Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

B2B 225

B2B Social Media CRM Social Selling 225

Zoominfo

OCTOBER 5, 2021

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. After all, 50% of B2B buyers are more likely to make a purchase if they connect to a brand on an emotional level. Keep reading!

Examples 130

Examples B2B Microsoft Case Study 130

LeadBoxer

FEBRUARY 4, 2019

With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. So, what are B2B sales, and how are they different from B2C sales? In this article, you’ll learn how businesses use varying strategies to sell to each other and what type of software they can use.

B2B 91

B2B Top of Funnel Decision Maker B2C 91

Crunchbase

SEPTEMBER 14, 2021

This article is part of the Crunchbase Community Contributor Series. Please note that the author is not employed by Crunchbase and the opinions expressed in this article do not necessarily reflect official views or opinions of Crunchbase, Inc. Critical buying signals to monitor 7 ways to shorten your B2B sales cycle.

Top of Funnel 84

Top of Funnel Sales Cycle B2B Lead Rank 84

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. A well-designed program, paired with a robust training software , will empower your sales reps with the knowledge they need to deliver value and close more deals.

B2B 52

B2B Training Top of Funnel B2C 52

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Ready to learn more about the state of B2B lead generation?

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? TikTok users are 1.7x

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

Crunchbase

MAY 20, 2022

This article is part of the Crunchbase Community Contributor Series. Please note that the author is not employed by Crunchbase and the opinions expressed in this article do not necessarily reflect official views or opinions of Crunchbase, Inc. This scenario highlights the role social media plays in the purchase process today.

Social Selling 52

Social Selling Buyer B2B Social Media 52

Act!

APRIL 25, 2024

In this article, we’ll dig deep into the importance of personalization in sales outreach and outline practical ways to help you get started. Find out which social media platforms they use and what kind of content they share on each platform. Share it across your social media profiles, and remember to tag them.

Social Media 52

Social Media How To Case Study ACT 52

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. But, even if you don’t have access to the latest recruiting software, you can still put each job candidate to the test. Businesses now have access to a wide variety of tools and software that impact the way they find and recruit talent. Continue reading. Key Considerations.

B2B 150

B2B Buyer Persona Hiring Ideal Customer Profile 150

No More Cold Calling

NOVEMBER 8, 2018

That comment came from the CEO of a fast-growing software company. Even in B2B companies, many salespeople are like that, and it’s gotten worse today. This aggressive behavior is amplified on social media. Read the rest of the article at CSO Insights.). Watch what you say, and do what you say. . “I

Hiring 280

Hiring Referrals Social Media Cold Calling 280

Vengreso

JANUARY 28, 2022

These days, a lot of sales engagement happens through social media, as more and more of your target audience is using social platforms in their everyday lives. This article serves as a primer on sales engagement and a guide to the best sales engagement platforms to use. Thanks for this fantastic article!

Examples 123

Examples Strategy Lead Rank Lead Scoring 123

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. What does it mean for B2B sales managers as they strategize for 2021? Read Brennan's article here.). “If

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Pipeliner

MARCH 5, 2021

You need to develop a strong strategy that allows you to close B2B prospects in an effective way. In this article, we look at what it takes to master a sales process that will skyrocket your business to success. So read on to discover the steps you need to take to close your first B2B prospect easily.

Marketing Qualified Lead 87

Marketing Qualified Lead B2B Sales Qualified Lead Lead Rank 87

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. Because I had found success with the CRM I was using, I decided to use the same software I had built the landing page with as a CRM for my sales efforts since it collected all the basic prospect information I sought. Can you use the same CRM software for B2C and B2B purposes?

B2C 74

B2C CRM B2B Ideal Customer Profile 74

Zoominfo

JANUARY 23, 2021

With the help of this article, you can get your reps on a prospecting schedule, automate efficient processes and hone your prospecting efforts to ignite your sales process. Get Social with Your Prospects. For the B2B sales rep, social media channels like LinkedIn and Twitter are a gold mine for connecting with potential leads.

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

Zoominfo

DECEMBER 5, 2018

Unlike most social media platforms , Reddit uses a voting system to sort posts. For example, if you work for a software company, you won’t have much luck posting in a sports or entertainment subreddit. If you stumble upon a relevant new video or article, share it in one of your favorite subreddits to generate a conversation.

B2B 157

B2B Advertising Advertising Promotion 157

LeadBoxer

DECEMBER 8, 2019

In this article, you’ll learn 20 of the best ABM techniques, from how to choose which accounts to focus on, to mapping out their personalized marketing experience. Identify accounts using intent data These days, the average B2B buyer is 67% of the way through the buying journey before seeking out a salesperson.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

PandaDoc

DECEMBER 19, 2022

B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. In this article, we share how leads, prospects, and customers form the backbone of an effective sales process, enabling sales teams to tackle fatigue and sometimes mundane work.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98

Crunchbase

JANUARY 13, 2023

When businesses wanted to purchase a product, service or software, they simply picked up the phone and chatted with a seller. Today’s average B2B buyer is typically more than halfway through the sales funnel before interacting with a rep, having done their own market research, competitive analysis and price comparisons online.

Top of Funnel 98

Top of Funnel Social Media Face-to-face Engineering 98

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. Top Research Tools for B2B Sales Reps 1. Let’s get into it! Free Trial 3.

Research 100

Research B2B Tools Company 100

Hubspot Sales

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. What is B2B prospecting? B2B prospecting is one of the earlier stages in most B2B sales processes.

Ideal Customer Profile 91

Ideal Customer Profile B2B Prospecting Gatekeeper 91

Adaptive Business Services

MARCH 23, 2022

Magazine and others who regularly publish “This is How I Work” articles, which I love to read …. welcome to “How I Work It – Social Selling”. There is a lot of confusion, particularly with B2B, regarding how to implement social selling. What are your social selling goals, objectives, and strategies?

Social Selling 101

Social Selling Social Media Twitter Networking 101

SalesLoft

SEPTEMBER 23, 2022

Prospecting with B2B sales emails is sort of like asking a Magic 8 Ball. Increase your chances of a positive response with these proven B2B cold email templates and tips for effective cold emails. What to Keep in Mind for B2B Sales Emails. Luckily, when it comes to your B2B sales email strategy, you don’t have to guess.

Construction 52

Construction B2B Case Study Lead Rank 52

Nutshell

DECEMBER 7, 2022

Customer needs and wants continuously change over time, says Sabrina Parsons, CEO of Palo Alto Software. With more than a decade of experience in the tech industry, she understands that developing business planning software starts with the customer. Many of your buyers are on social media – and also expect you to be there.

Company 62

Company Social Media Customer Pivotal 62

Vengreso

JUNE 16, 2020

I cover these topics and more in this article. According to Technology Advice , only 27% of B2B leads are sales-ready. The names and number of stages in a sales pipeline may vary from company to company and how they decide to set it up in their Customer Relationship Management (CRM) software to track the buyer’s journey.

Pipeline 99

Pipeline B2B Top of Funnel Sales Qualified Lead 99

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. When setting a price for cloud software products, it’s not your typical “buy X for $499 for the next 3 hours” or “this goes for $999, but you can get it for $99 today…”.

Campaigns 142

Campaigns Marketing Social Media How To 142

PandaDoc

JULY 1, 2020

Only 30% of B2B companies have a formal referral program in place, yet 65% of those with referral programs believe that referrals are very important to their company’s sales success. Because 73% of B2B executives prefer to work with sales professionals who have been referred to them by someone they know and trust. Social media.

Ideal Customer Profile 98

Ideal Customer Profile Prospecting Social Media Referrals 98

Crunchbase

APRIL 11, 2023

While this article will primarily focus on outbound prospecting tactics, a combination of both inbound and outbound prospecting is often the best strategy because they’re both powerful methods in their own ways. This type of selling is often used in B2B sales, but it can be used in B2C sales as well.

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Crunchbase

APRIL 11, 2023

While this article will primarily focus on outbound prospecting tactics, a combination of both inbound and outbound prospecting is often the best strategy because they’re both powerful methods in their own ways. This type of selling is often used in B2B sales, but it can be used in B2C sales as well.

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Sales and Marketing Management

JUNE 29, 2020

Also, redefine your value proposition and adapt your sales strategy to the current B2B landscape. Steven Kellam is senior vice president of alliances and marketing at 360insights, which provides a software as a service (SaaS) platform for measuring and managing incentive programs. How COVID-19 could reshape sales.

Engineering 156

Engineering Revenue Incentives Incentive 156

Apptivo

FEBRUARY 20, 2023

In this article, we’ll define lead management, go over the components of a sales lead management system, and discuss the tools that can be implemented to get the best outcomes. Lead Capturing Email, website, social media, webinars, and paid ads are all ways to reach out to potential buyers during lead generation activities.

Lead Rank 103

Lead Rank Lead Scoring Lead Management System 103

Sales Hacker

MARCH 18, 2020

How do you compensate for the lack of B2B face-to-face meetings ? Make the most out of your business social media and LinkedIn influence. We’re not going to talk about generating new leads because we’re fully aware potential B2B buyers have become more cautious and less confident about making investments. What to expect?

B2B 134

B2B Tourism Face-to-face Skype 134

LinkedFusion

OCTOBER 11, 2023

However, there are now incredible opportunities to level the playing field with the introduction of social media websites such as LinkedIn and automation technologies. Content marketing, social media marketing, email marketing, and SEO are some of the strategies to get more customers to your business.

Lead Generation 52

Lead Generation Small Business Small Business Ideal Customer Profile 52

Hubspot Sales

FEBRUARY 16, 2022

For instance, let's say you're pitching a social media tool. For starters, you'll want to take a look at your prospect's existing social media content, and seek out areas for improvement. Company prides itself on offering omni-channel growth software that improves service levels and reduces operational costs.

Hubspot 129

Hubspot Social Media Churn Sales 129

Crunchbase

NOVEMBER 13, 2020

Because of the changes in the lifestyles and behaviors of customers, social selling has increasingly become the go-to strategy for marketers during the new normal. Social selling involves researching, connecting and engaging with leads and customers on social media platforms. Update your social media profiles.

Social Selling 98

Social Selling Lead Rank Lead Scoring Social Media 98

Pipeliner

MAY 12, 2021

In this article, we’ll explore the little-known sales automation secrets that can take sales professionals to the next level of developing customers’ trust and credibility faster. In fact, according to a survey performed by Aspect Software , Now, moving to an omnichannel prospecting approach is one thing. But don’t worry!

Sales Automation 98

Sales Automation Social Media Ideal Customer Profile Channels 98