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Your Benefits Might Not Be Benefits

Smart Calling

Tweet this one out: A benefit is only a benefit if the listener sees it as one, at that very moment.@ArtSobczak ArtSobczak Which means that even though your marketing department wrote out a list of benefits, your prospect might not necessarily get excited about them. Again, benefits are not universal. The “Why?”

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17 Best Keyword Research Tools for Businesses

Nutshell

Keyword research is a routine part of online content creation. Keyword research tools help simplify that process for you. This post will break down the best keyword research tools as well as the basics of keyword research for your business. Download it today! With this tool, you can access up to 1.25

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Big Data and Your Email Marketing Campaign

Zoominfo

It’s used by companies of all types and sizes for a variety of tasks, ranging from employee benefits administration to cancer research. Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content.

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Do You Realize the Benefits of Tailoring Your Marketing For Ease Of Access?

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Realize the Benefits of Tailoring Your Marketing For Easy Accessibility It’s effortless to get “lost in the sauce” when marketing. You Cannot Always Predict Your Market Market researchers put great effort into focusing on their target audience.

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems.

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7 Ways a Video Content Management System Can Benefit Your Business Beyond Marketing

Sales and Marketing Management

Author: Sean Gordon By now, the benefits of using video content in marketing are clear. Research shows that video distributed via social media generates 1,200 percent more shares than text and images combined. Here are seven ways a VCMS can benefit your company beyond just marketing material: 1. Training New Hires.

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5 Benefits of VPN for Digital Marketing Success

Pipeliner

Digital marketing involves identifying, researching and implementing strategies for the needs of a customer. Success in this field entirely depends on the modus operandi a business can apply, and how efficiently it approaches the application of digital marketing and digital marketing strategy.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.