SBI Growth

OCTOBER 14, 2013

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Marketing leaders understand that content marketing is King. We are seeing marketing budgets increasing the content development line item. What is the Internal Content Marketing Offering?

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

Influencer 153

Influencer Marketing Hubspot B2B 153

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals.

Intent Data 130

Intent Data Buyer Intent Intent Data 130

SBI Growth

OCTOBER 19, 2013

This is a major weakness heading into 2014. The pressure to provide marketing contribution to the funnel is greater than ever. The specialist roles involved in executing world class B2B marketing in 2014 is complex. Moving into 2014 with a vacuum in this capability is Death. It’s anyone’s job but theirs.

Demand Generation Agencies 321

Demand Generation Agencies Outsourcing Services Demand Generation Demand Generation Targets 321

SBI Growth

JULY 30, 2013

Changes in marketing organizations today are accelerating at a greater pace than ever before. This is the time of year when Marketing leaders start mapping out 2014 changes. Making the Number in 2014 starts now. Are your marketing campaigns generating the desired return on marketing spend? Background.

Lead Rank 325

Lead Rank Penetration Collateral Analytics 325

SocialSellinator

AUGUST 26, 2021

Snapchat has over 530 million active users, and it's a fun marketing tool, which is why it deserves a more prominent place in your marketing strategy. If you want to reach new customers and your target audience in their target market to improve ROI, you need to use Snapchat the right way. Check them out, too, if you want.

Social Media 104

Social Media Marketing Media Campaigns 104

SBI Growth

AUGUST 17, 2013

The CEO realized it was time to reinvent the Marketing organization. The key to marketing transformation is creating a measurable, customer-centric, market-driven organization. Are you contributing 30% of the revenue via marketing driven campaigns? Martyn is a board member for the Chief Marketing Officer Council.

Ideal Customer Profile 328

Ideal Customer Profile Hiring Lead Rank Analysis 328

Zoominfo

JULY 13, 2020

personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. Data-driven personas are useful to a wide range of people within a company, and particularly to marketers and salespeople. At their worst (i.e

Data 213

Data Buyer Persona Demographics Segment 213

SBI Growth

OCTOBER 10, 2013

Perhaps you implemented a new CRM, Marketing Automation or Enterprise based social network. You would leverage; buyer personas, buyer process maps, a custom sales process, assign the right people and build a marketing campaign. Participate and learn what top companies are doing to make the number in 2014.

Decision Maker 320

Decision Maker Buyer Persona Trends Buyer 320

SBI Growth

AUGUST 30, 2013

Register here for SBI’s 7 th Annual Research Project and find out how your World Class peers plan to make the 2014 number. Determining the size ($) of the market potential – Total Available Market for your products & services. The key to successful marketing is influencing the buyer early in the journey.

Lead Gen 306

Lead Gen Lead Rank Lead Scoring Sales Qualified Lead 306

SBI Growth

DECEMBER 21, 2013

You’re asking yourself “Why aren’t my prospects responding to my campaigns?” The fact is customers and prospects aren’t responding to your campaigns. The fact is customers and prospects aren’t responding to your campaigns. The return on the marketing investment (ROMI) is not there. Blanket marketing is annoying customers.

Top of Funnel 312

Top of Funnel Prospecting Lead Rank Lead Scoring 312

SBI Growth

FEBRUARY 6, 2014

As a Marketing Leader, you are expected to contribute to the revenue goal. Mature marketing organizations ex pect this number to be upwards of 30%. The popular answer is “content marketing”. The Content Marketing Institute describes content marketing as “the present – and future – of marketing.”

Leads 288

Leads Marketing Qualified Lead Distribution How To 288

Customer Centric Selling

AUGUST 2, 2013

Sales Training Article: Is Your Team Ready for 2014? By George de los Reyes, Sales Benchmark Index (SBI) Image courtesy of Danilo Rizzuti at FreeDigitalPhotos.net Have you started thinking about 2014? The best-in-class marketing leaders have already started planning for next year. The best marketers assess both.

Outsourcing Services 45

Outsourcing Services Training Lead Rank Buyer Persona 45

SBI Growth

NOVEMBER 15, 2013

Your world-class marketing machine is not delivering the return on the investment. The marketing lead conversion rate is not even close to a 30% revenue contribution. The competencies required by Sales for Marketing to be successful are just not there. Does the CSO/VP of Sales even understand how Marketing works?

Sales Qualified Lead 312

Sales Qualified Lead Ideal Customer Profile Referrals Incentives 312

SBI Growth

JANUARY 10, 2014

Identify any gaps and work to close using the following: Social prospecting - if you don’t think you will have enough leads from marketing, generate your own. Sales can’t rely on marketing alone. Marketing – Sit down with your CMO to see what campaigns they are running. If your marketing team needs help.

Quota 316

Quota Territories Top of Funnel Marketing Qualified Lead 316

SBI

OCTOBER 22, 2014

Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. I’ll separate the Snickers from the Candy Corn, or in this case, the really yummy tools that will energize your 2015 Marketing Journey!

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

SBI

OCTOBER 1, 2014

They’ll all be participating in this year’s Dreamforce 2014 event at the Mosconi Center in San Francisco. More than 1400 sessions, more than 350 exhibitors, 18 keynotes, 20 parties, 2 rock concerts, and 5 opportunities to help charities on site, there is perhaps no bigger event for sales and marketers. Act-On Software.

Vendor 139

Vendor Twitter InsideView InsideSales 139

Anne Miller

AUGUST 11, 2022

This month’s newsletter is as timely today for sales training as it was when it originally ran in 2014, particularly because attention and retention are harder to achieve when so many teams are remote. It has become a necessary piece to any marketing plan. ” See how two sales trainer pros prove that metaphor power is forever!

Training 62

Training Journal Campaigns Retention 62

Zoominfo

OCTOBER 5, 2021

Her company uses data to predict global food and agriculture markets and is addressing the pressing problem of resource scarcity in the face of a rapidly expanding population. Though Gro was founded in 2014, it gained prominence in 2019 during the government shutdown.

Examples 130

Examples Policies Microsoft SalesForce 130

Customer Centric Selling

SEPTEMBER 20, 2013

Sales Training Article: Top Sales Tool for 2014. By John Kearney, Sales Benchmark Index (SBI) Image courtesy of FrameAngel at FreeDigitalPhotos.net As a Sales Operations leader, you have 3 major challenges heading into 2014. It has never been more necessary than it is heading into 2014. It''s low hanging fruit for 2014.

Sales Tools 45

Sales Tools Tools Training Collateral 45

SBI Growth

NOVEMBER 20, 2013

Read on and be better prepared to retain, hire (or become) a top sales rep in 2014. In a sales campaign, each action taken must increase the chance of success. This includes demonstration units, simplified pricing, white papers, adequate pre-sales and ongoing market training. What Top Performers Need. Author: John Kenney.

Hiring 314

Hiring Social Media Compensation Buyer Persona 314

Pipeliner

DECEMBER 5, 2019

Back in 2014 as part of an article on the evolution of the salesperson, I argued that salespeople had to develop micro-marketing skills. ” Today this is pretty much universally accepted and that is why salespeople are becoming more and more adept at running their own micro-marketing campaigns. Salesperson 2.0

Fashion 96

Fashion Campaigns Pipeline CRM 96

Pipeliner

FEBRUARY 22, 2020

As marketers continue to try to find the best way to utilize social media to reach potential customers, businesses are continually examining how effective their efforts are in achieving a return on investment. However, a 2014 Gallup poll confirmed what many experts have long suspected. The Business Approach. Building Loyalty.

Social Media 81

Social Media Media Consumer Survey 81

Understanding the Sales Force

SEPTEMBER 14, 2014

Remember that until we had dependable mail, companies could not mass market. Years ago, much of the mass marketing that didn''t appear in newspapers and magazines was in the form of direct mail campaigns. Mainstream email, web and internet marketing didn''t begin to take form until the late 90''s.

Prospecting 274

Prospecting Face-to-face Direct Mail Travel 274

SBI Growth

FEBRUARY 6, 2014

As a Marketing Leader, you are expected to contribute to the revenue goal. Mature marketing organizations ex pect this number to be upwards of 30%. The popular answer is “content marketing”. The Content Marketing Institute describes content marketing as “the present – and future – of marketing.”

Leads 180

Leads Marketing Qualified Lead Distribution How To 180

Sales 2.0

JUNE 29, 2014

Given that this is now 2014, Sweetspot is an iPad first (and only at the moment) tool. In the future, Sweetspot says the tool will integrate with CRM systems (Salesforce.com no doubt) and also to some marketing automation tools to allow sales people to launch drip campaigns.

InsideView 309

InsideView Cold Calling Decision Maker Twitter 309

SBI Growth

AUGUST 14, 2013

Batch and blast email campaigns don’t work. Ask yourself what you did the last time you entered the market with a need. Maybe a new sales or marketing leader. The trifecta is your key to big growth in 2014. You may be wondering if social selling is relevant for you. A potential venture capital or private equity firm.

Social Selling 330

Social Selling Decision Maker Cold Calling Hiring 330

Sales Hacker

AUGUST 2, 2019

If you only had 90 days to penetrate the market and produce sales, what would you do? While you could come up with a complicated plan that won’t deliver results for half a year or more, you can get better results, faster, by implementing a DRIP Marketing Plan. DRIP: The Secret to Reliably Penetrate the Market. As it worked.

Penetration 68

Penetration Industry Buying Cycle Marketing 68

Tenfold

AUGUST 30, 2017

Information in today’s digital milieu has always been a double edged sword for sales and marketing. A 2014 research by the Acquity Group, a digital marketing company under Accenture, pegs the number of B2B buyers who do online research at 94 percent. There is more than one millennial in every three employees in the job market.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

Hubspot Sales

MAY 25, 2023

In its 20th year on the market, LinkedIn remains an undisputable world leader in social selling and online business networking. Image Source Secondly, your SSI gives you insights into your social selling campaigns' effectiveness. It’s worth monitoring to check if your marketing efforts are paying off.

Social Selling 92

Social Selling Lead Rank Lead Scoring LinkedIn 92

Salesmate

SEPTEMBER 1, 2021

I used to cold call businesses trying to sell them SEO services back in 2013-2014. Sometimes the issues creating lower numbers can be mismarketing and the lack of a cohesive strategy to target the right consumers who match your “product/market” fit. That’s lousy thinking. And I make 0 calls. David Fernandez. Hector Gutierrez .

Sales Goal 98

Sales Goal Call-back Pivotal Cold Calling 98

Hubspot Sales

JANUARY 26, 2023

You can connect with millions of people globally for only a fraction of the cost of traditional marketing. You can benefit from a rapidly growing market. Digital marketing is expected to reach $786 billion by 2026. Social media marketing is the king of connectivity. Marketing costs are also lower.

Social Media 97

Social Media Case Study Media Fashion 97

Your Sales Management Guru

OCTOBER 27, 2014

What are your action steps to reduce fear and finish off 2014? I have used Be Brilliant on the Basics or We will dominate our market and take an assertive sales approach. The issues your team must understand are: operational efficiency, cost containment, customer responsiveness, revenue growth and increase market share.

Decision Maker 84

Decision Maker Lead Rank Lead Scoring Vendor 84

InsideSales.com

APRIL 27, 2020

Social media has become such a hot topic in the digital marketing word that everybody’s talking about it, but most people still don’t really know how to leverage it effectively. Level 5: Campaign. You can use Krogue’s famous CLOSERS model to design effective campaigns. How to Become a Social Media Expert. Level 6: Collaborate.

Social Media 58

Social Media Media Facebook Follow-up 58

Your Sales Management Guru

SEPTEMBER 29, 2014

Several of the salespeople blamed marketing for not generating enough quality leads (ever hear that before?) and as the discussion of “territory development” evolved several of the salespeople simply didn’t feel it was their responsibility to prospect because of the futility of cold calling/phone calling and event marketing.

Prospecting 92

Prospecting Lead Rank Lead Scoring Real Estate 92

Sales Hacker

MARCH 18, 2019

A lot has changed since I got into the world of sales/marketing technology almost 5 years ago. If I asked a BDR or an AE what was on their mind back then you would probably hear something like “I’m not getting enough leads from Marketing” or “I have this cool new subject line that’s somehow performing way better than all the others”.

Intent Data 68

Intent Data Sales Technology Conference Scale 68

SBI

MARCH 15, 2015

Your marketing department can also create any number of customized templates for different purposes. Nurture relationships with entire drip campaigns. If you’re sending a video message campaign to a number of prospects, BombBomb tells you how many people opened your emails, clicked your links, watched your videos, and much more.

Video 50

Video Ideal Customer Profile Campaigns Sales Tools 50