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Creating Compensation Plans for Sales Engineers

The Spiff Blog

If you’re currently creating sales comp plans for the new year and are struggling to come up with compensation plans for your sales engineers, you’re not alone. The best sales engineers are technically-minded like an engineer, forward-thinking like a product manager, and have the selling chops of an AE.

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Sunday Morning Blog: Sales Aerobics for Engineers

A Sales Guy

Sales Aerobics for Engineers is a great resource for anyone, not just engineers, who wants to understand the selling world better. Sales Aerobics for Engineers is a practical blog tackling real world sales and business issues. Go check out Babette’s blog and enjoy.

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The Perpetual Sales Engine

Anthony Iannarino

Creating continuous growth , what some people describe as a sales engine, begins with accountability. If the leadership team isn’t committed to creating and sustaining a sales organization, something different than just having salespeople, it isn’t going to happen. Get my first book: The Only Sale Guide You'll Ever Need.

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How to Build a Sales and Marketing Engine

Sales and Marketing Management

Author: Ben Cotton Sales and marketing alignment is a hot topic. Indeed, sales and marketing alignment is no longer a nice to have, optional extra or buzzword – it has a very real impact on the bottom line. At HubSpot, we coined the term “ smarketing ” to describe sales and marketing alignment. Marketing qualified lead (MQL).

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How to write Blog Articles that Attract Customers

Lead411

How to write Blog Articles that Attract Customers Orbit’s survey shows that only 22% of blogs produce good marketing results. Below we detail the 13 essential elements without which you can’t write an outstanding blog that attracts customers. Ask your sales staff what questions potential customers ask most often.

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6 Reasons Why Blogs Produce More Leads

SBI Growth

I hear from sales and marketing leaders on a regular basis that they need more leads. When I ask about inbound marketing and what they are doing about content marketing, things like publishing a blog , their eyes glaze over. Let’s take a closer look at blogs and why they are so effective in producing leads.

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The Next Big Opportunity for Sales Enablement: Sales Engineers

Mindtickle

If you’re looking for a quick win in your sales enablement programs then look no further than your sales engineering team. One of the most overlooked roles in sales enablement is that of the sales engineer, also known as technical sales, pre-sales or sales consultant. While 94.3%