The One Way to Establish Your Credibility and Relevance
Anthony Iannarino
NOVEMBER 26, 2019
Some salespeople still open the first meeting with a prospective client by sharing their company’s history as a way of establishing the right to be in the room with a decision-maker. There is only one way you establish your credibility and relevance, and that is by creating value for your prospective client during that interaction.
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