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The GDPR Compliance Guide for B2B Organizations

Zoominfo

Responsible business leaders should have a comprehensive understanding of GDPR, including what it is, how it relates to them, the most commonly asked questions about GDPR and data usage, and how to remain GDPR compliant with B2B marketing and sales. What Does it Mean for a B2B Organization to be GDPR Compliant? What is GDPR?

B2B 130
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My New Book, Complex B2B Selling

Partners in Excellence

A reader asked me, “Dave, when are you publishing a book on complex B2B selling? But, the idea challenged me, if I were to write a book on complex B2B selling, what would I write, how might I create something that would have a real impact on how we engage customers and move them through their buying process. What do you think?

B2B 91
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4 Powerful Forces That Drive B2B Purchasing Behavior

Sales and Marketing Management

You’re working through the sales process with a prospect, and all of a sudden a competitor you’ve never heard of surfaces and you’ve lost the deal. Next time you talk to a prospect, spend some time understanding their emotional state. Confused, you check out their site. It’s a niche product, not nearly as full-featured as your product.

Hiring 189
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Hard for you to say you’re sorry?

Sales and Marketing Management

Author: Tim Riesterer Have you ever had a service problem with a customer and worried about the damage it could do to your relationship and long-term revenue prospects? And, worse, maybe they will spread the word throughout their network and negatively influence other prospect or customer decisions. Maybe they won’t renew.

Loyalty 234
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

The first round of questions posed in our marketing survey relate to pain points, allows us to gauge where spending will take place in upcoming months. These forward-looking survey questions related to current pain points allow us to make predictions about which areas organizations are likely to increase spending in in the coming months.

Trends 184
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A Marketer’s Guide to European Union (EU) Privacy Laws

Zoominfo

In the last year alone, our data shows that the words “GDPR” and “Marketing” were mentioned together over 30,000 times on prospect calls. Adopted in 2016 and enacted in 2018, the GDPR was created to improve data collection, processing, and usage. How are the GDPR and EU Privacy Laws Related? What is the GDPR?

Campaigns 130