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5 Ways To Develop Your B2B Brand

Zoominfo

Narratives are the connection between cause and effect, and that’s how we think! But how does this connect to B2B brand development? Your brand is more than just your logo, it’s a reputation that you have to develop and maintain constantly. So how do you do that? Shortens the sales cycle.

B2B 261
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Are You Telling the Truth About Asking for Referrals? [Q3 Referral Selling Roundup]

No More Cold Calling

I used to think it was just sales newbies who struggled with referral reluctance. I wondered about those in non-traditional sales roles like customer success, CPAs, attorneys, architects, engineers, and consultants—who are now being asked to sell. Just when you think you’re the only one, you never are, right?)

Referrals 373
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Marketing Productivity: Where Are You Wasting Time?

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Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? We’ll Answer that question in today’s blog post. Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks. We write it on our resumes.

Marketing 221
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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

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The Demand Generation Strategy Guide

Zoominfo

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand generation is the process of building awareness and interest in a brand’s products and services. You aren’t the only one to think so. Demand Gen = Sales + Marketing.

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Utilizing Buyer Personas in a Business Development Strategy

Janek Performance Group

In sales, a business development strategy is central to understanding and engaging with your customers. Thus, they can tailor their marketing and sales efforts accordingly. Thus, they can tailor their marketing and sales efforts accordingly. They enable sellers to know what drives them and how they make purchasing decisions.

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Embrace These Seven Success Tips for Small Business Growth

Smooth Sale

As an entrepreneur, you face numerous hurdles in your quest for success. Our guest blog offers seven success tips for small business growth in today’s competitive landscape. Doing so, you create a roadmap that guides your daily actions and keeps you focused on what truly matters.