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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

“It’s imperative to continually listen to what customers are saying , putting yourselves in the customers’ shoes and thinking of ways to better enable them,” Craig Williams, chief information officer at networking software company Ciena, told IDG Connect. Technology : Sales intelligence platforms and buyer intent software.

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7 Lessons for Tech Leaders from ZoomInfo’s CEO

Zoominfo

Check out these seven key points from Schuck: M&A Can Grow Your Company In Serendipitous Ways Despite Schuck’s success in starting and growing his own software-as-a-service company (originally called DiscoverOrg) there was one problem he struggled with: He couldn’t build a strong engineering team. “I

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

“It’s imperative to continually listen to what customers are saying , putting yourselves in the customers’ shoes and thinking of ways to better enable them,” Craig Williams, chief information officer at networking software company Ciena, told IDG Connect. Technology : Sales intelligence platforms and buyer intent software.

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2021 Job Market: Watch for Funding, Flexibility, and Diversity

Zoominfo

Beyond size, certain industries are more likely to champion innovation and product releases, including manufacturing, software, and business services, according to ZoomInfo data. Additionally, diversity-themed executive roles have been on the rise in companies since at least 2000, but made a noticeable jump in 2016, ZoomInfo data shows.

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

Email marketing is an inexpensive way to promote products, increase sales, and retain customers. More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too. Listen to your team and invest in the software that makes sense for your company.

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Is Your Sales Enablement Enabling the Right Things?

SBI

According to the CSO Insights 2016 Sales Enablement Optimization Study , 32.7% of surveyed organizations had a sales enablement function in 2016 (up from 25.5% Managers and coaches aren’t always promoted into those roles because they are natural managers and coaches. Yet, as an industry, we’re failing badly at it.

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Marketing strategies from the Grateful Dead

Sales and Marketing Management

Fellow Deadheads, Meerman is the author of “The New Rules of Marketing and PR” and Halligan is CEO and cofounder of marketing software behemoth HubSpot. The Grateful Dead turned the traditional business model of touring to promote album sales on its ear. It all seems so simple — yet so frustratingly elusive.

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