Zoominfo

FEBRUARY 18, 2021

Share your knowledge in blog articles to get people to your website. Propel them further down the sales funnel with white papers and webinars. Sure, you want to write informative articles that help boost your search engine rankings. They tweeted, shared photos, wrote blog articles, and communicated with people.

Social Media 227

Social Media Top of Funnel Face-to-face Conference 227

BuzzBoard

APRIL 16, 2024

Productive use of blogs, white papers, and case studies cultivates long-term lead capturing. Social Media Today has published an article amplifying the many benefits of offering these crucial audits to prospective clients. Such awareness could lead them towards engagement with your services.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

Understanding the Sales Force

FEBRUARY 26, 2014

Yesterday, we had an internal conversation about our website, collateral, videos, blog articles, white papers, emails and of course, phone calls and face-to-face visits. I would like to remind you of a white paper on trust that I published a couple of years ago.

Face-to-face 266

Face-to-face Ideal Customer Profile Hiring Collateral 266

MTD Sales Training

AUGUST 10, 2018

My trainer suggested to the salesperson on that workshop that he become proficient as an author, writing articles that go on his own and his company’s LinkedIn profile, blogs that go on blog sites and develop podcasts that show he knows what he’s talking about. Does this take time and effort? Tell me; who would you rather deal with?

Leads 197

Leads Marketing Qualified Lead Cold Calling LinkedIn 197

Understanding the Sales Force

JANUARY 26, 2012

The research has been completed, a white paper has been penned, and I have a sneak preview for you below after which you can download the entire white paper if you want to dig in to the findings and determine whether they affect your business. Read the White Paper to learn what they sell. For your industry?

Hiring 192

Hiring Insurance Insurance Survey 192

Understanding the Sales Force

MAY 2, 2016

There are free articles - like this one - where you could be inspired, might have to think a bit, might learn of an approach you weren't aware of, or might be privy to some statistics or science you hadn't read about. On the Web, there are three kinds of free sales content available.

Hubspot 120

Hubspot Sales Methodology Inside Sales Advertising 120

Understanding the Sales Force

DECEMBER 12, 2013

I''ve written four White Papers over the last several years, all backed by science and data from the more than 700,000 salespeople and sales managers that Objective Management Group has evaluated and assessed. You can request a free download of the first 3 papers if you don''t already have them.

Study 149

Study Outside Sales Inside Sales Video 149

Zoominfo

AUGUST 5, 2021

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Balancing the various content types (blog posts, white papers, webinars) will allow you to reach your customer and map the buying process in a scalable way. Have your top performers Share Best Practices in Sales.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Partners in Excellence

MAY 25, 2022

In my news feed, I saw an article about an interesting research study on sales performance/productivity. It promoted a white paper going much more deeply into the research. I filled out their form, my name, email, title, company… I download the white paper. My interest is, clearly, about the research.

Follow-up 68

Follow-up Sales Qualified Lead Leads Marketing Qualified Lead 68

Smooth Sale

MARCH 10, 2024

Informative awareness articles, for instance, can highlight specific product advantages and industry trends. Likewise, evaluation articles, reviews, and testimonials can help prospects compare your products with alternatives. Studies show ebooks and white papers can also impact the customer decision-making process.

B2B 102

B2B Top of Funnel How To Sales Qualified Lead 102

Pointclear

MARCH 19, 2018

True, most of the articles on marketing analytics demand that the topic requires immediate attention, and in so doing, they imply that their (fill-in-the-blank system, software, consulting, book, blog) will teach you how to do it. AT Internet also has a wide range of white papers to guide and teach the uninitiated.

Analytics 164

Analytics Marketing Top of Funnel Sales Qualified Lead 164

SocialSellinator

OCTOBER 18, 2022

In this article, we’ll look at what inbound marketing is, why it’s important, and what 6 key elements you need to include in your inbound marketing plan. Calls-to-action is buttons or links encouraging visitors to take the desired action, such as signing up for your email list or downloading a white paper.

Tools 126

Tools Buyer Persona Social Media Lead Nurturing 126

Jeffrey Gitomer

APRIL 16, 2013

Write an article. Write an industry white paper. White paper, or brochure? Why not get praise for the great speech you gave at the conference every time someone walks by your booth, instead of trying to get them to putt a ball into a plastic cup. Nothing breeds attraction like the written word.

Cold Calling 233

Cold Calling Face-to-face Trade Show Referrals 233

Allego

MARCH 28, 2023

Your marketers can create templates pre-populated with content, such as articles, eBooks, videos, and customer stories. Great options include customer stories, testimonial videos or PDFs, white papers, analyst reports, eBooks, and product-specific solution briefs and brochures.

eBook 62

eBook Video Buyer Education 62

Zoominfo

FEBRUARY 18, 2021

Share your knowledge in blog articles to get people to your website. Propel them further down the sales funnel with white papers and webinars. Sure, you want to write informative articles that help boost your search engine rankings. They tweeted, shared photos, wrote blog articles, and communicated with people.

Social Media 130

Social Media Top of Funnel Face-to-face Conference 130

The ROI Guy

JANUARY 4, 2016

Here's a round-up of the top five most popular articles from the Alinean team, all with significant guidance for the New Year: 1) Death of a Salesman? link] 2) End Death by PowerPoint and a 1,000 White Paper Cuts [link] 3) TCO is so 1990s. As we look forward to a great 2016, what lessons can we learn from the past year?

Real Estate 45

Real Estate B2B Marketing ROI 45

Zoominfo

AUGUST 5, 2021

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Balancing the various content types (blog posts, white papers, webinars) will allow you to reach your customer and map the buying process in a scalable way. Have your top performers Share Best Practices in Sales.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100

Pointclear

JULY 26, 2018

E-books and white papers. A new white paper is also in the works. The statements and quotes are significant enough, and in many cases backed by percentages of improvement, that it’s worth considering them for the white paper also. The artwork from the podcast program will be used in the blog article.

Case Study 100

Case Study PointClear Study Social Media 100

Pointclear

MARCH 27, 2014

Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO). A survey of B2B buyers revealed what they want to see on vendor websites: detailed contact information, case studies, white papers and articles.

Social Media 223

Social Media Media B2B Decision Maker 223

SBI Growth

AUGUST 19, 2012

Demand generation content refers to web pages, blogs, eBooks, white papers, webinars, newsletters, and many others. Your blog, white papers, webinars, and eBooks must be your best sales people. The purpose of this article is to help you to get more demand in 4 quick steps. Its role is to generate leads.

Demand Generation Agencies 257

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 257

Igniting Sales Transformation

SEPTEMBER 16, 2019

The idea is to deliver the right articles, white papers, case studies, videos or webinars at the right time in the buyers’ decision-making process. Download white papers or attend a webinar, and then experience what it feels like to be hounded by a salesperson through email, phone calls or LinkedIn connection requests.

Webinar Metrics 126

Webinar Metrics Loyalty Buyer Case Study 126

Understanding the Sales Force

APRIL 10, 2012

Such is the case with this article I wrote for the Hubspot Blog on How Sales Has Changed in the Past 5 Years. Similarly, an article, in which I wrote about the Importance of Practicing Sales , was reworked for Gerhard Gschwandter's Selling Power Blog. My most important work doesn't always get posted on my own blog.

Hiring 180

Hiring Hubspot Sales Leadership Coaching 180

Understanding the Sales Force

SEPTEMBER 8, 2014

Trust me when I say that this is a great article, but before we get to it, I have a few post-vacation links for you. We want you to be part of our next White Paper on Sales Force Effectiveness. Now for the article. Understanding the Sales Force by Dave Kurlan. This is important! It''s worth a look and it has one of mine.

Motivation 252

Motivation Hiring Face-to-face Decision Maker 252

Zoominfo

APRIL 10, 2018

We see it all the time—companies post a blog, white paper, or eBook with the title or the entire first paragraph as the post text. For your next posts, try using a statistic, a quote from the article, or a catchy tag line. You create high-quality content and use social media to distribute it to the appropriate audiences.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Understanding the Sales Force

APRIL 28, 2014

These issues led to my White Paper on Trust, a study that had some very surprising and revealing results. This is an easy article to punch holes in, so if you are so inclined, this is the time to do it! If you haven''t seen it or downloaded it, you can get it here. They may or may not be transferrable.

Prospecting 243

Prospecting Decision Maker Study Pipeline 243

Pipeliner

MARCH 7, 2021

Focus on creating and sharing valuable information such as case studies, white papers, videos, news, how-to guides, and blog posts. Spread the word about your brand in the form of photos, videos, and articles. You can make your website stand out from your competitors by creating great, valuable, and relevant content.

Strategy 97

Strategy Marketing Social Media Case Study 97

Sales and Marketing Management

AUGUST 9, 2020

literature, white papers, articles, case studies and other educational materials further cements the first responder in the leadership position. The subsequent delivery of pricing (a proposal?), Great first responders deliver pricing and answer questions the same day, before competitors make the first call.

Sales Qualified Lead 177

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Scoring 177

Emissary

OCTOBER 22, 2021

CEO Today Magazine features Emissary and CEO Allen Mueller in a recent article “ Research Suggests That Tweaking Sales Outreach Could Lead To More Client Meetings “ CEO Today features Emissary to talk about the importance of sales outreach messaging being fine-tuned to what C-Suite executives want to hear. Read Full Article.

Case Study 52

Case Study Lead Rank Lead Scoring Research 52

Pipeliner

APRIL 30, 2021

RAIN Group, White Paper Competencies of Strategic Account Managers. Other features mentioned in previous articles—the Account Matrix, our new White Space feature, and Forecasting Analytics—also provide functions that allow you to add tremendous value for accounts. Need from CRM. Other Features.

Account 80

Account Lead Rank Lead Scoring Engineering 80

SBI Growth

MARCH 5, 2013

Low open rates – Marketing produced content (blog, white paper, etc.) CEO educational tip: Read this article for CEOs to educate yourself on Demand Generation best practices. CEO educational tip: Read these articles on lead nurturing and how to understand your buyer. Few people opened it. They jumped ship.

Education 320

Education Top of Funnel Sales Qualified Lead Demand Generation 320

Sales Training Connection

SEPTEMBER 26, 2011

Click here to download the white paper. Technorati Tags: sales best practices , sales training , sales training articles , sales training blogs. They narrowed the search by putting “definitions of” in front and 429,000 results appeared. And, as expected, most of the references related to software.

Face-to-face 100

Face-to-face Software Software Google 100

Customer Centric Selling

OCTOBER 9, 2013

Sales Training Article: Who''s Your Competition? The requirements established are an aggregate of all the research they''ve done in visiting websites, reading white papers, attending webinars, input garnered from social networking, etc. Need some help with your sales performance?

Competition 45

Competition Training Vendor Webinar Metrics 45

Score More Sales

JUNE 17, 2013

It can be an article, blog post or white paper that ties in with the challenge they are facing. send the link to the article or blog post as a hyperlink so that there are no attachments - you are more likely to get the email through successfully]. thanks, Lori.

Inside Sales 200

Inside Sales Outsourcing Services Lead Rank Lead Scoring 200

Sales Hacker

JULY 8, 2022

Bonus: At the end of this article I’ll cover how to automatically route prospects into your nurture sequence using triggers. white papers, useful industry information, or even “checking in” during impactful current events are all ways to add value. An email sharing an article about how to write a great sales email.

Prospecting 84

Prospecting How To Segment Ideal Customer Profile 84

SBI

JULY 10, 2018

Sites like Gartner, G2Crowd, and Forbes report when accounts download white papers or read articles. Intent data operates from a data co-op that tracks billions of touchpoints across thousands of the highest value analyst, review, and publication websites.

Intent Data 138

Intent Data Lead Rank Lead Scoring Closing 138

Partners in Excellence

AUGUST 5, 2022

“After all, your team knows that I’ve been on your webcasts, that you feature some of my articles, and who I am, but I still get this garbage. ” “Just download any white paper, you’ll be hit with everything… ” I replied. Won’t they look at my LinkedIn profile?”

Ideal Customer Profile 62

Ideal Customer Profile Relationals Conversion Marketing 62

Partners in Excellence

SEPTEMBER 28, 2014

I’m almost hesitant to click on a download for an eBook or White Paper. One was an eBook on Sales Management, containing 2 articles featuring me. But I experience the same thing with virtually every eBook or white paper I download. I thought your article was terrific.

eBook 90

eBook Lead Rank Lead Scoring Ideal Customer Profile 90