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How Mission-Driven Companies Benefit From Founder-Led Sales

Alice Heiman

It’s not surprising that Bronwyn Spira, after trying many different sales strategies, landed back on the founder-led model. In mission-driven companies, founders often deliver the most compelling pitch. She then set about recruiting a sales and marketing team to support the sales process across the entire customer journey.

Benefit 131
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5 Ways Corporate Values Benefit Your Company

Sales and Marketing Management

Captured in a few simple words that are easy to remember and articulate, these principles should demonstrate what sets you apart as a company. They also serve to guide how everyone in your organization is to operate in order to succeed in your company. Here are 5 reasons they’re so important to your business: Focus. Consistency.

Company 317
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Research-Backed Benefits of Diversity on Sales Teams

No More Cold Calling

The research is clear: Diversity drives sales. Diverse sales teams can make more meaningful connections with your increasingly diverse customer base. Research on the benefits of diversity in the workplace prove it isn’t just a nice-to-have; for modern sales teams, it’s a must-have. 12% higher sales attainment.

Research 257
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(4:39 Video) “The Power of Face-to-Face Sales: Building Trust and Rapport”

Steven Rosen

Hosts Colleen Stanley and Steven Rosen discuss the importance of face-to-face conversations in sales and how sales leaders can encourage their teams to embrace in-person interactions. Face-to-face meetings offer unique benefits, such as building rapport, establishing trust, and reading the room.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Discover the results and why investments in digital transformation and automation are pushing sales teams ahead. Salesforce users were surveyed about the forces shaping today's workplace.

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Hear how Matt Fok grew his company leveraging existing customers

Alice Heiman

Since his company was already selling an eLearning platform, he simply went to his existing customers to validate the idea. His founder-led sales approach paid off as he uncovered more and better ways to address the market need. Rather than hire a sales force, Matt has employed two sales strategies.

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Holistic Customer Service: Why Customer Experience Is a Shared Responsibility in the Company

Pipeliner

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. Today, it’s not just about solving customer problems but creating an experience that resonates with them at every touchpoint. This brings us to the core concept of holistic customer service.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales teams are trying to prospect, connect, and manage an effective sales cycle, yet many companies are falling short of hitting their sales numbers. You will learn: What sales engagement is. How to measure your sales engagement efforts. Effective communication techniques. How to build an effective cadence.