Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Comparing the period from April 2019 through April 2020, there were increases for angel and seed funding (up 27% year over year), series A funding (up 15%), and series B funding (up 8%).

Nonprofit 246

Nonprofit Hiring Marketing Face-to-face 246

Janek Performance Group

DECEMBER 29, 2021

If 2020 was the year of the pandemic, 2021 was the year sellers adapted and turned the tide. Like in a post-apocalyptic movie, sales heroes valiantly fought a formidable foe, developing and broadening their skills to combat the challenges of uncertain markets, supply-chain chaos, rising inflation, and the great resignation.

Trends 118

Trends Training Retention Face-to-face 118

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. This means that mobile marketing has become more important than ever. If you’re not convinced, or you want a refresher on why mobile marketing is so critical to your business’s success, read on! Let’s get into it! More than 5.6

B2B 100

B2B Marketing Social Media Penetration 100

Miller Heiman Group

FEBRUARY 11, 2020

Managers sit squarely at the intersection of these trends, yet for most organizations, sales management strategies have hardly changed. An organization can deploy every tool on the market, but unless they coach their sellers to engage with those tools, a robust technology stack won’t drive sales. But it’s not too late to transform.

Trends 65

Trends Study Hiring Sales Management 65

Sales Hacker

NOVEMBER 9, 2020

But with the rapid advancement of tech and so many options on the market, choosing the right technology for your sales team can seem like a tall mountain to climb. Today, we’re seeing a continuous trend of vendor consolidation across multiple software categories. This isn’t the only effect WFH has had on the sales tech market, though.

Lead Rank 117

Lead Rank Lead Scoring Trends Report 117

Sales and Marketing Management

FEBRUARY 3, 2021

While there was widespread business and economic disruption among other kinds of disruptions in our daily lives last year, 2020 was actually the year of doing business online. If research and the numbers are to be believed, last year saw a growth that could only be compared to the accumulated growth of the past 10 years before it!

Marketing 177

Marketing Segment Lead Rank Lead Scoring 177

Zoominfo

FEBRUARY 16, 2021

Thriving companies in 2020 shared a common trait: a product customers want that is simple to use and easy to access. According to Gartner, “In response to the ongoing COVID-19 crisis, marketers are exhibiting a range of responses beyond creating COVID-19-specific content. Data trends support the success of customer-centric strategies.

Retention 219

Retention Loyalty Customer B2C 219

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. In 2020, that figure was down to 47%.

Account Based Marketing 130

Account Based Marketing Marketing Lead Rank Top of Funnel 130

Hubspot Sales

AUGUST 24, 2020

The State of Ecommerce in 2020. And this trend is set to continue, with ecommerce penetration rates set to rise from 15% in 2020 to 25% in 2025. A niche is simply a smaller and more specific subsection of a larger market. Most companies do not have the resources to fight for a market share in numerous different spaces.

Retail 126

Retail Pivotal Jigsaw Consumer 126

Sales and Marketing Management

NOVEMBER 11, 2020

Author: Jen Smith, VP Marketing, MarketingProfs In the “Before Times” – way before the start of the COVID-19 pandemic – virtual events were often seen as lesser-than to in-person, bigger-budget events. Freeman Event Research reports that some are pushing boundaries and reimagining virtual events in useful, unusual, and offbeat ways.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. Market expansion. Offer expansion. Build Loyalty.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Crunchbase

JANUARY 26, 2021

Every year in the sales industry brings new trends and processes for business leaders to consider. While it’s impossible to predict what 2021 and the years beyond may bring to sales, assessing the confusing marketplace in 2020 does give us some useful insights to use as a launchpad. Here’s what we discovered for 2021.

Trends 98

Trends Social Media Discount Decision Maker 98

Hubspot Sales

SEPTEMBER 10, 2020

When picturing the year ahead, 69% of respondents said they expected to expand their businesses, and 59% expected increased revenue for 2020. While those ambitions may have been realized for some, the events of 2020 have presented unique challenges for small business owners. In 2020, there were 33.7 Stats About Entrepreneurship.

Salary 137

Salary Small Business Small Business Demographics 137

Zoominfo

JULY 27, 2021

With people getting vaccines, spending more money, and returning to offices, the job market is going through a period of unprecedented adjustment. Here are a few trends recruiters should be aware of while looking to hire in the post-pandemic environment. Macroeconomic trends affecting recruitment and hiring in the pandemic economy 1.

Marketing 130

Marketing Face-to-face Compensation Trends 130

Miller Heiman Group

MARCH 3, 2020

Take the 2020 Sales Performance Survey. How are sellers responding to changes in the industry and market? By participating in our latest research study, the 2020 Sales Performance Study , sales professionals can help CSO Insights, now part of Korn Ferry, find out the answers to these questions and more.

Study 88

Study Penetration Survey Face-to-face 88

Corporate Visions

DECEMBER 12, 2019

The post Four Imperatives for Sales Enablement in 2020 and Beyond by Erik Peterson appeared first on Corporate Visions. These four Sales Enablement trends present a glimpse into the future of your organization. These four emerging and imperative trends will drive Sales Enablement in 2020 (and beyond).

Sales Enablement 90

Sales Enablement Face-to-face Lead Rank Trends 90

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Comparing the period from April 2019 through April 2020, there were increases for angel and seed funding (up 27% year over year), series A funding (up 15%), and series B funding (up 8%).

Nonprofit 130

Nonprofit Hiring Marketing Face-to-face 130

InsideSales.com

JULY 15, 2020

As we live in the digital age, we need to adapt our digital marketing tactics as an ever-changing fluid strategy. You need a strong marketing team that understands the demands of following and competing with social media marketplace trends. In This Article; The History of Marketing Funnels. Content is King in 2020.

Top of Funnel 52

Top of Funnel Funnel Marketing Social Media 52

Zoominfo

OCTOBER 23, 2019

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). billion in 2021, according to market research firm IDC ( source ).

B2B 247

B2B Telecommunications Forecasting Scale 247

Sales and Marketing Management

MARCH 29, 2019

Author: Paula Sanders There’s a lot of hype around artificial intelligence, but the reality of its impact to sales and marketing strategies promises to be positive. Paula has been working in the technology field for 30 years and leads sales and marketing teams across the US, UK, Europe and currently expanding into Asia.

Marketing 209

Marketing Webinar Metrics Software Software 209

Hubspot Sales

AUGUST 6, 2020

You could say that Thomas Edison knew there was an untapped market in electricity. While Edison used previous research and development from other inventors, he knew that making the light bulb needed to be practical and inexpensive so he could sell it. You might be wondering, "How can I find an untapped market?"

Marketing 109

Marketing Face-to-face How To Trends 109

Sales and Marketing Management

NOVEMBER 11, 2019

These predictions from B2B sales and marketing experts may impact decisions you make as 2019 comes to a close and 2020 looms. Companies will cut back on MarTech spend and focus on what actually works, says Adam Smartschan, vice president of innovation and strategy at Altitude Marketing. Think about search engine marketing.

Cost per Acquisition 176

Cost per Acquisition Advertising Advertising Google Analytics 176

Highspot

OCTOBER 23, 2019

As the new year quickly approaches, it’s time for sales enablement practitioners to begin to research trends and strategize for 2020. In the report, SiriusDecisions synthesized the key findings to establish six planning assumptions that should drive your sales enablement strategy in 2020. Sales Communications.

Sales Enablement 74

Sales Enablement Hiring Webinar Metrics Trends 74

Miller Heiman Group

JUNE 24, 2020

Take the 2020 Sales Performance Survey. How are sellers responding to changes in the industry and market? By participating in our latest research study, the 2020 Sales Performance Study , sales professionals can help CSO Insights, now part of Korn Ferry, find out the answers to these questions and more.

Study 65

Study Penetration Survey Face-to-face 65

Sales and Marketing Management

DECEMBER 14, 2020

Trends that are here to stay. The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development. Buyers have increasingly embraced completing their own research for years. Take any trend?—?social, Invest more in marketing content and make sure reps are up to speed on it.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Zoominfo

SEPTEMBER 6, 2022

While these are encouraging signs that indicate a strong labor market, other trends indicate economic weakness — making it hard to agree on a cohesive narrative about where the economy is headed. That leaves the labor force one percentage point below its February 2020 level, showing some lingering effects of the pandemic.

Face-to-face 130

Face-to-face Marketing Cost Per Click Automotive 130

Sales Lead Management Association

JULY 30, 2020

The research report on Customer Relationship Management (CRM) Lead Management market provides a thorough assessment of this industry vertical and comprises of data regarding the current trends and their impact on the profitability graph.

Lead Management 62

Lead Management CRM Leads Marketing Qualified Lead 62

InsideSales.com

FEBRUARY 13, 2020

13, 2020 / PRNewswire / — Today, XANT announced new speakers for its inaugural NEXT 2020 Revenue Acceleration conference to be held on February 25 – 28, 2020 at The Grand America Hotel located in downtown Salt Lake City, Utah. SILICON SLOPES, Utah , Feb. ” said Chris Harrington , CEO of XANT.

Conference 58

Conference Hotels Enterprise Enterprise 58

Sell Integrity

MAY 12, 2020

When we say ‘sales enablement’, many people immediately think of tools: technology, data, research, marketing content, product information and other elements that help sales get closer to the client. Sales Enablement Strategy: 2020 vs. 2019. Start With Defining Sales Enablement. What a difference a few months makes.

Sales Enablement 124

Sales Enablement Webinar Metrics Strategy Coaching 124

BuzzBoard

FEBRUARY 23, 2024

Understanding the Current Landscape of Digital Marketing Agencies for Small Businesses In the era of digital reality, understanding the landscape of digital marketing agencies for small businesses has become increasingly vital. Establishing a distinctive position among small businesses can set digital marketing agencies apart.

Small Business 52

Small Business Small Business Marketing Social Media 52

Highspot

NOVEMBER 18, 2020

As we prepare to exit 2020, the process of building your yearly go-to-market strategy is filled with unknowns: When will we return to our physical offices? While nobody can answer these questions with exact certainty, the broader shifts shaping our markets for the next year are already happening. How can we invest strategically?

Trends 52

Trends Sales Enablement Pivotal Vendor 52

Gong.io

FEBRUARY 23, 2023

This article is part of the Gong Labs series, where we publish findings from our data research team. Subscribe here to read upcoming research. We analyzed three years of data, across 184 companies, and hundreds of thousands of deals to identify key shifts in buying behavior since 2020. A global pandemic. An economic downturn.

Data 121

Data Closing Buyer Call-back 121

LevelEleven

NOVEMBER 19, 2019

As we approach a new decade, now is a better time than ever to talk tech trends in the sales world. To help you navigate this overpopulated landscape, we’ve collected five of the most groundbreaking trends that are shaping the future of sales. Incorporate some of these trends into your 2020 planning and find success in the new year!

Trends 54

Trends SalesForce Consumer Sales Qualified Lead 54

Showpad

JANUARY 9, 2020

Start 2020 out on the right foot with the latest Sales and Marketing news. 5 Steps to Generating ROI with B2B Content in 2020. Elevate your content Marketing and see real returns with these steps from MarTech Advisor. Elevate your content Marketing and see real returns with these steps from MarTech Advisor.

Sales Enablement 40

Sales Enablement Trends B2B ROI 40

Crunchbase

MARCH 16, 2020

In a recent webinar, I spoke with Mary Shea, PhD, principal analyst at Forrester Research, to discuss sales enablement trends and predictions. . Marketing leadership will play a more crucial role in sales enablement leadership and ownership. If they do not, they risk being left in the dust.

Sales Enablement 89

Sales Enablement Webinar Metrics Strategy Collateral 89

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. News and trend cycles change so frequently that an intent spike from a week ago can be stale. But not all intent data is created equal. 1 for buyer intent by G2.

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies. Use Intent Signals.

B2B 277

B2B Intent Signal Customer How To 277