014, it gained prominence in 2019 during the government shutdown. Mariana Vasconcelos, Co-founder and CEO, Agrosmart A farmer’s daughter, Vasconcelos started Agrosmart in 2014 as a way to provide farmers with accurate tracking data backed by AI technology.

Examples 130

Examples Policies Microsoft SalesForce 130

SBI

JULY 16, 2014

Geoff: Hushly is a software tool that helps B2B marketers to amplify content reach by up to 5,000% and increase close rates by up to 1,000%. We do this by uniquely enabling B2B marketers to bi-directionally communicate with their anonymous website visitors which represent a whopping 98% of all visitors.

Lead Rank 139

Lead Rank Up-Sell Marketing Qualified Lead Revenue 139

Sales and Marketing Management

MAY 28, 2017

What we are selling is not the software product – the set of all the features, in their specific implementation – because there are just not many buyers for this software product. The software just happens to be the part we’re able to build and ship (and the means for us to get our cut). Now, Slack is a B2B company.

Software 149

Software Software Guidelines Groups 149

Pointclear

MAY 7, 2013

In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. The "approver," the "influencer" and the "decision-maker" are all sharing software and creating the story together. My guest today is Tony Zambito.

Buyer 189

Buyer Buyer Persona Buying Cycle Sales Qualified Lead 189

DiscoverOrg Sales

SEPTEMBER 6, 2017

Thousands of unsuspecting diners recently received a free side of cyber terror thanks to point-of-sale malware, a malicious software designed to steal customer payment data. Too bad that rodents and food poisoning aren’t even the greatest threats facing Chipotle’s customers.

Ideal Customer Profile 186

Ideal Customer Profile Banking Consumer Vendor 186

Hubspot Sales

JULY 22, 2020

LivePlan, a leading business planning and tracking software, makes business planning, budgeting, forecasting, and performance tracking for small businesses simple. Plan 2 Win provides “the right strategic account, sales territory and pre-call planning tools for B2B sales teams.” TimeTrade Sales Scheduling Software. user/month.

Tools 108

Tools Closing Territories Hubspot 108

Pointclear

MAY 5, 2017

Now there is a rush for software and computers to reason (yes, that is the right word) and to take action for sales and marketing revenue increases by people or in a programmatic fashion. Mike Plante joined InsideSales.com in 2014, with more than 30 years of experience in technology marketing, strategy, product management and sales.

InsideSales 113

InsideSales Inside Sales Revenue Webinar Metrics 113

Pointclear

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Account-Based Marketing, because of technology, is steadily advancing from the B2B big dollar, small prospect list marketplace, into mid-market B2B sales arena. Click here for part 1 & part 2.).

Account Based Marketing 100

Account Based Marketing Lead Generation Account Government 100

Sales Training Connection

MARCH 3, 2014

Here, the good news is the development in the last three or four years of online sales coaching software that can support the Trigger Event. Our online sales coaching software allows companies to institute sales coaching that is: Relevant and timely because it is customized to the Trigger Event. ©2014 Sales Momentum ®.

Sales Coaching 105

Sales Coaching Coaching Software Software 105

The ROI Guy

JUNE 24, 2014

About Alinean Alinean empowers B2B vendors to better connect, engage and sell to today’s economic-focused buyer via the development and delivery of interactive value marketing and selling tools. Leading B2B firms leveraging Alinean tools include: HP, IBM, Microsoft, Dell, Intel, OfficeMax, IDC/IDG, AT&T, BMC Software, ADP and SolidWorks.

Lead Rank 78

Lead Rank Lead Scoring Sales Enablement Quota 78

Sales and Marketing Management

JUNE 1, 2018

“Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships.

Marketing 226

Marketing Telemarketing Scale Education 226

Tenfold

SEPTEMBER 19, 2017

Traditional sales strategies, such as outbound B2B sales, have become less effective because of this shift. B2B Enterprises and Social Selling. There are observed benefits from adopting social selling strategies, particularly for B2B enterprises. Enterprise Adoption of Social Selling. Reliance on Social Media.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

SBI

JULY 16, 2013

Studies of B2B sellers have shown that on average only 35% of this time is spent communicating with prospects. And you have five months to prepare for 2014. As President of Smart Selling Tools , she consults with many of the top sales productivity software vendors as well as end-user organizations looking to select the right tools.

Quota 135

Quota Revenue Forecasting Hiring 135

Pipeliner

MAY 5, 2020

from Austria, if I had made some kind of prediction to my friends that within the next 2 years, by 2014, there would be thousands of people from all over Europe migrating to Syria and Iraq, following some maniac wearing black robes, who was convincing people that beheading people was a holy mission, they would have thought I was totally crazy.

Energy 80

Energy Lead Rank Travel Microsoft 80

Pipeliner

MAY 5, 2020

from Austria, if I had made some kind of prediction to my friends that within the next 2 years, by 2014, there would be thousands of people from all over Europe migrating to Syria and Iraq, following some maniac wearing black robes, who was convincing people that beheading people was a holy mission, they would have thought I was totally crazy.

Energy 64

Energy Lead Rank Travel Microsoft 64

Markempa - Inside Sales

FEBRUARY 2, 2015

2014), a book that explains a step-by-step guide on how marketers can set up and use joint ventures to help your business grow. B2B Lead Roundtable: Whether the marketer is working with a startup or for a Fortune 500 company, there always seems to be budget limitations for marketing.

Lead Rank 40

Lead Rank Networking Decision Maker Webinar Metrics 40

Sales Hacker

AUGUST 8, 2018

Let’s face it—most B2B tech brands are unsexy. Oracle already introduced its Voice virtual assistant in 2014 but it was more of an outlier during that time. However, basic capabilities done right are the most sought-after features, according to Software Advice. A sales CRM is a foundational tool for modern sales organizations.

CRM 80

CRM Lead Rank Lead Scoring Trends 80

Sales Training Connection

DECEMBER 12, 2014

The second point relates to an important trend in the world of B2B buying and it is the strategic reason for making a big to-do about selling consultatively. ©2014 Sales Momentum, LLC. They are not about selling consultatively; they are basically about manipulation. Buying trends. Let’s take a look. Business acumen.

Consultative Selling 99

Consultative Selling Trends Selling Skills Training 99

Customer Centric Selling

JULY 23, 2018

A 2014 Harvard Business Review survey found 53% of executives saw customer experience management as a potential competitive advantage and 45% made it a strategic priority. The core focus of every B2B customer experience program should be learning how to retain and grow customer revenue. Increase customer referrals? Decrease costs?

Scale 80

Scale Customer Lead Rank Lead Scoring 80

Nutshell

MAY 21, 2021

Let me tell you about the last time I got fired: From October 2007 to December 2014, I managed a mixed martial arts blog that I won’t name here, because it’s been almost completely scrubbed from the internet by this point. How do we get leads to chase us ? Dad, you were right. Like what you’ve read?

Marketing 62

Marketing Hiring Lead Rank Lead Scoring 62

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. billion in 2014 ( source ). billion in 2014 ( source ).

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

LeadFuze

DECEMBER 31, 2021

In the past, B2B salespeople were treated as individuals and not a part of an organization. In 2014, the numbers of SQLs and SDR’s dropped from a high 20-30 to low 10s. Here are a few tips for making sure your B2B sales team is successful: It takes three months to reach 100% production for a POD. POD Modeling.

Hiring 52

Hiring Lead Rank Scale How To 52

Zoominfo

FEBRUARY 3, 2021

Seriously, raise your hand if you’ve heard these pain points recently: “The market has been starved for the ability to target business professionals online” … “B2B marketers don’t have many options for effective advertising online today.”. Digging Deeper: What Happened to Bizo? This all begs the question: What happened?

Data 246

Data Advertising Advertising Lead Rank 246

LeadFuze

JUNE 7, 2021

Today’s B2B buyers have access to exactly the same information that the sales reps have at their disposal. This could also be linked to auto-play feature trend started on Facebook from 2014 where creators of content were looking for ways to make their content engaging without using sound. The rise of the SME salesforce.

Training 52

Training Hiring Trends Retention 52

Crunchbase

DECEMBER 6, 2021

Although no number of lead prospecting tools can replace the value of the personal touch of relationship building, taking advantage of modern sales prospecting software is an easy way to cut down on tedious and repetitious tasks so you can close more deals. For instance, software can be used to search and manage a prospect list.

Ideal Customer Profile 111

Ideal Customer Profile Tools Prospecting Lead Rank 111

Pointclear

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” But it’s only a tool.

Marketing 266

Marketing Strategy Eloqua Marketo 266

Zoominfo

JULY 21, 2019

Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. For this reason, we’ve compiled more than 90 content marketing statistics surrounding the current state of B2B marketing. billion in 2014 ( source ).

Top of Funnel 100

Top of Funnel B2B Marketing Social Media 100

Sales Training Connection

JANUARY 10, 2014

Recently we published a blog on the emerging importance of inside sales in the B2B market. We came across an interesting research study by Software Advice that examined the performance of their inside sales team – analyzing data collected from over 6,000,000 visitors to their web site. ©2014 Sales Momentum ®.

Inside Sales 106

Inside Sales Research B2B Sales Qualified Lead 106

Zoominfo

FEBRUARY 3, 2021

Seriously, raise your hand if you’ve heard these pain points recently: “The market has been starved for the ability to target business professionals online” … “B2B marketers don’t have many options for effective advertising online today.” Get a Demo Introducing B2B Advertising with MarketingOS No guessing.

Advertising 130

Advertising Advertising Prospecting Intent 130

LeadBoxer

JANUARY 9, 2019

Use the links below to navigate to each section: The Benefits of Identifying Website Visitors What Website Visitor Information is Available Software to Help Identify Website Visitors Steps for Identifying Website Visitors The Benefits of Identifying Website Visitors What does it matter if you don’t know who your website visitors are?

Google Analytics 69

Google Analytics Ideal Customer Profile B2B Sales Qualified Lead 69

Sales Hacker

DECEMBER 15, 2020

Loopio is an RFP response software. Rather than just reading or listening, you can now ask questions and get amazing thoughtful answers from the world’s B2B sales professionals who’ve been there before, plus you can share your experience with others. After this experience, Zak took the entrepreneurial plunge in 2014.

Scale 83

Scale Lead Rank Lead Scoring Enterprise 83

LeadFuze

DECEMBER 31, 2021

There is no data to support what works and what doesn’t in B2B sales emails. Analyzing data from over 500,000 emails sent by Yesware users in the first quarter of 2014, we found that email subject lines with hey had lower open and reply rates than other common keywords. 9 software companies that are focused on inside sales.

Hubspot 52

Hubspot Banking Follow-up Call-back 52

DiscoverOrg Sales

DECEMBER 11, 2018

Darrin Mossor , DiscoverOrg’s Software Development Manager, points to a few key areas we focused on, to grow in a way that produces an evolving, ever-better product for our customers: Build alignment with leadership. I joined DiscoverOrg in 2014 to lead the technology team. Read on to see if anything sounds familiar.

Company 150

Company Scale Data Hiring 150

Pipeliner

JUNE 7, 2020

Software-as-a-service (SaaS) companies. In B2B, buying lead times can drag on for months or years, and conversion rates (ratio of prospects who become customers) can be frustratingly low. Services companies that recognize a large portion of revenue at the time of contract signing. Retention-intensive companies tend to be –.

Retention 86

Retention Strategy Customer Churn 86

SBI

JUNE 25, 2019

The growth we’ve experienced in the past year is proof that sales enablement solutions are now a must-have for B2B businesses. Showpad is the world’s largest sales enablement software provider, with more than 1,000 customers worldwide spanning a breadth of industries including manufacturing, healthcare, technology, and financial services.

SAP 74

SAP Sales Enablement Banking Penetration 74

Hubspot Sales

JANUARY 31, 2018

from 2014 (after adjusting to exclude CRM). Sales reps rate CRM software -- the foundational system of sales -- as the most frustrating and ineffective sales system. Data shows direct mail is one of the top five of B2B sales communication technologies expected to grow this year. This amount increased 22.0% social prospecting.

Direct Mail 97

Direct Mail Industry Salary Compensation 97

Sales Training Connection

JANUARY 27, 2014

As the CEB authors noted: “On the most effective sales teams, particularly B2B, the individual no longer reigns supreme. Today, salespeople have available easy-to-use and powerful CRM systems and software applications that allow them to share information and insights to a degree that was hard to image even 5 years ago.

Health Care 106

Health Care Pivotal Trends Training 106